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Advanced Brand Strategymaster Framework

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Idris Mootee
Idris Mootee
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PROGRAM OPEN SOURCE CONCEPTUAL Advanced Branding Strategy Masterclass FRAMEWORK Version 1.0 Brand Strategy Role and Definition Web 2.0 Consumer Power Channel Forces of Implication for Proliferation Change Marketers Media Fragmentation Hyper Competition Virtual Context Future Applying the Market scenarios knowledge context Idris Mootee www.mootee.typepad.com
what is a brand? www.mootee.typepad.com
what is a product? www.mootee.typepad.com
a product is no longer a product – it is a set of often personalized and interconnected interactions that define a total brand experience. www.mootee.typepad.com
customer experience is now the new manifestation of a brand www.mootee.typepad.com
From Branding to Bonding www.mootee.typepad.com
Brand Customer Customer Brand Promise Engagement Advocacy Equity Brand Strategy www.mootee.typepad.com
Social Networks The Expanded Brandsphere Mobile Googlism Video Location Based Service www.mootee.typepad.com
You can be part of a global community that help provide the answers……and shape the industry thinking of the future…… www.mootee.typepad.com
OPEN SOURCE Advanced Branding Strategy Masterclass Register now at www.mootee.typepad.com www.mootee.typepad.com Starting 3rd Week of August 2007

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