The document provides tips for building an online professional profile, including completing your LinkedIn profile, using other social media like Facebook and Twitter constructively, creating a portfolio blog, and maintaining an online presence through consistent small efforts over time. It emphasizes showcasing your skills and experience online, engaging and helping your connections, and using the internet to become more findable to potential employers or clients. Case studies are presented of people who leveraged their online profiles successfully to find work.
1. Building your
professional profile
online
Tuesday, 7 December 2010
2. Building your online professional
profile
Ingrid Koehler
Knowledge Hub social media taster
sessions
Tuesday, 7 December 2010
3. Thanks for coming
• First session
• Lots of ideas, but
refining them
• An opportunity to
share tips in the
group
Celyn 4, 09 by Castaway in Scotland on Flickr
Tuesday, 7 December 2010
4. Enhancing your online profile
• Recruiters increasingly turning to LinkedIn
• Helps potential clients understand your
approach
• Sensible employers use Google, some check
social sites, too
• Showcases your past work
• Puts you in the light you want to be in
Ceiling by radiant guy on flickr
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5. This is brand YOU!
• Ensure your social networking profiles match
the image you want to project
• Tell the truth
• Don’t badmouth colleagues, former employers
(as tempting as it may be!)
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6. Approaches
• Don’t be afraid to
ask
• Sharing is winning
• Celebrate others
• organising your
‘real world’
connections
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11. And what does Google say about
your field?
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12. LinkedIn
• Profile completion
• Profile openness
• Recommending
others
• Asking for
recommendations
• Improving your
findability
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13. Profile completion
• All of your (relevant) employment history
• Your CV
• Your education
• Your social profiles
• Joining groups and contributing to them
• Recommendations
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14. Steps to profile completion
100
Profile completion
75
50
25
0
Education Employment Your CV Groups Links Recommend Update
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15. Easily linkable
Profile openness URL
Full view,
tick everything
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17. What about Facebook?
• Generally not seen as a job seeking resource
• Will NOT generally help you link to new
people or manage acquaintanceships
• But these people ARE your friends
• Understand your social graph and target
messages
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18. Clusters of My home town in TN
networks
LG Group in-laws
Dad’s family
Digi public
services in the UK Expats Uni
Local politics
only certain networks may help you with some goals
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19. Facebook warnings
• Clean up your Facebook act: Are your friends
bringing you down?
• Check privacy settings
• Inappropriate photos?
• Incoherent rubbish?
• Reference to drug/ alcohol use?
• It IS ok to be less formal in Facebook
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20. Portfolio blogging
• Great way to showcase your talents
• Makes you much more findable
• Helps you to link your social profiles
• Allows you to help and promote others
more easily
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22. What about Twitter?
• Celebrate others and share useful links
• Stay up to date in your field
• Stay visible
• Promote your other online efforts
• Ask for work or suggest how you can help
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23. Search
• Set Google search
alerts
• Key words on Twitter
for real time search
• set up Google
Reader to stay
informed and share
relevant links
Magnify by catd_mitchell on Flickr
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24. The Knowledge Hub
• Much greater control of your profile
• Will showcase YOUR knowledge and
contributions
• Activity streams and updates
• Ability to link to other social profiles, including
LinkedIn
• Not the go-to job search resource now, but it
will be soon for the public sector and related
fields
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25. Link your profiles
And don’t forget to share your profile in your email signature
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26. Other cool ideas
http://www.guardian.co.uk/media/pda/2010/may/13/google-jobs-brownstein
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27. Other cool ideas
Do a visual CV!
http://www.slideshare.net/GlobalGossip/really-ugly-resumes
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28. Case study: DavePress.Net
Dave Briggs has been blogging about
tech and local government. Through this
work and other pro-social projects -
including founding the social media
community of practice (now facilitated by
me) he has secured work as a
freelancer, a job with Learning Pool and
now a book deal on social media in the
public sector.
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29. Case study: LGEOresearch.com
Liz needed a job and fast. She
mounted a social media campaign
using her blog, Twitter and video
and asked for LinkedIn
recommendations and any tips or
leads for finding a job.
She received tons of
recommendations and a job. She
now works with Camden Council to
make their web more engaging as
well as with other clients.
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30. Case study: Likeaword
Uses Twitter to monitor when people might need work doing and
offers support. He kept in contact with me over a long period and
when I did have some work to tender he was quick off the mark in
responding. He had the winning bid and has now written up the
Local by Social online conference
http://localbysocial.net/the-foundation-of-accountability-report-of-the-local-by-social-online-
conference/
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31. Case study: Steve-Dale.net
As a freelancer and associate
consultant, Steve uses his blog to
celebrate his own work and leverage
learning for the next job. Recently
cited as a top 50 Knowledge
Management blog.
He leverages his networks and using
aggregators like FriendFeed to
ensure he stays high profile.
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33. So much time
does all this take?
Little and often, prioritise tools depending
on your objectives
What time is love by Myxi on Flickr
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34. Go for the low
hanging fruit
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35. Time spent
A couple of hours to set up, 15 minutes a
week
Minutes to set up basic site, successful
blogging - minimum two hours a week
Minutes to set up, as and when you have
presentations
Minutes to set up, depends how you use it
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36. Plan your online routine
• Have a strategy
• Maximise your strengths
• Be niche, but versatile
• Be pragmatic - bite off what you can chew
• Be consistent
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37. Contact me
• These slides are posted at
www.slideshare.net/ingrid_k
• www.twitter.com/ingridk
• http://uk.linkedin.com/in/ingridkoehler
• ingrid.l.koehler@gmail.com or
ingrid.koehler@local.gov.uk
• www.ingridkoehler.com
Tuesday, 7 December 2010