1. Consumer Engagement on Mobile
M�t Engaging Brand Verticals
147
Travel
126
Social Media
122
Retail
113
CPG
112
Technology
109
Automotive
102
Entertainment
102
Food $ Drink
tickets
M�t Engaging Brand Verticals by Device
101
CPG
225
CPG
Smartphone
Tablet
135
Travel
203
Travel
122
Social Media
195
Social Media
105
Technology
170
Food & Drink
117
Retail
161
Retail
M�t Engaging Creative Formats
Video Ads
603
Native Ads
195
Rich Media Ads
160
Banner Ads
101
M�t Engaging Day and �me by Brand Vertical
99
Finance86
Telecom
M�t Engaging Content On Mobile
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Retail
11 am
Fri
Finance
8 pm
Wed,
Sun
Auto
10 pm
Thur,
Sun
Technology
11 am
Sun
Food $
Drink
9 pm
Sun
Engagement is measured as Click-Through-Rate (CTR). The numbers presented
are indexed against the 2014 global CTR average, with 100 as base.
A score of 153 for a brand vertical means that consumer engagements are
53% higher for brands belonging to the that vertical compared to the
global average engagement across all brands.
Measuring Consumer Engagement
148
Health &
Fitness
1
136
Entertainment
2
135
Games
3
131
Food & Drink
4
113
Social
Networking
5
1
2
3
4
5
6 7
8
9
10