2. Business! Design! Sciences! Humanity!
Phenomenon of Industrial Artificial World! Natural World! Human
Study! Economics! Experience!
Methods! Planning! Modeling! Controlled Analogy
Optimization! Synthesis! Experiment! Metaphor!
Scale! Analysis! Evaluation!
Values! Value ! Empathy! Objectivity! Subjectivity!
Market Power! Needs! The ‘Truth’! ‘Justice’!
3. / “No matter how difficult or unprecedented the
problem, a breakthrough to the best possible
solution can come only from a combination of
rational analysis based on the real nature of
things, and imaginative reintegration of all the
different items into a new pattern……using non-
linear brainpower.”!
- Kenichi Ohmae!
1985
6. / design thinking is not (or less) about design. It
is about new capabilities to harness collective
imagination and customer empathy to empower
companies to think, act and organize differently.
It involves rethinking about customer value,
strategic futures, sustainable differentiation and
system impact.!
Source: 2007 CEO Innovation Playbooks – Idris Mootee!
18. WHAT’S YOUR
GROWTH STORY?!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!
19. HOW DO YOU PREPARE FOR
CONTINUOUS DISRUPTIONS?!
Source: 2005 Escape Velocity Knowledge Capital Publishing Idris Mootee !
20. HOW DO YOU DEVELOP
MEANINGFUL DIFFERENTIATION?!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!
21. HOW DO YOU MAKE UP FOR
THE DEHUMANIZATION
CAUSED BY AUTOMATION?!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!
22. AND THE INCREASINGLY
DIFFICULT-TO-SATISFY
CUSTOMERS?!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!
23. HOW FAST/WELL CAN YOU
RESPONSE TO CHANGE?!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!
24. HOW DO YOU BUILD AND
SUSTAIN A CULTURE OF
INNOVATION?!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!
25. HOW DO YOU USE DESIGN
THINKING TO POWER UP
YOUR INNOVATION ENGINE?!
27. HOW DO YOU MAKE SENSE OF
THE FUTURES?!
BLIND
SPOT!
BLIND TOMORROW’S
SPOT!
MARKET!
VALUE
BLIND RE-DEFINITION! REALIGNMENT!
SPOT!
TODAY’S CORE
MARKET!
SOCIAL SERVICE
ENGAGEMENT! DESIGN!
CUSTOMER
INTERFACES!
MARKET
ADJACENCIES!
CONFIDENTIAL AND PROPIETARY 2011 Idea Couture Inc. Idea Couture LLC Idea Couture Ltd.!