Every higher education marketing and admissions department is working to attract the best and brightest students to their university.
Lead Generation for Higher Education is essential to reaching the right students for your university, and reaching your enrollment goals.
8. HOW IT WORKS
ATTRACT CONVERT CLOSE DELIGHT
BLOG
KEYWORDS
SOCIAL MEDIA
FORMS
CALLS-TO-ACTIONS
LANDING PAGES
EMAIL
TESTIMOINALS
WORKFLOWS
UPSELL
SOCIAL MONITOR
SMART CONTENT
STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS
9. SOCIAL
BLOG
EMAIL
Direct Mail
0 Customers
15 KEYWORDS
4 Vists
0 Contacts
0 Customers
2 WORKFLOWS
903 Total Started
0 Joined Goal List
0% Conversion Rate
4 SMART CTA’S
132 CTA Visits
9 CTA Clicks
0 Submissions
SUBTIE
Social Media
Landing PageBlog
Social Media
Direct Mail
Email #1
CONFLICT
LANDING PAGE
WWW
WEBSITE
?CORE CONTENTPAID SOCIAL
$
$
PAID SEARCH
ELEMENTS OF INBOUND MARKETING CAMPAIGN
17. THE PROBLEM
•Highly competitive market - many universities competing for
students
•Enrollment numbers are trending down nationally
•Need the best quality students, and best fit for your school
•It’s a digital world. Your online must supplement traditional
!
!
!
!
18. THE OFFER
•You already have great
content students want
!
•Convert them to digital
download offers
•You can create a series of
offers
•Different offers for
different personas
!
!
19. THE LANDING PAGE
•No Navigation
•Easy to Follow Path to
Conversion
•Clear Benefit to Download
•Minimum Info to Acquire Lead
!
!
!
!
!
20. BLOG POSTS
•A Blog is Key to Your Success
•Regular blogging, compelling
images, CTA’s per post
•Blogs provide valuable
content, SEO Benefit, and
links to offers
•Suggest 3-4 blog posts per
core offer over time
!
!
21. EMAIL MARKETING
•Email marketing can drive
traffic to your offers
•Drive traffic to blog posts via
email
•Always encourage a click to
read more
•Email is the ultimate
nurturing tool
!
!
22. SOCIAL MEDIA MARKETING
•Share your blog posts on social
networks
•What social networks are best?
•Use tools like Snapchat or
Instagram to reach younger
crowd
•Social drives leads, but also
retention tool
!
23. PAID SEARCH/SOCIAL
•Organic search is 1/2 the battle
but paid brings traffic
•High CPC in educational
marketing easily over $10 - $20
per click
•Low CTR on general keywords -
Under 1%
•Paid social often a good way to
reach targeted audience
!
24. ANALYTICS & MEASUREMENT
•Track the entire process -
Cost per Lead, Cost per
New Student
•Learn what offers convert
better
•Dump the losers, spend on
the winners
•Build, test, and refine
always
!
25. RESULTS OF SUCCESSFUL LEAD GENERATION
Full Classrooms Happy Marketing
Teams
Capital Growth
27. ALL IT TAKES IS…
1. A Great Product 2. Smart In
House Team
3. Talented
Agency Partner
28. THANK YOU
Derek Mehraban
@mehraban or @ingenex
facebook.com/ingenex
http://ingenexdigital.com
!
http://go.ingenexdigital.com/lead-generation-tips
For more Lead Generation tips
download our guide