Considering a career in social media, digital marketing, graphic design, or web development? Bob Ruffolo, founder and CEO of IMPACT Branding & Design will show you 8 surefire ways to land your dream job. Bob will show you free ways to advance your skills, showcase your capabilities, make yourself desirable, and separate yourself from competition. Presentation given to CCSU Business Students on 11/20/14.
1. 8 Ways to Use Social Media to
Land Your Dream Job
@bobruffolo @impactbnd
2. Bob Ruffolo Joe Rinaldi
Founder & CEO
@bobruffolo
Creative Lead / Developer
@brosephrinaldi
Bob
Ruffolo
Founder & CEO
IMPACT Branding &
Design
rruffolo@impactbnd.com
@bobruffolo
3. We’re in the business of helping people
and their organizations succeed.
Impactbnd.com @bobruffolo
4. We do this by helping clients:
• Increase brand awareness
• Generate more leads
• Close more sales
• Improve customer loyalty
We use inbound marketing to do this.
Impactbnd.com @bobruffolo
10. What are employers looking for?
• Experience (Jobs, Internships and Extra Curricular)
• Recommendations / Referrals
• Required Traits & Skills
• Fit with their Core Values
• How You’re Going to Help Them
11. Traits / Skills We Look For
• Written and Verbal Communication
• Attentive: Questioning and Listening
• Analytical
• Creativity
• Social-web savvy
• Strategic
• Tech-savvy
• Collaborative
• Intrinsically Motivated
17. Take Advantage of Online
Academies
• Many are free
• Advances your knowledge and skills beyond
your university curriculum
• Proves your passion
• Separates you from the competition
Impactbnd.com @bobruffolo
18. Relevant Online Academies
• W3c Schools
• Content Marketing Institute
• Google Analytics
• HubSpot Academy
• Lynda.com
• Treehouse
• Udemy
• MarketingProfs
• Codecademy
Impactbnd.com @bobruffolo
22. Start a Blog
• Showcases your skills (creativity, written
communication, social web-savvy, tech-savvy)
• Proves your passion for you industry and
interests
• Adds more depth to your candidate profile
– Helps the employer understand you better
• Provides content that can be used on social
media
Impactbnd.com @bobruffolo
23. What to Blog About
• Your interests (sports, food, fashion)
• What you’re learning (books, conferences,
sessions, your internships, etc.)
• What you’re working on
• Your portfolio (if you design / develop)
• Pictures and Videos
Impactbnd.com @bobruffolo
26. Tweet
• Great source of educational content.
• Excellent way for your content to get found.
• When people find it, they share it, comment on
it, subscribe to it.
• When you show you can get results for yourself,
future employers gain confidence.
• Great channel to build awesome relationships.
Impactbnd.com @bobruffolo
28. Master LinkedIn
• Employers will Google you and check your
LinkedIn profile.
• Make sure your profile is complete and
impressive (Does it pass the “who cares” test?)
• Build your connection *
• Get recommendations *
Those last two attract recruiters!
Impactbnd.com @bobruffolo
29. Lets look at 2 examples and
you be the judge:
Impactbnd.com @bobruffolo
40. Engage with Industry Influencers
• Share / comment on their content
• Connect with them on social (Twitter & LinkedIn)
• Attend events where they are speaking
• Mention, highlight, or interview them in your blog
articles
Impactbnd.com @bobruffolo
41. Where to find Industry Influencers
• Linkedin & Twitter
• Leaders of companies / industry where you want
to be.
• Authors of popular industry books, trade
publications, and blog articles.
• Speakers at conferences you want to attend.
Impactbnd.com @bobruffolo
42. Marketing Industry Influencers
Speakers at the Inbound Conference
Inbound.com/inbound14/speakers (Link)
Impactbnd.com @bobruffolo
45. Create a Killer Resume
• Separate yourself
• Connect your resume to the job posting
• Highlight your certifications
• Highlight the successes of your content
• Remember, they’re interviewing you
– Fix your resume objective
– “What’s in it for them”
Impactbnd.com @bobruffolo
46. Create a Killer Resume
• On all activities, connect what you’ve learned or
done with the value that you brought.
• Remove “proficient in Microsoft Word, Microsoft
Excel, Microsoft PowerPoint….”
Impactbnd.com @bobruffolo
48. Getting the Job Interview
• Stand out.
• Use social media to connect with the right
people.
– Tweet at them
– Connect on Linkedin
– Mutual Connections
• Send a hand written letter.
Impactbnd.com @bobruffolo
49. Mastering the Job Interview
• Research the person interviewing you
(LinkedIn).
• Be prepared:
– To prove that you fit in with an organizations core
values.
– To tell stories. Connect every requirement on the job
posting to a time you’ve done something relevant.
• Remember, they’re buying you. Sell yourself.
– If your not confident in yourself, why should they be?
Impactbnd.com @bobruffolo
50. If you need advice, reach out to me:
• Linkedin.com/in/bobruffolo
• Twitter.com/bobruffolo