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Nokia World 2007 The Device Of The Future
1.
The Device of
the Future Nokia World, 4 December 2007 Kai Öistämö Executive Vice President & General Manager Mobile Phones 1 © 2007 Nokia
2.
Agenda
Technology, social and environmental trends What do people want? Nokia global segmentation Portfolio development Mobile experiences Conclusions 2 © 2007 Nokia
3.
Technology Trends
Converged devices go mainstream Wireless broadband becomes universal Innovation proliferates Mobility transforms the Internet Context is king 3 © 2007 Nokia
4.
Social Trends
Emerging markets Women’s rising economic power Demand for localization 4 © 2007 Nokia
5.
Environmental
Trends 5 © 2007 Nokia
6.
What Do
People Want? 6 © 2007 Nokia
7.
Global Segmentation
Technology Leaders HIGHER INVOLVEMENT Technology Stylists Pragmatic Leaders Young Explorers Life Builders Life Jugglers Style Leaders RATIONAL ASPIRATIONAL Mature Acceptors Image Seekers Style Followers Family Providers Simplicity Seekers LOWER INVOLVEMENT 7 © 2007 Nokia
8.
Global Segmentation
Technology Leaders Nokia N82 Nokia N95 8GB 8 © 2007 Nokia
9.
Global Segmentation
Nokia 3110 Evolve Life Builders 9 © 2007 Nokia
10.
Device Portfolio
of the Future 10 © 2007 Nokia
11.
Portfolio Development
Stronger portfolio More experiences UI Evolved design Lower cost 2006 2007 2008
12.
Music Experience
Great music experience for consumers looking for advanced music features Driven Stylish mobile phones with good music experience Enabled MANY MOST 200 million music enabled devices sold Approximately 75% of Nokia’s devices have music players 12 © 2007 Nokia
13.
Navigation and Mapping
Experience “Ready to go” Nokia Navigator Enabled with GPS and Nokia Maps Nokia Maps Basic with maps FEW SEVERAL/ MANY MOST 13 © 2007 Nokia
14.
Ovi: One-stop Destination
for Communities, Content and Nokia Services 14 © 2007 Nokia
15.
Conclusions
Portfolio not product. Bringing mobile experiences to life. Consumer understanding is key. 15 © 2007 Nokia
16.
Thank you. 16
© 2007 Nokia
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