SlideShare a Scribd company logo
1 of 52
Download to read offline
8 Ways to Use Social Media to 
Land Your Dream Job 
@bobruffolo @impactbnd
Bob Ruffolo Joe Rinaldi 
Founder & CEO 
@bobruffolo 
Creative Lead / Developer 
@brosephrinaldi 
Bob 
Ruffolo 
Founder & CEO 
IMPACT Branding & 
Design 
rruffolo@impactbnd.com 
@bobruffolo
We’re in the business of helping people 
and their organizations succeed. 
Impactbnd.com @bobruffolo
We do this by helping clients: 
• Increase brand awareness 
• Generate more leads 
• Close more sales 
• Improve customer loyalty 
We use inbound marketing to do this. 
Impactbnd.com @bobruffolo
We’re Hiring! 
Impactbnd.com/careers > Entry Level Marketing 
Impactbnd.com @bobruffolo
+ @BobRuffolo
What is a Dream Job?
8 Ways to Use Social Media to Land Your Dream Job
What are employers looking 
for with entry-level hires?
What are employers looking for? 
• Experience (Jobs, Internships and Extra Curricular) 
• Recommendations / Referrals 
• Required Traits & Skills 
• Fit with their Core Values 
• How You’re Going to Help Them
Traits / Skills We Look For 
• Written and Verbal Communication 
• Attentive: Questioning and Listening 
• Analytical 
• Creativity 
• Social-web savvy 
• Strategic 
• Tech-savvy 
• Collaborative 
• Intrinsically Motivated
8 Ways to Use Social Media to Land Your Dream Job
IMPACT’s Core Vales: 
• Passion 
• Helpfulness 
• Dependability
8 Ways to Use Social Media to Land Your Dream Job
8 Things You Can Do to Land 
Your Dream Job
Take Advantage of 
Online Academies 
1 
Impactbnd.com @bobruffolo
Take Advantage of Online 
Academies 
• Many are free 
• Advances your knowledge and skills beyond 
your university curriculum 
• Proves your passion 
• Separates you from the competition 
Impactbnd.com @bobruffolo
Relevant Online Academies 
• W3c Schools 
• Content Marketing Institute 
• Google Analytics 
• HubSpot Academy 
• Lynda.com 
• Treehouse 
• Udemy 
• MarketingProfs 
• Codecademy 
Impactbnd.com @bobruffolo
2 Get Certified 
Impactbnd.com @bobruffolo
8 Ways to Use Social Media to Land Your Dream Job
3 Start a Blog 
Impactbnd.com @bobruffolo
Start a Blog 
• Showcases your skills (creativity, written 
communication, social web-savvy, tech-savvy) 
• Proves your passion for you industry and 
interests 
• Adds more depth to your candidate profile 
– Helps the employer understand you better 
• Provides content that can be used on social 
media 
Impactbnd.com @bobruffolo
What to Blog About 
• Your interests (sports, food, fashion) 
• What you’re learning (books, conferences, 
sessions, your internships, etc.) 
• What you’re working on 
• Your portfolio (if you design / develop) 
• Pictures and Videos 
Impactbnd.com @bobruffolo
8 Ways to Use Social Media to Land Your Dream Job
4 Tweet 
Impactbnd.com @bobruffolo
Tweet 
• Great source of educational content. 
• Excellent way for your content to get found. 
• When people find it, they share it, comment on 
it, subscribe to it. 
• When you show you can get results for yourself, 
future employers gain confidence. 
• Great channel to build awesome relationships. 
Impactbnd.com @bobruffolo
5 Master LinkedIn 
Impactbnd.com @bobruffolo
Master LinkedIn 
• Employers will Google you and check your 
LinkedIn profile. 
• Make sure your profile is complete and 
impressive (Does it pass the “who cares” test?) 
• Build your connection * 
• Get recommendations * 
Those last two attract recruiters! 
Impactbnd.com @bobruffolo
Lets look at 2 examples and 
you be the judge: 
Impactbnd.com @bobruffolo
Example #1
Example #1
Example #1
Example #1
Example #2
Example #2
Example #2
Example #2
Example #2
Engage with Industry 
Influencers 
7 
Impactbnd.com @bobruffolo
Engage with Industry Influencers 
• Share / comment on their content 
• Connect with them on social (Twitter & LinkedIn) 
• Attend events where they are speaking 
• Mention, highlight, or interview them in your blog 
articles 
Impactbnd.com @bobruffolo
Where to find Industry Influencers 
• Linkedin & Twitter 
• Leaders of companies / industry where you want 
to be. 
• Authors of popular industry books, trade 
publications, and blog articles. 
• Speakers at conferences you want to attend. 
Impactbnd.com @bobruffolo
Marketing Industry Influencers 
Speakers at the Inbound Conference 
Inbound.com/inbound14/speakers (Link) 
Impactbnd.com @bobruffolo
Create a Killer 
Resume 
7 
Impactbnd.com @bobruffolo
FIRST, MY DISCLAIMER 
Impactbnd.com @bobruffolo
Create a Killer Resume 
• Separate yourself 
• Connect your resume to the job posting 
• Highlight your certifications 
• Highlight the successes of your content 
• Remember, they’re interviewing you 
– Fix your resume objective 
– “What’s in it for them” 
Impactbnd.com @bobruffolo
Create a Killer Resume 
• On all activities, connect what you’ve learned or 
done with the value that you brought. 
• Remove “proficient in Microsoft Word, Microsoft 
Excel, Microsoft PowerPoint….” 
Impactbnd.com @bobruffolo
The Job 
Interview 
8 
Impactbnd.com @bobruffolo
Getting the Job Interview 
• Stand out. 
• Use social media to connect with the right 
people. 
– Tweet at them 
– Connect on Linkedin 
– Mutual Connections 
• Send a hand written letter. 
Impactbnd.com @bobruffolo
Mastering the Job Interview 
• Research the person interviewing you 
(LinkedIn). 
• Be prepared: 
– To prove that you fit in with an organizations core 
values. 
– To tell stories. Connect every requirement on the job 
posting to a time you’ve done something relevant. 
• Remember, they’re buying you. Sell yourself. 
– If your not confident in yourself, why should they be? 
Impactbnd.com @bobruffolo
If you need advice, reach out to me: 
• Linkedin.com/in/bobruffolo 
• Twitter.com/bobruffolo
We’re Hiring! 
Impactbnd.com/careers > Entry Level Marketing 
Impactbnd.com @bobruffolo
Questions? 
Impactbnd.com @bobruffolo

More Related Content

What's hot

SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
 
Content Marketing for Small Business
Content Marketing for Small BusinessContent Marketing for Small Business
Content Marketing for Small BusinessJeffrey L. Cohen
 
Is Parkbench for you?
Is Parkbench for you?Is Parkbench for you?
Is Parkbench for you?Parkbench.com
 
Managing a Website Redesign
Managing a Website RedesignManaging a Website Redesign
Managing a Website RedesignKristy Fifelski
 
8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search Results8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search ResultsBrad Smith
 
Stukent expert session
Stukent expert sessionStukent expert session
Stukent expert sessionStukent Inc.
 
How to create quality content quickly and easily!
How to create quality content quickly and easily!How to create quality content quickly and easily!
How to create quality content quickly and easily!Chris Johnstone
 
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019 Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019 Zazzle Media
 
Netroots presentation website redesign
Netroots presentation website redesignNetroots presentation website redesign
Netroots presentation website redesignWorkplace Fairness
 
Boosting Product Discovery for Small Businesses | Turn Digi
Boosting Product Discovery for Small Businesses | Turn DigiBoosting Product Discovery for Small Businesses | Turn Digi
Boosting Product Discovery for Small Businesses | Turn DigiJoelle Irvine
 
How To Design, Create, and Implement Visuals and Images With Social Media - S...
How To Design, Create, and Implement Visuals and Images With Social Media - S...How To Design, Create, and Implement Visuals and Images With Social Media - S...
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
 
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
 
How to develop a winning SEO team: What Search Marketing can learn from Formu...
How to develop a winning SEO team: What Search Marketing can learn from Formu...How to develop a winning SEO team: What Search Marketing can learn from Formu...
How to develop a winning SEO team: What Search Marketing can learn from Formu...Varn
 
Glo Up: Visual Search Optimization for the New Online Shopper | eCommerce SEO...
Glo Up: Visual Search Optimization for the New Online Shopper | eCommerce SEO...Glo Up: Visual Search Optimization for the New Online Shopper | eCommerce SEO...
Glo Up: Visual Search Optimization for the New Online Shopper | eCommerce SEO...Joelle Irvine
 
Cut Your Advertising With Content Marketing
Cut Your Advertising With Content MarketingCut Your Advertising With Content Marketing
Cut Your Advertising With Content MarketingPaul Barron
 
8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big Bucks8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big BucksLinkedIn Talent Solutions
 
Best Of SEJ Summit: Duane Forrester on the Future of Voice Search
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchBest Of SEJ Summit: Duane Forrester on the Future of Voice Search
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchSearch Engine Journal
 
ID 2013 - Inbound Marketing Competitor Analysis
ID 2013 - Inbound Marketing Competitor AnalysisID 2013 - Inbound Marketing Competitor Analysis
ID 2013 - Inbound Marketing Competitor AnalysisJohn Doherty
 
Tips for big site SEO - Andrew Smith - SearchNorwich 9
Tips for big site SEO - Andrew Smith - SearchNorwich 9Tips for big site SEO - Andrew Smith - SearchNorwich 9
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
 

What's hot (20)

Google My Business Overview
Google My Business OverviewGoogle My Business Overview
Google My Business Overview
 
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...
 
Content Marketing for Small Business
Content Marketing for Small BusinessContent Marketing for Small Business
Content Marketing for Small Business
 
Is Parkbench for you?
Is Parkbench for you?Is Parkbench for you?
Is Parkbench for you?
 
Managing a Website Redesign
Managing a Website RedesignManaging a Website Redesign
Managing a Website Redesign
 
8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search Results8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search Results
 
Stukent expert session
Stukent expert sessionStukent expert session
Stukent expert session
 
How to create quality content quickly and easily!
How to create quality content quickly and easily!How to create quality content quickly and easily!
How to create quality content quickly and easily!
 
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019 Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019
 
Netroots presentation website redesign
Netroots presentation website redesignNetroots presentation website redesign
Netroots presentation website redesign
 
Boosting Product Discovery for Small Businesses | Turn Digi
Boosting Product Discovery for Small Businesses | Turn DigiBoosting Product Discovery for Small Businesses | Turn Digi
Boosting Product Discovery for Small Businesses | Turn Digi
 
How To Design, Create, and Implement Visuals and Images With Social Media - S...
How To Design, Create, and Implement Visuals and Images With Social Media - S...How To Design, Create, and Implement Visuals and Images With Social Media - S...
How To Design, Create, and Implement Visuals and Images With Social Media - S...
 
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
 
How to develop a winning SEO team: What Search Marketing can learn from Formu...
How to develop a winning SEO team: What Search Marketing can learn from Formu...How to develop a winning SEO team: What Search Marketing can learn from Formu...
How to develop a winning SEO team: What Search Marketing can learn from Formu...
 
Glo Up: Visual Search Optimization for the New Online Shopper | eCommerce SEO...
Glo Up: Visual Search Optimization for the New Online Shopper | eCommerce SEO...Glo Up: Visual Search Optimization for the New Online Shopper | eCommerce SEO...
Glo Up: Visual Search Optimization for the New Online Shopper | eCommerce SEO...
 
Cut Your Advertising With Content Marketing
Cut Your Advertising With Content MarketingCut Your Advertising With Content Marketing
Cut Your Advertising With Content Marketing
 
8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big Bucks8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big Bucks
 
Best Of SEJ Summit: Duane Forrester on the Future of Voice Search
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchBest Of SEJ Summit: Duane Forrester on the Future of Voice Search
Best Of SEJ Summit: Duane Forrester on the Future of Voice Search
 
ID 2013 - Inbound Marketing Competitor Analysis
ID 2013 - Inbound Marketing Competitor AnalysisID 2013 - Inbound Marketing Competitor Analysis
ID 2013 - Inbound Marketing Competitor Analysis
 
Tips for big site SEO - Andrew Smith - SearchNorwich 9
Tips for big site SEO - Andrew Smith - SearchNorwich 9Tips for big site SEO - Andrew Smith - SearchNorwich 9
Tips for big site SEO - Andrew Smith - SearchNorwich 9
 

Viewers also liked

10 Most Common Website & Marketing Mistakes (And How to Fix Them)
10 Most Common Website & Marketing Mistakes (And How to Fix Them)10 Most Common Website & Marketing Mistakes (And How to Fix Them)
10 Most Common Website & Marketing Mistakes (And How to Fix Them)IMPACT Branding & Design LLC
 
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 YearsAgency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 YearsIMPACT Branding & Design LLC
 
Inbound Marketing: Get Started & Generate Quick Wins
Inbound Marketing: Get Started & Generate Quick WinsInbound Marketing: Get Started & Generate Quick Wins
Inbound Marketing: Get Started & Generate Quick WinsIMPACT Branding & Design LLC
 
What the 10 Greatest Children's Authors Tell You About Remarkable Content
What the 10 Greatest Children's Authors Tell You About Remarkable ContentWhat the 10 Greatest Children's Authors Tell You About Remarkable Content
What the 10 Greatest Children's Authors Tell You About Remarkable ContentIMPACT Branding & Design LLC
 
Positioning Your Agency for Higher Retainers and Growth
Positioning Your Agency for Higher Retainers and GrowthPositioning Your Agency for Higher Retainers and Growth
Positioning Your Agency for Higher Retainers and GrowthIMPACT Branding & Design LLC
 
The 50 Best Pieces of Entrepreneurial Advice You'll Ever Hear
The 50 Best Pieces of Entrepreneurial Advice You'll Ever HearThe 50 Best Pieces of Entrepreneurial Advice You'll Ever Hear
The 50 Best Pieces of Entrepreneurial Advice You'll Ever HearIMPACT Branding & Design LLC
 
The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...
The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...
The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...IMPACT Branding & Design LLC
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative GeniusIMPACT Branding & Design LLC
 
Key Elements for Lead Generation
Key Elements for Lead GenerationKey Elements for Lead Generation
Key Elements for Lead GenerationHubSpot
 
5 Presentation design trends 2017
5 Presentation design trends 20175 Presentation design trends 2017
5 Presentation design trends 2017Annova Studio
 

Viewers also liked (17)

10 Most Common Website & Marketing Mistakes (And How to Fix Them)
10 Most Common Website & Marketing Mistakes (And How to Fix Them)10 Most Common Website & Marketing Mistakes (And How to Fix Them)
10 Most Common Website & Marketing Mistakes (And How to Fix Them)
 
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 YearsAgency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
 
Build the Ultimate Inbound Website
Build the Ultimate Inbound WebsiteBuild the Ultimate Inbound Website
Build the Ultimate Inbound Website
 
Inbound Marketing: Get Started & Generate Quick Wins
Inbound Marketing: Get Started & Generate Quick WinsInbound Marketing: Get Started & Generate Quick Wins
Inbound Marketing: Get Started & Generate Quick Wins
 
What the 10 Greatest Children's Authors Tell You About Remarkable Content
What the 10 Greatest Children's Authors Tell You About Remarkable ContentWhat the 10 Greatest Children's Authors Tell You About Remarkable Content
What the 10 Greatest Children's Authors Tell You About Remarkable Content
 
INBOUND Networking Dos and Don'ts
INBOUND Networking Dos and Don'tsINBOUND Networking Dos and Don'ts
INBOUND Networking Dos and Don'ts
 
Event Marketing: The Key to Being Remembered
Event Marketing: The Key to Being RememberedEvent Marketing: The Key to Being Remembered
Event Marketing: The Key to Being Remembered
 
Positioning Your Agency for Higher Retainers and Growth
Positioning Your Agency for Higher Retainers and GrowthPositioning Your Agency for Higher Retainers and Growth
Positioning Your Agency for Higher Retainers and Growth
 
The 50 Best Pieces of Entrepreneurial Advice You'll Ever Hear
The 50 Best Pieces of Entrepreneurial Advice You'll Ever HearThe 50 Best Pieces of Entrepreneurial Advice You'll Ever Hear
The 50 Best Pieces of Entrepreneurial Advice You'll Ever Hear
 
The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...
The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...
The Digital Marketer Vs. The Traditional CEO: How to Coexist & Grow Your Busi...
 
How to Choose the Perfect Stock Photo
How to Choose the Perfect Stock PhotoHow to Choose the Perfect Stock Photo
How to Choose the Perfect Stock Photo
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
 
Key Elements for Lead Generation
Key Elements for Lead GenerationKey Elements for Lead Generation
Key Elements for Lead Generation
 
IMPACT Team
IMPACT TeamIMPACT Team
IMPACT Team
 
Brand New World
Brand New WorldBrand New World
Brand New World
 
5 Presentation design trends 2017
5 Presentation design trends 20175 Presentation design trends 2017
5 Presentation design trends 2017
 
8 Tips for an Awesome Powerpoint Presentation
8 Tips for an Awesome Powerpoint Presentation8 Tips for an Awesome Powerpoint Presentation
8 Tips for an Awesome Powerpoint Presentation
 

Similar to 8 Ways to Use Social Media to Land Your Dream Job

Building your presence on Social Media
Building your presence  on Social MediaBuilding your presence  on Social Media
Building your presence on Social MediaGreg Fry
 
Empower Your Jobsearch with a Social Resume - updated 2016
Empower Your Jobsearch with a Social Resume - updated 2016 Empower Your Jobsearch with a Social Resume - updated 2016
Empower Your Jobsearch with a Social Resume - updated 2016 Steen.digital
 
How to use Social Media to build your Career
How to use Social Media to build your Career How to use Social Media to build your Career
How to use Social Media to build your Career Deola Kayode
 
Ashton Sixth Form College: Building Your Personal Brand in a Digital Age
Ashton Sixth Form College: Building Your Personal Brand in a Digital AgeAshton Sixth Form College: Building Your Personal Brand in a Digital Age
Ashton Sixth Form College: Building Your Personal Brand in a Digital AgeBex Lewis
 
Upping your uq power with linked in v3 for sharing
Upping your uq power with linked in v3 for sharingUpping your uq power with linked in v3 for sharing
Upping your uq power with linked in v3 for sharingHeidi Pollard
 
Social Selling: Engaging Today's Buyer
Social Selling: Engaging Today's BuyerSocial Selling: Engaging Today's Buyer
Social Selling: Engaging Today's BuyerMarketo
 
Social Media Presentation At North East Expo #neexpo v2
Social Media Presentation At North East Expo  #neexpo v2Social Media Presentation At North East Expo  #neexpo v2
Social Media Presentation At North East Expo #neexpo v2Philip Search
 
LinkedIn Tips & Tricks
LinkedIn Tips & TricksLinkedIn Tips & Tricks
LinkedIn Tips & TricksBecky Berry
 
Powerful LinkedIn Strategies for Small Businesses by Maggie Barr
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrPowerful LinkedIn Strategies for Small Businesses by Maggie Barr
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
 
Properly Setting Up Your LinkedIn - Social Jack - Purdue University Northwest
Properly Setting Up Your LinkedIn - Social Jack - Purdue University NorthwestProperly Setting Up Your LinkedIn - Social Jack - Purdue University Northwest
Properly Setting Up Your LinkedIn - Social Jack - Purdue University NorthwestSocial Jack
 
Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
Imprint and the BCC Present: Social Media Makeover with Julio ViskovichImprint and the BCC Present: Social Media Makeover with Julio Viskovich
Imprint and the BCC Present: Social Media Makeover with Julio ViskovichAlexandra Lam
 
Eurostaff | Your Online Profile
Eurostaff | Your Online ProfileEurostaff | Your Online Profile
Eurostaff | Your Online ProfileStaffgroup
 
40+ Ways to Land the Right Internship
40+  Ways to Land the Right Internship40+  Ways to Land the Right Internship
40+ Ways to Land the Right InternshipLooksharp
 
40+ Ways to Land An Internship
40+ Ways to Land An Internship40+ Ways to Land An Internship
40+ Ways to Land An InternshipLooksharp
 
Earthstaff | Your Online Profile
Earthstaff | Your Online ProfileEarthstaff | Your Online Profile
Earthstaff | Your Online ProfileStaffgroup
 

Similar to 8 Ways to Use Social Media to Land Your Dream Job (20)

Building your presence on Social Media
Building your presence  on Social MediaBuilding your presence  on Social Media
Building your presence on Social Media
 
Empower Your Jobsearch with a Social Resume - updated 2016
Empower Your Jobsearch with a Social Resume - updated 2016 Empower Your Jobsearch with a Social Resume - updated 2016
Empower Your Jobsearch with a Social Resume - updated 2016
 
How to use Social Media to build your Career
How to use Social Media to build your Career How to use Social Media to build your Career
How to use Social Media to build your Career
 
Ashton Sixth Form College: Building Your Personal Brand in a Digital Age
Ashton Sixth Form College: Building Your Personal Brand in a Digital AgeAshton Sixth Form College: Building Your Personal Brand in a Digital Age
Ashton Sixth Form College: Building Your Personal Brand in a Digital Age
 
Upping your uq power with linked in v3 for sharing
Upping your uq power with linked in v3 for sharingUpping your uq power with linked in v3 for sharing
Upping your uq power with linked in v3 for sharing
 
Social Selling: Engaging Today's Buyer
Social Selling: Engaging Today's BuyerSocial Selling: Engaging Today's Buyer
Social Selling: Engaging Today's Buyer
 
Social Media Presentation At North East Expo #neexpo v2
Social Media Presentation At North East Expo  #neexpo v2Social Media Presentation At North East Expo  #neexpo v2
Social Media Presentation At North East Expo #neexpo v2
 
Personal branding & job hunting tips
Personal branding & job hunting tipsPersonal branding & job hunting tips
Personal branding & job hunting tips
 
LinkedIn Tips & Tricks
LinkedIn Tips & TricksLinkedIn Tips & Tricks
LinkedIn Tips & Tricks
 
Powerful LinkedIn Strategies for Small Businesses by Maggie Barr
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrPowerful LinkedIn Strategies for Small Businesses by Maggie Barr
Powerful LinkedIn Strategies for Small Businesses by Maggie Barr
 
Properly Setting Up Your LinkedIn - Social Jack - Purdue University Northwest
Properly Setting Up Your LinkedIn - Social Jack - Purdue University NorthwestProperly Setting Up Your LinkedIn - Social Jack - Purdue University Northwest
Properly Setting Up Your LinkedIn - Social Jack - Purdue University Northwest
 
5 killer social media tips
5 killer social media tips5 killer social media tips
5 killer social media tips
 
SMU Starting a Business
SMU Starting a Business SMU Starting a Business
SMU Starting a Business
 
Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
Imprint and the BCC Present: Social Media Makeover with Julio ViskovichImprint and the BCC Present: Social Media Makeover with Julio Viskovich
Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
 
Branding Yourself
Branding YourselfBranding Yourself
Branding Yourself
 
Building Your Brand and Finding That First Job
Building Your Brand and Finding That First JobBuilding Your Brand and Finding That First Job
Building Your Brand and Finding That First Job
 
Eurostaff | Your Online Profile
Eurostaff | Your Online ProfileEurostaff | Your Online Profile
Eurostaff | Your Online Profile
 
40+ Ways to Land the Right Internship
40+  Ways to Land the Right Internship40+  Ways to Land the Right Internship
40+ Ways to Land the Right Internship
 
40+ Ways to Land An Internship
40+ Ways to Land An Internship40+ Ways to Land An Internship
40+ Ways to Land An Internship
 
Earthstaff | Your Online Profile
Earthstaff | Your Online ProfileEarthstaff | Your Online Profile
Earthstaff | Your Online Profile
 

Recently uploaded

Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfaudhinafh1
 
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsMd Shaifullar Rabbi
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFJulia Kaye
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdfEducationView
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?StrengthsTheatre
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxAnuragBhakuni4
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfKen Fuller
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FaHaD .H. NooR
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxsheenam bansal
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfoliomoaaz el-shayeb
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Md Shaifullar Rabbi
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfVISHNURAJSSNSCEAD
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................calvinjamesmappala
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsJulia Kaye
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxJagrutiSononee
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP InternationalManu Mitra
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashonHolloway
 

Recently uploaded (17)

Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdf
 
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptx
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfolio
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdf
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffs
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - Priv
 

8 Ways to Use Social Media to Land Your Dream Job

  • 1. 8 Ways to Use Social Media to Land Your Dream Job @bobruffolo @impactbnd
  • 2. Bob Ruffolo Joe Rinaldi Founder & CEO @bobruffolo Creative Lead / Developer @brosephrinaldi Bob Ruffolo Founder & CEO IMPACT Branding & Design rruffolo@impactbnd.com @bobruffolo
  • 3. We’re in the business of helping people and their organizations succeed. Impactbnd.com @bobruffolo
  • 4. We do this by helping clients: • Increase brand awareness • Generate more leads • Close more sales • Improve customer loyalty We use inbound marketing to do this. Impactbnd.com @bobruffolo
  • 5. We’re Hiring! Impactbnd.com/careers > Entry Level Marketing Impactbnd.com @bobruffolo
  • 7. What is a Dream Job?
  • 9. What are employers looking for with entry-level hires?
  • 10. What are employers looking for? • Experience (Jobs, Internships and Extra Curricular) • Recommendations / Referrals • Required Traits & Skills • Fit with their Core Values • How You’re Going to Help Them
  • 11. Traits / Skills We Look For • Written and Verbal Communication • Attentive: Questioning and Listening • Analytical • Creativity • Social-web savvy • Strategic • Tech-savvy • Collaborative • Intrinsically Motivated
  • 13. IMPACT’s Core Vales: • Passion • Helpfulness • Dependability
  • 15. 8 Things You Can Do to Land Your Dream Job
  • 16. Take Advantage of Online Academies 1 Impactbnd.com @bobruffolo
  • 17. Take Advantage of Online Academies • Many are free • Advances your knowledge and skills beyond your university curriculum • Proves your passion • Separates you from the competition Impactbnd.com @bobruffolo
  • 18. Relevant Online Academies • W3c Schools • Content Marketing Institute • Google Analytics • HubSpot Academy • Lynda.com • Treehouse • Udemy • MarketingProfs • Codecademy Impactbnd.com @bobruffolo
  • 19. 2 Get Certified Impactbnd.com @bobruffolo
  • 21. 3 Start a Blog Impactbnd.com @bobruffolo
  • 22. Start a Blog • Showcases your skills (creativity, written communication, social web-savvy, tech-savvy) • Proves your passion for you industry and interests • Adds more depth to your candidate profile – Helps the employer understand you better • Provides content that can be used on social media Impactbnd.com @bobruffolo
  • 23. What to Blog About • Your interests (sports, food, fashion) • What you’re learning (books, conferences, sessions, your internships, etc.) • What you’re working on • Your portfolio (if you design / develop) • Pictures and Videos Impactbnd.com @bobruffolo
  • 25. 4 Tweet Impactbnd.com @bobruffolo
  • 26. Tweet • Great source of educational content. • Excellent way for your content to get found. • When people find it, they share it, comment on it, subscribe to it. • When you show you can get results for yourself, future employers gain confidence. • Great channel to build awesome relationships. Impactbnd.com @bobruffolo
  • 27. 5 Master LinkedIn Impactbnd.com @bobruffolo
  • 28. Master LinkedIn • Employers will Google you and check your LinkedIn profile. • Make sure your profile is complete and impressive (Does it pass the “who cares” test?) • Build your connection * • Get recommendations * Those last two attract recruiters! Impactbnd.com @bobruffolo
  • 29. Lets look at 2 examples and you be the judge: Impactbnd.com @bobruffolo
  • 39. Engage with Industry Influencers 7 Impactbnd.com @bobruffolo
  • 40. Engage with Industry Influencers • Share / comment on their content • Connect with them on social (Twitter & LinkedIn) • Attend events where they are speaking • Mention, highlight, or interview them in your blog articles Impactbnd.com @bobruffolo
  • 41. Where to find Industry Influencers • Linkedin & Twitter • Leaders of companies / industry where you want to be. • Authors of popular industry books, trade publications, and blog articles. • Speakers at conferences you want to attend. Impactbnd.com @bobruffolo
  • 42. Marketing Industry Influencers Speakers at the Inbound Conference Inbound.com/inbound14/speakers (Link) Impactbnd.com @bobruffolo
  • 43. Create a Killer Resume 7 Impactbnd.com @bobruffolo
  • 44. FIRST, MY DISCLAIMER Impactbnd.com @bobruffolo
  • 45. Create a Killer Resume • Separate yourself • Connect your resume to the job posting • Highlight your certifications • Highlight the successes of your content • Remember, they’re interviewing you – Fix your resume objective – “What’s in it for them” Impactbnd.com @bobruffolo
  • 46. Create a Killer Resume • On all activities, connect what you’ve learned or done with the value that you brought. • Remove “proficient in Microsoft Word, Microsoft Excel, Microsoft PowerPoint….” Impactbnd.com @bobruffolo
  • 47. The Job Interview 8 Impactbnd.com @bobruffolo
  • 48. Getting the Job Interview • Stand out. • Use social media to connect with the right people. – Tweet at them – Connect on Linkedin – Mutual Connections • Send a hand written letter. Impactbnd.com @bobruffolo
  • 49. Mastering the Job Interview • Research the person interviewing you (LinkedIn). • Be prepared: – To prove that you fit in with an organizations core values. – To tell stories. Connect every requirement on the job posting to a time you’ve done something relevant. • Remember, they’re buying you. Sell yourself. – If your not confident in yourself, why should they be? Impactbnd.com @bobruffolo
  • 50. If you need advice, reach out to me: • Linkedin.com/in/bobruffolo • Twitter.com/bobruffolo
  • 51. We’re Hiring! Impactbnd.com/careers > Entry Level Marketing Impactbnd.com @bobruffolo