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10 Lessons of
Innovation
Experience from the field.




                             Idris Mootee
                             CEO Idea Couture Inc.
#1 a big part of innovation is
about selling, not just inventing
#2 innovation needs
brainstorming and
brainstorming needs rules
#3 creativity is not innovation.
innovation is built upon creative
assets
#4 there’s no “clear” path or
“clean” solution
#5 innovation occurs at the
intersection of previously
unconnected and unrelated
planes of thought
#6 innovation is like fencing.
You need to learn to fight like a
gentleman
     Innovation happens when people respect each other -- but fight
like crazy over their ideas. It’s for fencers only.
#7 innovation requires a few
grumpy people
   They are good at finding flaws and better at pulling the plug
and stopping organizations from throwing good money after bad
#8 innovation requires its own
    visual verbal language
A drawing and picture says a thousand words. A journal to put down
your thoughts visually will allow you to think about your ideas from
various angles, and create clarity of thought.
#9 prototype a lot, fail often,
and fail early
#10 money should never
come first
    “People engage in radical innovation not because they get
paid for it, but because they want to.”
                                  - Gene Meieran, Intel Fellow
thank you
               10 Lessons of Innovation
Thank you.




             innovation playground
             www.mootee.typepad.com
             www.ideacouture.com

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Lessons Of Innovation Idris Mootee

  • 1. 10 Lessons of Innovation Experience from the field. Idris Mootee CEO Idea Couture Inc.
  • 2. #1 a big part of innovation is about selling, not just inventing
  • 3. #2 innovation needs brainstorming and brainstorming needs rules
  • 4. #3 creativity is not innovation. innovation is built upon creative assets
  • 5. #4 there’s no “clear” path or “clean” solution
  • 6. #5 innovation occurs at the intersection of previously unconnected and unrelated planes of thought
  • 7. #6 innovation is like fencing. You need to learn to fight like a gentleman Innovation happens when people respect each other -- but fight like crazy over their ideas. It’s for fencers only.
  • 8. #7 innovation requires a few grumpy people They are good at finding flaws and better at pulling the plug and stopping organizations from throwing good money after bad
  • 9. #8 innovation requires its own visual verbal language A drawing and picture says a thousand words. A journal to put down your thoughts visually will allow you to think about your ideas from various angles, and create clarity of thought.
  • 10. #9 prototype a lot, fail often, and fail early
  • 11. #10 money should never come first “People engage in radical innovation not because they get paid for it, but because they want to.” - Gene Meieran, Intel Fellow
  • 12. thank you 10 Lessons of Innovation Thank you. innovation playground www.mootee.typepad.com www.ideacouture.com

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