This presentation was given by Gregory Kennedy at the San Francisco Android Meet Up. It provides an overview of different business models and how app developers can use them to monetize their apps.
9. Mobile App Landscape Highly competitive Saturation point reached (iPhone) Market dynamics change daily and hourly! 9/29/10 4
10. The Opportunity Still huge opportunity for developers (long tale) Android eco-system is still emerging Top apps are worth millions of dollars 9/29/10 5 Since its release over 6.5 million copies of the game Angry Birds have been purchased. Over 1 Million sold on Android.
11. Revenue Models: Overview There are only four ways to make money 9/29/10 6 Paid Downloads Sponsorship Advertising In App Purchase Each has strengths and weaknesses Some models are more appropriate than others
12. Revenue Models: Paid Download Strength: Works best with gaming and utilities Weakness: Promotion is difficult 9/29/10 7
13. Revenue Models: Advertising Strength: Can drive more revenue than paid Weakness: Requires large installed base 9/29/10 8
41. InMobi World Developer Fund 9/29/10 20 $2 Million Dollar World Developer Fund Normally ad networks share revenue with publishers We offer you 100% of revenue earned Program lasts until the fund is gone Real support for developers
Hinweis der Redaktion
Smartphone impressions represent half the network in both Europe and North America.