Presentation used during the AMA Phoenix presentation on advice for B2B small businesses to use Social Media. Presented by Joseph Manna in Phoenix, Ariz. http://www.infusionsoft.com

1. Social Media for B2B Small Businesses Implementing Social Media Sustainably & Effectively April 2011 @JoeManna

3. Leads company in social media activities

4. Previously, Community Manager @ AOL

5. Works with tons of small businesses

8. Plan Your Next Twitter Marketing Campaign

9. Practical Social Media advice for B2Bs

10. Real-world Challenges & Solutions

11. Effective v. Sustainable v. Efficient

12. Case Study: User Generated Content

13. Measurement

15. The Big Picture Content that Engages PeopleDesigned for your target audience Publish Updates that MatterUseful + Interesting Utilize Social in Your BusinessR&D, Competitive Intel, Customer Service, Ideas … Be UniqueOffer proprietary insight no one else does

16. It’s Not a Twitter Marketing Campaign …

17. Use social to solve business challenges.

18. Content Free Reports Whitepapers Company Culture Reaction to Major Events Zig when Competitors Zag Industry Interviews Customer Case Studies Infographics Professional Storytelling Q&A … and much more …

19. Develop a Content Plan

20. Use a Cross-Dept. Editorial Calendar (This is where it starts.) Craft content plan around company’s strengths, interests and market needs.

21. Cross-Dept. Editorial Calendar Example

22. Quality Content Demands Quality Time

23. Share Valuable Updates Around the Clock

24. Blogging “A blog post is like a miniskirt. It has to be short enough to be interesting, but long enough to cover the subject.” @wendymarx

25. Publish Content Often Publish blogs at least twice a week and be consistent. Post daily updates on Twitter & Facebook. Mediocrity doesn’t earn accolades.

26. Top Benefits of Blogging TrafficSEOHigher LTV Educated Leads Listening Post Brand Awareness Agile Response Internal Education

27. Perform Searches that Matter Monitor and engage withindustry movement, competitors and brand mentions.

28. So Many Tools, So Much Power Cost, Power, Features, Ideal User

29. Real-world Challenges Lack of executive support Not knowing where to start Not having resources, budget or staff Lack of results

30. Solutions Lack of executive support Find ONE executive sponsor and share your vision Not knowing where to start Reverse engineer competitors who do social rightMake a realistic, yet ambitious content plan Not having resources, budget or staff Start small - let the results make the case for more $ Lack of results Expect nothing – do it for the cause of your company

31. Effective v. Sustainable v. Efficient Fine print: It takes time - no overnight success here. Effective “Are we getting noticed?” “Are we turning visitors into leads?” Sustainable “Can our efforts scale with the company?” “Can we nurture and do this long-term?” Efficient “Can we produce more content with the same resources?” “Can we empower more people in the business to contribute?”

32. Case Study: User Generated Content “Biggest Fan Contest” Goals:Generate Positive WOMReward CustomersTry Something New Results:7 videos, 3 comments, 4 FB Posts, 4 blogs65 FB shares, 34 Tweets, 1500 PVs

33. Case Study: Lessons Learned Manage Expectations & Be Surprised Track Stats – Don’t Obsess Focus on User Benefits v. Prizes Promote it via Customer Marketing Keep it Simple Reward Creativity vs. Lottery Think long-term potentialcase studies, testimonials, brand advocates Have Fun!

34. Measurement & Analytics Abstract KPIs (requires context) Inbound Mentions Web Analytics SEO Ranking Facebook Insights Related KPIs (no context needed) Customer Service (Sat %, NPS, Cost) Email List & Engagement Cost per Acquisition Customer Lifetime Value Revenue

35. Q&A Let’s Connect! @JoeManna Email: joemanna@gmail.com Blog: joemanna.com InfusionsoftMarketing Automation Software for Small Business @Infusionsoft Facebook.com/Infusionsoft Web: infusionsoft.com Blog: infusionblog.com

36. Download the Internet Marketing Guidebook Free 28-page guide Website Optimization Traffic Generation Social Media Email Marketing And more… http://bit.ly/IMGAMA

38. http://www.flickr.com/photos/europedistrict/3884707790/

39. http://www.flickr.com/photos/eklektikos/2541408630/

40. http://www.flickr.com/photos/33909700@N02/3159761620/

41. http://www.flickr.com/photos/wwarby/3297205226/

42. http://www.flickr.com/photos/data_op/2607667209

43. http://www.flickr.com/photos/mad_house_photography/4309529544/

44. http://www.flickr.com/photos/adikos/4424766192/

45. http://www.flickr.com/photos/horiavarlan/4273219051/Infusionsoft