42. the very nature of the digital space is the ability for brands to speak with – not to, but with -- the micro communities and individuals themselves.
43. in the digital world, marketing will be about finding them, excites them, engages them, empowers them and builds relationship with them.
44. because information is core of digital, digital marketing will soon enough fill the vacuum. That's Agency 2.0.
45. new media sparks social and aesthetic experimentation, as a result an ever-expanding menu of cultural choices , from devices to storages.
46. ..these emerging technologies have lowered the barriers to entry into the cultural marketplace , now everyone can participate much like everyone can be a merchant with eBay.
47. the cultural marketplace is now opened for anyone and anywhere in the world as long you have a computer and a connection.
48.
49. this grand utopian movement of our contemporary age first headquartered in Silicon Valley, and is now around the world ,
50. there are people all over the world joining this march seeing the great seduction is actually a fusion of two historical movements:
51.
52. the counter-cultural utopianism of the '60s and the t echno-economic utopianism of the '90s. This seduction is known to the world as the Web 2.0.
53. the rapid diversification of cultural production inspires a diversity of aesthetic responses,
58. the relentless commodification of all areas of social life is opening plenty of opportunities for brands.
59. these emerging media and technologies have lowered or removed many barriers to entry into the cultural marketplace…..
60.
61. … .now everyone can easily participate much like everyone can be a merchant with eBay.
62. the cultural marketplace is now opened for anyone and anywhere in the world as long you have a computer and a connection.
63.
64. the mass media era actually pushed amateur cultural production underground, in the form sub-cultures niche publications
65. the web has brought this layer of amateur production back to the surface, amateurs can share what they created with each other
66. … .this ability to share media has helped to motivate media production, resulting in a massive explosion of grassroots movement
67. … .from individual or collective expression to taste-making and activism.
68. ..the "big media"--the Hollywood studios, the big record labels s--now represent the enemies of the Media 2.0 movement?
69.
70. In Marxist terms, the traditional media had become the exploitative "bourgeoisie," and citizen media, those heroic bloggers and podcasters, were the "proletariat".
71. Thank You. Merci. Dank u wel. Muchas gracias . Danke. www.mootee.typepad.com innovation playground Aug 2007 www.ideacouture.com idea couture inc.