SlideShare ist ein Scribd-Unternehmen logo
1 von 27
Downloaden Sie, um offline zu lesen
Decoding Monetization
Methods For Dating Apps
2
Presenters
ROBB SALA
Non-gaming Lead - Business Development, North America
Extensive experience in partner relations across Twitter, ShareThis
and Meebo
robert.sala@inmobi.com
MONA SHARMA
Global Lead – Native Advertising Solutions, Product Marketing
5+ Years of experience in the technology space.
mona.sharma@inmobi.com
3
Agenda
Overview of the dating app ecosystem
Tips while designing dating apps
Monetization methods for dating apps
Best Practices for advertising in dating apps
1
2
3
4
4
Agenda
Overview of the dating app ecosystem
Tips while designing dating apps
Monetization methods for dating apps
Best Practices for advertising in dating apps
1
2
3
4
5
World is hooked onto dating apps!
* Global Web Index, Q1 2015, Clickz.com
91 million
users are
active on
dating apps
2 out of 3
users are
men
70%
of the users
are in the age
group of 16-34
yrs
60%
increase in
usage of
mobile as a
dating
platform
$2 billion
industry
6
An average user...
* The New York Times
Spends ~90 minutes in a day browsing
through dating apps.
Logs in 11 times a day.
Particularly, female users have longer
sessions lasting ~ 8.5 mins as
compared to 7.2 mins session of male
users.
7
A lot more dating apps are finding their match!
* The New York Times, ** TechInAsia, *** Global Web Index
Rising
Valuations
$1 billion valuation, 50 million monthly active users*
$3 billion valuation, 78.1 million monthly active users**
Users
paying for
dating
service
6% 14% 20% 24%
Average
Internet User
Dating Site
User
Dating App
User
Tinder
Users
% of users who paid for dating service in past month
For Real Connections
8
Types of dating apps
Messaging
based
Messaging
based
Location
based
Messaging
based
Location
based
On
Demand
Having Fun Finding Love!
Coffee Meets
Bagel
Bumble
Tinder
3nder
Happn
Hinge
Raya
JSwipe
Grouper Whim
Clover
How About
We
Match
The League eHarmony
Plenty Of
Fish OkCupid
Zoosk
9
Agenda
Overview of the dating app ecosystem
Tips while designing dating apps
Monetization methods for dating apps
Best Practices for advertising in dating apps
1
2
3
4
10
Building a dating app
Tip#1 Make it fun with gamification
11
Building a dating app
Tip#2 Match better: Strong feedback-engagement model
Ask behavioral questions to
give the user better matches.
Incentivize users to answer more.
OkCupid eHarmony
12
Building a dating app
Tip#3 Curate content: Help users make decisions
Coffee Meets
Bagel
13
Building a dating app
Tip#4 The login choice
Give user the option of creating
login profile with the social
network of her choice.
Raya, a dating app for creative
communities lets a user create her
profile using her Instagram account.
14
Building a dating app
Tip#5 Design it for the Ladies!
Where are the ladies: 67% of
dating apps users are males.
On Bumble, girls hold all the power!
15
Building a dating app
Tip#6 Limit the matches
Singles feel overwhelmed with
more than 24 potential dates.*
A/B test with the number of matches
being shown to the user at a given
point in time.
*Mic.com
16
Agenda
Overview of the dating app ecosystem
Tips while designing dating apps
Monetization methods for dating apps
Best Practices for advertising in dating apps
1
2
3
4
17
Monetization methods of dating apps
Premium features are available
on monthly or yearly basis.
Example: TinderPlus, Zoosk,
HowABoutWeDating
1 Subscription
Features as add on to app’s
main features.
Ideal for apps with substantial
user base.
18
Monetization methods of dating apps
Let users access the basic version of
the app for free, and charge them for
premium features.
Example: OkCupid,Coffee Meets Bagel,
Skout, happn
2 Freemium
Quick sign-ups: boost for user base
building.
OkCupid Skout
19
Monetization methods of dating apps
Let users digitally gift their
potential dates roses,
chocolates etc.
Tie in services like book a cab, table,
or cover drinks.
3 Gifts and tangible services
Example: Grouper, Plenty Of Fish
20
Monetization methods of dating apps
4 Advertising
In-Line:
Carousel Ads on Chat
Lists
In-Feed:
Content Stream Ads
21
Monetization methods of dating apps
4 Advertising
Gift Walls Online to Offline
Services
22
Agenda
Overview of the dating app ecosystem
Tips while designing dating apps
Monetization methods for dating apps
Best Practices for advertising in dating apps
1
2
3
4
23
Advertising in dating apps
Easy Discoverability: Place the ad on the main page,
within the first 2 tiles of a chat feed or 3-4 swipes.
# Best Practices
Straightforward Call-to-Action: Keep the user taps
to minimum, ensure the CTA lands at the desired
landing page directly.
Contemporary Content: Grab the user attention
with in-vogue brands, as 70% of the audience is in
16-34 yrs age group.
24
Advertising in dating apps
# Best Practices
Immediately Noticeable: Prominent, large ad units perform
better. For compact layouts, highlight the ad in a slightly
different color to improve performance.
Clear Identification: Clearly mark the unit as an
advertisement with a tag such as “Sponsored” or “Ad”.
Respect User Privacy: Steer clear of private spaces such as
conversation windows to avoid intrusion.
25
InMobi is the largest independent social
monetization platform globally
InMobi Dating/ Social Partners
“User experience is what makes or breaks any
app. We wanted to ensure that any advertising
solution that we bring in does not compromise on
user experience at all – InMobi provided us with
the right blend of monetization and user
experience.”
Denisha Brekke
Partner Manager, Skout
26
Questions?
The world’s most powerful
advertising platform
For more information visit us at
indecode.inmobi.com

Weitere ähnliche Inhalte

Was ist angesagt?

Cfadw Presentation
Cfadw PresentationCfadw Presentation
Cfadw Presentationguest09025b
 
Social media vs Social life
Social media  vs  Social lifeSocial media  vs  Social life
Social media vs Social lifeSandeep Gupta
 
Social media pros & cons
Social media pros & consSocial media pros & cons
Social media pros & consAmira Galal
 
PPT on Social Media
PPT on Social MediaPPT on Social Media
PPT on Social MediaRAGHAV GUPTA
 
What is social media?
What is social media?What is social media?
What is social media?WheresOllie
 
Social networking PPT
Social networking PPTSocial networking PPT
Social networking PPTvarun0912
 
Social Media Strategy: AirBnB
Social Media Strategy: AirBnBSocial Media Strategy: AirBnB
Social Media Strategy: AirBnBJessica Stenglein
 
Market Entry Strategy For A Dating App In India
Market Entry Strategy For A Dating App In IndiaMarket Entry Strategy For A Dating App In India
Market Entry Strategy For A Dating App In IndiaVivek Nanda
 
How to use instagram for business
How to use instagram for businessHow to use instagram for business
How to use instagram for businessinstamir
 
Social media pros and cons
Social media pros and consSocial media pros and cons
Social media pros and consVEERMANI PRASAD
 
Digital 2021 Kyrgyzstan (January 2021) v01
Digital 2021 Kyrgyzstan (January 2021) v01Digital 2021 Kyrgyzstan (January 2021) v01
Digital 2021 Kyrgyzstan (January 2021) v01DataReportal
 

Was ist angesagt? (20)

Cfadw Presentation
Cfadw PresentationCfadw Presentation
Cfadw Presentation
 
Social media
Social mediaSocial media
Social media
 
Social media vs Social life
Social media  vs  Social lifeSocial media  vs  Social life
Social media vs Social life
 
Social media
Social mediaSocial media
Social media
 
Tinder
TinderTinder
Tinder
 
Social media pros & cons
Social media pros & consSocial media pros & cons
Social media pros & cons
 
social media
social mediasocial media
social media
 
PPT on Social Media
PPT on Social MediaPPT on Social Media
PPT on Social Media
 
Social Media
Social MediaSocial Media
Social Media
 
Social media
Social media Social media
Social media
 
What is social media?
What is social media?What is social media?
What is social media?
 
Social media
Social mediaSocial media
Social media
 
What is Social Media
What is Social MediaWhat is Social Media
What is Social Media
 
Social networking PPT
Social networking PPTSocial networking PPT
Social networking PPT
 
Social Media Strategy: AirBnB
Social Media Strategy: AirBnBSocial Media Strategy: AirBnB
Social Media Strategy: AirBnB
 
Market Entry Strategy For A Dating App In India
Market Entry Strategy For A Dating App In IndiaMarket Entry Strategy For A Dating App In India
Market Entry Strategy For A Dating App In India
 
How to use instagram for business
How to use instagram for businessHow to use instagram for business
How to use instagram for business
 
Social media pros and cons
Social media pros and consSocial media pros and cons
Social media pros and cons
 
Digital 2021 Kyrgyzstan (January 2021) v01
Digital 2021 Kyrgyzstan (January 2021) v01Digital 2021 Kyrgyzstan (January 2021) v01
Digital 2021 Kyrgyzstan (January 2021) v01
 
Onine dating
Onine datingOnine dating
Onine dating
 

Andere mochten auch

Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Faceb...
Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Faceb...Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Faceb...
Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Faceb...Unmetric
 
All You Need To Know About Ad Network Mediation
All You Need To Know About Ad Network MediationAll You Need To Know About Ad Network Mediation
All You Need To Know About Ad Network MediationInMobi
 
Happn - NOAH15 London
Happn - NOAH15 London Happn - NOAH15 London
Happn - NOAH15 London NOAH Advisors
 
Marketing Plan for an App (ParkAid)
Marketing Plan for an App (ParkAid)Marketing Plan for an App (ParkAid)
Marketing Plan for an App (ParkAid)Sindhu Madicherla
 
Top 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaTop 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
 
Social Media and Dating Presentation
Social Media and Dating PresentationSocial Media and Dating Presentation
Social Media and Dating PresentationShanika Robinson
 
Social media re: dating, multitasking, and mental health
Social media re: dating, multitasking, and mental healthSocial media re: dating, multitasking, and mental health
Social media re: dating, multitasking, and mental healthemmableakney
 
Test file incomplete
Test file incompleteTest file incomplete
Test file incompleteKim Poppleton
 
Facebook Official -- Dating and Use of Social Media among US Singles
Facebook Official -- Dating and Use of Social Media among US SinglesFacebook Official -- Dating and Use of Social Media among US Singles
Facebook Official -- Dating and Use of Social Media among US SinglesYTH
 
Future of Dating
Future of DatingFuture of Dating
Future of DatingPatrinaChan
 
Industry Analysis_Dating Apps
Industry Analysis_Dating AppsIndustry Analysis_Dating Apps
Industry Analysis_Dating AppsZhan (Zane) Yuan
 
Relationships in the Digital Age: Social Media and Online Dating
Relationships in the Digital Age: Social Media and Online DatingRelationships in the Digital Age: Social Media and Online Dating
Relationships in the Digital Age: Social Media and Online DatingEmma Cheesman
 
Poesias de Maria Dolores - Série Van Gogh
Poesias de Maria Dolores - Série Van GoghPoesias de Maria Dolores - Série Van Gogh
Poesias de Maria Dolores - Série Van GoghCandice Gunther
 
The Future of Dating - Brazilian Millenial's perspective
The Future of Dating - Brazilian Millenial's perspectiveThe Future of Dating - Brazilian Millenial's perspective
The Future of Dating - Brazilian Millenial's perspectiveJúlia Reinhardt
 
Marketing Mobile App
Marketing Mobile AppMarketing Mobile App
Marketing Mobile AppAppota Group
 

Andere mochten auch (15)

Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Faceb...
Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Faceb...Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Faceb...
Comparison of Tinder, Match.com, Zoosk, Bumble and Other Dating Apps on Faceb...
 
All You Need To Know About Ad Network Mediation
All You Need To Know About Ad Network MediationAll You Need To Know About Ad Network Mediation
All You Need To Know About Ad Network Mediation
 
Happn - NOAH15 London
Happn - NOAH15 London Happn - NOAH15 London
Happn - NOAH15 London
 
Marketing Plan for an App (ParkAid)
Marketing Plan for an App (ParkAid)Marketing Plan for an App (ParkAid)
Marketing Plan for an App (ParkAid)
 
Top 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaTop 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in Indonesia
 
Social Media and Dating Presentation
Social Media and Dating PresentationSocial Media and Dating Presentation
Social Media and Dating Presentation
 
Social media re: dating, multitasking, and mental health
Social media re: dating, multitasking, and mental healthSocial media re: dating, multitasking, and mental health
Social media re: dating, multitasking, and mental health
 
Test file incomplete
Test file incompleteTest file incomplete
Test file incomplete
 
Facebook Official -- Dating and Use of Social Media among US Singles
Facebook Official -- Dating and Use of Social Media among US SinglesFacebook Official -- Dating and Use of Social Media among US Singles
Facebook Official -- Dating and Use of Social Media among US Singles
 
Future of Dating
Future of DatingFuture of Dating
Future of Dating
 
Industry Analysis_Dating Apps
Industry Analysis_Dating AppsIndustry Analysis_Dating Apps
Industry Analysis_Dating Apps
 
Relationships in the Digital Age: Social Media and Online Dating
Relationships in the Digital Age: Social Media and Online DatingRelationships in the Digital Age: Social Media and Online Dating
Relationships in the Digital Age: Social Media and Online Dating
 
Poesias de Maria Dolores - Série Van Gogh
Poesias de Maria Dolores - Série Van GoghPoesias de Maria Dolores - Série Van Gogh
Poesias de Maria Dolores - Série Van Gogh
 
The Future of Dating - Brazilian Millenial's perspective
The Future of Dating - Brazilian Millenial's perspectiveThe Future of Dating - Brazilian Millenial's perspective
The Future of Dating - Brazilian Millenial's perspective
 
Marketing Mobile App
Marketing Mobile AppMarketing Mobile App
Marketing Mobile App
 

Ähnlich wie Decoding Monetization Methods For Dating Apps

Marketing in the Internet Age: Understanding Your Options and Avoiding Common...
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...Marketing in the Internet Age: Understanding Your Options and Avoiding Common...
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...Holony Media
 
Digital marketing
Digital marketingDigital marketing
Digital marketingRajesh sao
 
eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn
 
Small Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing TipsSmall Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing TipsForwardJump Marketing
 
The 10 Rules of Engagement in a Multi-Platform World
The 10 Rules of Engagement in a Multi-Platform World The 10 Rules of Engagement in a Multi-Platform World
The 10 Rules of Engagement in a Multi-Platform World SponsorPay GmbH
 
The 10 Rules of Engagement in a Multi-Platform World
The 10 Rules of Engagement in a Multi-Platform World The 10 Rules of Engagement in a Multi-Platform World
The 10 Rules of Engagement in a Multi-Platform World Fyber
 
Tips and Tricks for Social Media Marketing
Tips and Tricks for Social Media MarketingTips and Tricks for Social Media Marketing
Tips and Tricks for Social Media MarketingScott Stebner
 
How Can Airlines Prevent A Social Media Strategy Crash
How Can Airlines Prevent A Social Media Strategy Crash   How Can Airlines Prevent A Social Media Strategy Crash
How Can Airlines Prevent A Social Media Strategy Crash Simplify360
 
ScribbleLive Story
ScribbleLive StoryScribbleLive Story
ScribbleLive StoryScribbleLive
 
Why you need social media for your business
Why you need social media for your businessWhy you need social media for your business
Why you need social media for your businessMapplinks
 
Making the Case for Mobile and 60 Ways to Grow Your List
Making the Case for Mobile and 60 Ways to Grow Your ListMaking the Case for Mobile and 60 Ways to Grow Your List
Making the Case for Mobile and 60 Ways to Grow Your ListMobloggy
 
White Paper - The 10 Rules of Engagement
White Paper - The 10 Rules of EngagementWhite Paper - The 10 Rules of Engagement
White Paper - The 10 Rules of EngagementHugo Serôdio
 
Law firms and linked in 2012
Law firms and linked in 2012Law firms and linked in 2012
Law firms and linked in 2012wedu, Inc
 
Succeeding with ePhilanthropy
Succeeding with ePhilanthropy    Succeeding with ePhilanthropy
Succeeding with ePhilanthropy Norman Reiss
 
Socialmedia Wendy Flanagan1
Socialmedia Wendy Flanagan1Socialmedia Wendy Flanagan1
Socialmedia Wendy Flanagan1WendyFlanagan
 
Three Digital Strategies That Make Your Food Business Globally Competitive by...
Three Digital Strategies That Make Your Food Business Globally Competitive by...Three Digital Strategies That Make Your Food Business Globally Competitive by...
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
 
Mobile growth series - How to Increase App Engagement and User Retention
Mobile growth series - How to Increase App Engagement and User Retention Mobile growth series - How to Increase App Engagement and User Retention
Mobile growth series - How to Increase App Engagement and User Retention Gary Yentin
 
IFC Asia Master Class
IFC Asia Master ClassIFC Asia Master Class
IFC Asia Master ClassBeth Kanter
 

Ähnlich wie Decoding Monetization Methods For Dating Apps (20)

Marketing in the Internet Age: Understanding Your Options and Avoiding Common...
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...Marketing in the Internet Age: Understanding Your Options and Avoiding Common...
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing Platform
 
Small Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing TipsSmall Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing Tips
 
Heartland deck
Heartland deckHeartland deck
Heartland deck
 
The 10 Rules of Engagement in a Multi-Platform World
The 10 Rules of Engagement in a Multi-Platform World The 10 Rules of Engagement in a Multi-Platform World
The 10 Rules of Engagement in a Multi-Platform World
 
The 10 Rules of Engagement in a Multi-Platform World
The 10 Rules of Engagement in a Multi-Platform World The 10 Rules of Engagement in a Multi-Platform World
The 10 Rules of Engagement in a Multi-Platform World
 
Tips and Tricks for Social Media Marketing
Tips and Tricks for Social Media MarketingTips and Tricks for Social Media Marketing
Tips and Tricks for Social Media Marketing
 
How Can Airlines Prevent A Social Media Strategy Crash
How Can Airlines Prevent A Social Media Strategy Crash   How Can Airlines Prevent A Social Media Strategy Crash
How Can Airlines Prevent A Social Media Strategy Crash
 
ScribbleLive Story
ScribbleLive StoryScribbleLive Story
ScribbleLive Story
 
Why you need social media for your business
Why you need social media for your businessWhy you need social media for your business
Why you need social media for your business
 
Making the Case for Mobile and 60 Ways to Grow Your List
Making the Case for Mobile and 60 Ways to Grow Your ListMaking the Case for Mobile and 60 Ways to Grow Your List
Making the Case for Mobile and 60 Ways to Grow Your List
 
White Paper - The 10 Rules of Engagement
White Paper - The 10 Rules of EngagementWhite Paper - The 10 Rules of Engagement
White Paper - The 10 Rules of Engagement
 
Law firms and linked in 2012
Law firms and linked in 2012Law firms and linked in 2012
Law firms and linked in 2012
 
Succeeding with ePhilanthropy
Succeeding with ePhilanthropy    Succeeding with ePhilanthropy
Succeeding with ePhilanthropy
 
Socialmedia Wendy Flanagan1
Socialmedia Wendy Flanagan1Socialmedia Wendy Flanagan1
Socialmedia Wendy Flanagan1
 
Bank Whitepaper
Bank WhitepaperBank Whitepaper
Bank Whitepaper
 
Three Digital Strategies That Make Your Food Business Globally Competitive by...
Three Digital Strategies That Make Your Food Business Globally Competitive by...Three Digital Strategies That Make Your Food Business Globally Competitive by...
Three Digital Strategies That Make Your Food Business Globally Competitive by...
 
Mobile growth series - How to Increase App Engagement and User Retention
Mobile growth series - How to Increase App Engagement and User Retention Mobile growth series - How to Increase App Engagement and User Retention
Mobile growth series - How to Increase App Engagement and User Retention
 
IFC Asia Master Class
IFC Asia Master ClassIFC Asia Master Class
IFC Asia Master Class
 

Mehr von InMobi

Responding to Coronavirus: How marketers can leverage digital responsibly
Responding to Coronavirus: How marketers can leverage digital responsiblyResponding to Coronavirus: How marketers can leverage digital responsibly
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
 
2020: Celebrating the Era of the Connected Consumer
2020: Celebrating the Era of the Connected Consumer2020: Celebrating the Era of the Connected Consumer
2020: Celebrating the Era of the Connected ConsumerInMobi
 
Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019InMobi
 
The Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserThe Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserInMobi
 
Unlocking the True Potential of Data on Mobile
Unlocking the True Potential of Data on MobileUnlocking the True Potential of Data on Mobile
Unlocking the True Potential of Data on MobileInMobi
 
InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018InMobi
 
Neural Field aware Factorization Machine
Neural Field aware Factorization MachineNeural Field aware Factorization Machine
Neural Field aware Factorization MachineInMobi
 
The Essential Mediation Toolkit - Korean
The Essential Mediation Toolkit - KoreanThe Essential Mediation Toolkit - Korean
The Essential Mediation Toolkit - KoreanInMobi
 
A Comprehensive Guide for App Marketers
A Comprehensive Guide for App MarketersA Comprehensive Guide for App Marketers
A Comprehensive Guide for App MarketersInMobi
 
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionA Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
 
[Webinar] driving accountability in mobile advertising
[Webinar] driving accountability in mobile advertising[Webinar] driving accountability in mobile advertising
[Webinar] driving accountability in mobile advertisingInMobi
 
The Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video ViewabilityThe Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
 
Mobile marketing strategy guide
Mobile marketing strategy guide Mobile marketing strategy guide
Mobile marketing strategy guide InMobi
 
InMobi Yearbook 2016
InMobi Yearbook 2016InMobi Yearbook 2016
InMobi Yearbook 2016InMobi
 
Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
 
Building Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real ResultsBuilding Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real ResultsInMobi
 
Everything you need to know about mobile video ads in india and apac
Everything you need to know about mobile video ads in india and apacEverything you need to know about mobile video ads in india and apac
Everything you need to know about mobile video ads in india and apacInMobi
 
The Golden Age of Mobile Video Advertising | Global
The Golden Age of Mobile Video Advertising | GlobalThe Golden Age of Mobile Video Advertising | Global
The Golden Age of Mobile Video Advertising | GlobalInMobi
 
Everything a developer needs to know about the mobile video ads
Everything a developer needs to know about the mobile video ads Everything a developer needs to know about the mobile video ads
Everything a developer needs to know about the mobile video ads InMobi
 
Programmatically Speaking with InMobi and Rubicon Project
Programmatically Speaking with InMobi and Rubicon ProjectProgrammatically Speaking with InMobi and Rubicon Project
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
 

Mehr von InMobi (20)

Responding to Coronavirus: How marketers can leverage digital responsibly
Responding to Coronavirus: How marketers can leverage digital responsiblyResponding to Coronavirus: How marketers can leverage digital responsibly
Responding to Coronavirus: How marketers can leverage digital responsibly
 
2020: Celebrating the Era of the Connected Consumer
2020: Celebrating the Era of the Connected Consumer2020: Celebrating the Era of the Connected Consumer
2020: Celebrating the Era of the Connected Consumer
 
Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019
 
The Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserThe Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile User
 
Unlocking the True Potential of Data on Mobile
Unlocking the True Potential of Data on MobileUnlocking the True Potential of Data on Mobile
Unlocking the True Potential of Data on Mobile
 
InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018
 
Neural Field aware Factorization Machine
Neural Field aware Factorization MachineNeural Field aware Factorization Machine
Neural Field aware Factorization Machine
 
The Essential Mediation Toolkit - Korean
The Essential Mediation Toolkit - KoreanThe Essential Mediation Toolkit - Korean
The Essential Mediation Toolkit - Korean
 
A Comprehensive Guide for App Marketers
A Comprehensive Guide for App MarketersA Comprehensive Guide for App Marketers
A Comprehensive Guide for App Marketers
 
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionA Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
 
[Webinar] driving accountability in mobile advertising
[Webinar] driving accountability in mobile advertising[Webinar] driving accountability in mobile advertising
[Webinar] driving accountability in mobile advertising
 
The Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video ViewabilityThe Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video Viewability
 
Mobile marketing strategy guide
Mobile marketing strategy guide Mobile marketing strategy guide
Mobile marketing strategy guide
 
InMobi Yearbook 2016
InMobi Yearbook 2016InMobi Yearbook 2016
InMobi Yearbook 2016
 
Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!
 
Building Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real ResultsBuilding Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real Results
 
Everything you need to know about mobile video ads in india and apac
Everything you need to know about mobile video ads in india and apacEverything you need to know about mobile video ads in india and apac
Everything you need to know about mobile video ads in india and apac
 
The Golden Age of Mobile Video Advertising | Global
The Golden Age of Mobile Video Advertising | GlobalThe Golden Age of Mobile Video Advertising | Global
The Golden Age of Mobile Video Advertising | Global
 
Everything a developer needs to know about the mobile video ads
Everything a developer needs to know about the mobile video ads Everything a developer needs to know about the mobile video ads
Everything a developer needs to know about the mobile video ads
 
Programmatically Speaking with InMobi and Rubicon Project
Programmatically Speaking with InMobi and Rubicon ProjectProgrammatically Speaking with InMobi and Rubicon Project
Programmatically Speaking with InMobi and Rubicon Project
 

Decoding Monetization Methods For Dating Apps

  • 2. 2 Presenters ROBB SALA Non-gaming Lead - Business Development, North America Extensive experience in partner relations across Twitter, ShareThis and Meebo robert.sala@inmobi.com MONA SHARMA Global Lead – Native Advertising Solutions, Product Marketing 5+ Years of experience in the technology space. mona.sharma@inmobi.com
  • 3. 3 Agenda Overview of the dating app ecosystem Tips while designing dating apps Monetization methods for dating apps Best Practices for advertising in dating apps 1 2 3 4
  • 4. 4 Agenda Overview of the dating app ecosystem Tips while designing dating apps Monetization methods for dating apps Best Practices for advertising in dating apps 1 2 3 4
  • 5. 5 World is hooked onto dating apps! * Global Web Index, Q1 2015, Clickz.com 91 million users are active on dating apps 2 out of 3 users are men 70% of the users are in the age group of 16-34 yrs 60% increase in usage of mobile as a dating platform $2 billion industry
  • 6. 6 An average user... * The New York Times Spends ~90 minutes in a day browsing through dating apps. Logs in 11 times a day. Particularly, female users have longer sessions lasting ~ 8.5 mins as compared to 7.2 mins session of male users.
  • 7. 7 A lot more dating apps are finding their match! * The New York Times, ** TechInAsia, *** Global Web Index Rising Valuations $1 billion valuation, 50 million monthly active users* $3 billion valuation, 78.1 million monthly active users** Users paying for dating service 6% 14% 20% 24% Average Internet User Dating Site User Dating App User Tinder Users % of users who paid for dating service in past month
  • 8. For Real Connections 8 Types of dating apps Messaging based Messaging based Location based Messaging based Location based On Demand Having Fun Finding Love! Coffee Meets Bagel Bumble Tinder 3nder Happn Hinge Raya JSwipe Grouper Whim Clover How About We Match The League eHarmony Plenty Of Fish OkCupid Zoosk
  • 9. 9 Agenda Overview of the dating app ecosystem Tips while designing dating apps Monetization methods for dating apps Best Practices for advertising in dating apps 1 2 3 4
  • 10. 10 Building a dating app Tip#1 Make it fun with gamification
  • 11. 11 Building a dating app Tip#2 Match better: Strong feedback-engagement model Ask behavioral questions to give the user better matches. Incentivize users to answer more. OkCupid eHarmony
  • 12. 12 Building a dating app Tip#3 Curate content: Help users make decisions Coffee Meets Bagel
  • 13. 13 Building a dating app Tip#4 The login choice Give user the option of creating login profile with the social network of her choice. Raya, a dating app for creative communities lets a user create her profile using her Instagram account.
  • 14. 14 Building a dating app Tip#5 Design it for the Ladies! Where are the ladies: 67% of dating apps users are males. On Bumble, girls hold all the power!
  • 15. 15 Building a dating app Tip#6 Limit the matches Singles feel overwhelmed with more than 24 potential dates.* A/B test with the number of matches being shown to the user at a given point in time. *Mic.com
  • 16. 16 Agenda Overview of the dating app ecosystem Tips while designing dating apps Monetization methods for dating apps Best Practices for advertising in dating apps 1 2 3 4
  • 17. 17 Monetization methods of dating apps Premium features are available on monthly or yearly basis. Example: TinderPlus, Zoosk, HowABoutWeDating 1 Subscription Features as add on to app’s main features. Ideal for apps with substantial user base.
  • 18. 18 Monetization methods of dating apps Let users access the basic version of the app for free, and charge them for premium features. Example: OkCupid,Coffee Meets Bagel, Skout, happn 2 Freemium Quick sign-ups: boost for user base building. OkCupid Skout
  • 19. 19 Monetization methods of dating apps Let users digitally gift their potential dates roses, chocolates etc. Tie in services like book a cab, table, or cover drinks. 3 Gifts and tangible services Example: Grouper, Plenty Of Fish
  • 20. 20 Monetization methods of dating apps 4 Advertising In-Line: Carousel Ads on Chat Lists In-Feed: Content Stream Ads
  • 21. 21 Monetization methods of dating apps 4 Advertising Gift Walls Online to Offline Services
  • 22. 22 Agenda Overview of the dating app ecosystem Tips while designing dating apps Monetization methods for dating apps Best Practices for advertising in dating apps 1 2 3 4
  • 23. 23 Advertising in dating apps Easy Discoverability: Place the ad on the main page, within the first 2 tiles of a chat feed or 3-4 swipes. # Best Practices Straightforward Call-to-Action: Keep the user taps to minimum, ensure the CTA lands at the desired landing page directly. Contemporary Content: Grab the user attention with in-vogue brands, as 70% of the audience is in 16-34 yrs age group.
  • 24. 24 Advertising in dating apps # Best Practices Immediately Noticeable: Prominent, large ad units perform better. For compact layouts, highlight the ad in a slightly different color to improve performance. Clear Identification: Clearly mark the unit as an advertisement with a tag such as “Sponsored” or “Ad”. Respect User Privacy: Steer clear of private spaces such as conversation windows to avoid intrusion.
  • 25. 25 InMobi is the largest independent social monetization platform globally InMobi Dating/ Social Partners “User experience is what makes or breaks any app. We wanted to ensure that any advertising solution that we bring in does not compromise on user experience at all – InMobi provided us with the right blend of monetization and user experience.” Denisha Brekke Partner Manager, Skout
  • 27. The world’s most powerful advertising platform For more information visit us at indecode.inmobi.com