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Building your
                           professional profile
                                 online
Tuesday, 7 December 2010
Building your online professional
             profile
             Ingrid Koehler

             Knowledge Hub social media taster
             sessions


Tuesday, 7 December 2010
Thanks for coming
       • First session
       • Lots of ideas, but
         refining them
       • An opportunity to
         share tips in the
         group



                              Celyn 4, 09 by Castaway in Scotland on Flickr


Tuesday, 7 December 2010
Enhancing your online profile
      • Recruiters increasingly turning to LinkedIn
      • Helps potential clients understand your
        approach
      • Sensible employers use Google, some check
        social sites, too
      • Showcases your past work
      • Puts you in the light you want to be in

                                    Ceiling by radiant guy on flickr


Tuesday, 7 December 2010
This is brand YOU!
       • Ensure your social networking profiles match
         the image you want to project
       • Tell the truth
       • Don’t badmouth colleagues, former employers
         (as tempting as it may be!)




Tuesday, 7 December 2010
Approaches
       • Don’t be afraid to
         ask
       • Sharing is winning
       • Celebrate others
       • organising your
         ‘real world’
         connections



Tuesday, 7 December 2010
Tool set




Tuesday, 7 December 2010
And don’t forget...




Tuesday, 7 December 2010
And this will be even better...




Tuesday, 7 December 2010
But first...What does Google say
       about you?




Tuesday, 7 December 2010
And what does Google say about
       your field?




Tuesday, 7 December 2010
LinkedIn
   • Profile completion
   • Profile openness
   • Recommending
     others
   • Asking for
     recommendations
   • Improving your
     findability


Tuesday, 7 December 2010
Profile completion

    •   All of your (relevant) employment history
    •   Your CV
    •   Your education
    •   Your social profiles
    •   Joining groups and contributing to them
    •   Recommendations




Tuesday, 7 December 2010
Steps to profile completion
100
                                    Profile completion

 75


 50


 25


  0
          Education Employment Your CV   Groups   Links   Recommend Update

 Tuesday, 7 December 2010
Easily linkable
       Profile openness    URL




     Full view,
     tick everything




Tuesday, 7 December 2010
Recommend!




Tuesday, 7 December 2010
What about Facebook?
       • Generally not seen as a job seeking resource
       • Will NOT generally help you link to new
         people or manage acquaintanceships
       • But these people ARE your friends
       • Understand your social graph and target
         messages




Tuesday, 7 December 2010
Clusters of                          My home town in TN
     networks

        LG Group                   in-laws


                                                    Dad’s family

    Digi public
services in the UK              Expats           Uni
                           Local politics

           only certain networks may help you with some goals
Tuesday, 7 December 2010
Facebook warnings
       • Clean up your Facebook act: Are your friends
         bringing you down?
       • Check privacy settings
       • Inappropriate photos?
       • Incoherent rubbish?
       • Reference to drug/ alcohol use?
       • It IS ok to be less formal in Facebook



Tuesday, 7 December 2010
Portfolio blogging
       •   Great way to showcase your talents
       •   Makes you much more findable
       •   Helps you to link your social profiles
       •   Allows you to help and promote others
           more easily




Tuesday, 7 December 2010
www.ingridkoehler.com




Tuesday, 7 December 2010
What about Twitter?
       •   Celebrate others and share useful links
       •   Stay up to date in your field
       •   Stay visible
       •   Promote your other online efforts
       •   Ask for work or suggest how you can help




Tuesday, 7 December 2010
Search
       • Set Google search
         alerts
       • Key words on Twitter
         for real time search
       • set up Google
         Reader to stay
         informed and share
         relevant links

                                Magnify by catd_mitchell on Flickr

Tuesday, 7 December 2010
The Knowledge Hub
       • Much greater control of your profile
       • Will showcase YOUR knowledge and
         contributions
       • Activity streams and updates
       • Ability to link to other social profiles, including
         LinkedIn
       • Not the go-to job search resource now, but it
         will be soon for the public sector and related
         fields

Tuesday, 7 December 2010
Link your profiles




     And don’t forget to share your profile in your email signature

Tuesday, 7 December 2010
Other cool ideas




       http://www.guardian.co.uk/media/pda/2010/may/13/google-jobs-brownstein

Tuesday, 7 December 2010
Other cool ideas




       Do a visual CV!
     http://www.slideshare.net/GlobalGossip/really-ugly-resumes

Tuesday, 7 December 2010
Case study: DavePress.Net

                           Dave Briggs has been blogging about
                           tech and local government. Through this
                           work and other pro-social projects -
                           including founding the social media
                           community of practice (now facilitated by
                           me) he has secured work as a
                           freelancer, a job with Learning Pool and
                           now a book deal on social media in the
                           public sector.




Tuesday, 7 December 2010
Case study: LGEOresearch.com
                           Liz needed a job and fast. She
                           mounted a social media campaign
                           using her blog, Twitter and video
                           and asked for LinkedIn
                           recommendations and any tips or
                           leads for finding a job.

                           She received tons of
                           recommendations and a job. She
                           now works with Camden Council to
                           make their web more engaging as
                           well as with other clients.


Tuesday, 7 December 2010
Case study: Likeaword




      Uses Twitter to monitor when people might need work doing and
      offers support. He kept in contact with me over a long period and
      when I did have some work to tender he was quick off the mark in
      responding. He had the winning bid and has now written up the
      Local by Social online conference
     http://localbysocial.net/the-foundation-of-accountability-report-of-the-local-by-social-online-
     conference/

Tuesday, 7 December 2010
Case study: Steve-Dale.net
                           As a freelancer and associate
                           consultant, Steve uses his blog to
                           celebrate his own work and leverage
                           learning for the next job. Recently
                           cited as a top 50 Knowledge
                           Management blog.

                           He leverages his networks and using
                           aggregators like FriendFeed to
                           ensure he stays high profile.




Tuesday, 7 December 2010
Pick your tools




Tuesday, 7 December 2010
So much time
 does all this take?




 Little and often, prioritise tools depending
 on your objectives

                                 What time is love by Myxi on Flickr
Tuesday, 7 December 2010
Go for the low
                           hanging fruit
Tuesday, 7 December 2010
Time spent
                           A couple of hours to set up, 15 minutes a
                           week

                           Minutes to set up basic site, successful
                           blogging - minimum two hours a week

                           Minutes to set up, as and when you have
                           presentations


                           Minutes to set up, depends how you use it



Tuesday, 7 December 2010
Plan your online routine
       •   Have a strategy
       •   Maximise your strengths
       •   Be niche, but versatile
       •   Be pragmatic - bite off what you can chew
       •   Be consistent




Tuesday, 7 December 2010
Contact me
       • These slides are posted at
         www.slideshare.net/ingrid_k
       • www.twitter.com/ingridk
       • http://uk.linkedin.com/in/ingridkoehler
       • ingrid.l.koehler@gmail.com or
         ingrid.koehler@local.gov.uk
       • www.ingridkoehler.com



Tuesday, 7 December 2010

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Building your professional profile online

  • 1. Building your professional profile online Tuesday, 7 December 2010
  • 2. Building your online professional profile Ingrid Koehler Knowledge Hub social media taster sessions Tuesday, 7 December 2010
  • 3. Thanks for coming • First session • Lots of ideas, but refining them • An opportunity to share tips in the group Celyn 4, 09 by Castaway in Scotland on Flickr Tuesday, 7 December 2010
  • 4. Enhancing your online profile • Recruiters increasingly turning to LinkedIn • Helps potential clients understand your approach • Sensible employers use Google, some check social sites, too • Showcases your past work • Puts you in the light you want to be in Ceiling by radiant guy on flickr Tuesday, 7 December 2010
  • 5. This is brand YOU! • Ensure your social networking profiles match the image you want to project • Tell the truth • Don’t badmouth colleagues, former employers (as tempting as it may be!) Tuesday, 7 December 2010
  • 6. Approaches • Don’t be afraid to ask • Sharing is winning • Celebrate others • organising your ‘real world’ connections Tuesday, 7 December 2010
  • 7. Tool set Tuesday, 7 December 2010
  • 9. And this will be even better... Tuesday, 7 December 2010
  • 10. But first...What does Google say about you? Tuesday, 7 December 2010
  • 11. And what does Google say about your field? Tuesday, 7 December 2010
  • 12. LinkedIn • Profile completion • Profile openness • Recommending others • Asking for recommendations • Improving your findability Tuesday, 7 December 2010
  • 13. Profile completion • All of your (relevant) employment history • Your CV • Your education • Your social profiles • Joining groups and contributing to them • Recommendations Tuesday, 7 December 2010
  • 14. Steps to profile completion 100 Profile completion 75 50 25 0 Education Employment Your CV Groups Links Recommend Update Tuesday, 7 December 2010
  • 15. Easily linkable Profile openness URL Full view, tick everything Tuesday, 7 December 2010
  • 17. What about Facebook? • Generally not seen as a job seeking resource • Will NOT generally help you link to new people or manage acquaintanceships • But these people ARE your friends • Understand your social graph and target messages Tuesday, 7 December 2010
  • 18. Clusters of My home town in TN networks LG Group in-laws Dad’s family Digi public services in the UK Expats Uni Local politics only certain networks may help you with some goals Tuesday, 7 December 2010
  • 19. Facebook warnings • Clean up your Facebook act: Are your friends bringing you down? • Check privacy settings • Inappropriate photos? • Incoherent rubbish? • Reference to drug/ alcohol use? • It IS ok to be less formal in Facebook Tuesday, 7 December 2010
  • 20. Portfolio blogging • Great way to showcase your talents • Makes you much more findable • Helps you to link your social profiles • Allows you to help and promote others more easily Tuesday, 7 December 2010
  • 22. What about Twitter? • Celebrate others and share useful links • Stay up to date in your field • Stay visible • Promote your other online efforts • Ask for work or suggest how you can help Tuesday, 7 December 2010
  • 23. Search • Set Google search alerts • Key words on Twitter for real time search • set up Google Reader to stay informed and share relevant links Magnify by catd_mitchell on Flickr Tuesday, 7 December 2010
  • 24. The Knowledge Hub • Much greater control of your profile • Will showcase YOUR knowledge and contributions • Activity streams and updates • Ability to link to other social profiles, including LinkedIn • Not the go-to job search resource now, but it will be soon for the public sector and related fields Tuesday, 7 December 2010
  • 25. Link your profiles And don’t forget to share your profile in your email signature Tuesday, 7 December 2010
  • 26. Other cool ideas http://www.guardian.co.uk/media/pda/2010/may/13/google-jobs-brownstein Tuesday, 7 December 2010
  • 27. Other cool ideas Do a visual CV! http://www.slideshare.net/GlobalGossip/really-ugly-resumes Tuesday, 7 December 2010
  • 28. Case study: DavePress.Net Dave Briggs has been blogging about tech and local government. Through this work and other pro-social projects - including founding the social media community of practice (now facilitated by me) he has secured work as a freelancer, a job with Learning Pool and now a book deal on social media in the public sector. Tuesday, 7 December 2010
  • 29. Case study: LGEOresearch.com Liz needed a job and fast. She mounted a social media campaign using her blog, Twitter and video and asked for LinkedIn recommendations and any tips or leads for finding a job. She received tons of recommendations and a job. She now works with Camden Council to make their web more engaging as well as with other clients. Tuesday, 7 December 2010
  • 30. Case study: Likeaword Uses Twitter to monitor when people might need work doing and offers support. He kept in contact with me over a long period and when I did have some work to tender he was quick off the mark in responding. He had the winning bid and has now written up the Local by Social online conference http://localbysocial.net/the-foundation-of-accountability-report-of-the-local-by-social-online- conference/ Tuesday, 7 December 2010
  • 31. Case study: Steve-Dale.net As a freelancer and associate consultant, Steve uses his blog to celebrate his own work and leverage learning for the next job. Recently cited as a top 50 Knowledge Management blog. He leverages his networks and using aggregators like FriendFeed to ensure he stays high profile. Tuesday, 7 December 2010
  • 32. Pick your tools Tuesday, 7 December 2010
  • 33. So much time does all this take? Little and often, prioritise tools depending on your objectives What time is love by Myxi on Flickr Tuesday, 7 December 2010
  • 34. Go for the low hanging fruit Tuesday, 7 December 2010
  • 35. Time spent A couple of hours to set up, 15 minutes a week Minutes to set up basic site, successful blogging - minimum two hours a week Minutes to set up, as and when you have presentations Minutes to set up, depends how you use it Tuesday, 7 December 2010
  • 36. Plan your online routine • Have a strategy • Maximise your strengths • Be niche, but versatile • Be pragmatic - bite off what you can chew • Be consistent Tuesday, 7 December 2010
  • 37. Contact me • These slides are posted at www.slideshare.net/ingrid_k • www.twitter.com/ingridk • http://uk.linkedin.com/in/ingridkoehler • ingrid.l.koehler@gmail.com or ingrid.koehler@local.gov.uk • www.ingridkoehler.com Tuesday, 7 December 2010