Running a business is tough, and having the time and readily available information for new ventures is often times not a reality. In this presentation, we are going to answer the what, why and how questions. We will define digital marketing and why digital marketing may be important for your company. We will then talk about how you can practically implement these strategies into your current marketing mix, and then talk about the cost and optimization options that are presented with social media marketing.
2. Agenda
What is Digital Marketing?
Do I Need Digital Marketing?
Benefits of Digital Marketing
How to Implement Digital Marketing
3. Digital Marketing Defined
Digital Marketing is the practice of promoting
products and services using database-driven online
distribution channels to reach consumers in a
timely, relevant, personal and cost-effective manner.
4. Digital Marketing Defined
Search Engine Optimization
Web Design
Social Media Marketing
Pay-Per-Click Advertising
Mobile Marketing
Link Building
Email Marketing
Press Releases
5. Do I Need Digital Marketing?
Yes…
If Being Found Online is Important to Your Business/Brand
If Building Brand Online is Important
If You Want to Create Buzz About Products & Services
If You Want to Generate New Leads
If You Want to Gain Exposure Amongst Target Market
6. Digital Marketing Benefits
Cost Efficient
Measurable
Broadens Advertising Scope
Creates Credibility and Brand Authority
Aids in Improving Conversion Rate
7. Digital Marketing: Social Media
Find Relevant Networks
Engage Audience
Provide Relevant Content
Automate Updates
Make Content Sharable
Monitor
Measure
Analytics
8. Digital Marketing: SEO
Title Tags
Meta Tags
Body Tags
Keyword Strategy
Optimized Content
Analytics
11. Digital Marketing: Web Design
Pulled Through Branding
Connected to Social Networks
Easily Navigable
No Broken Links or Un-Linked Pages
Value Added Content
12. Digital Marketing: Pay-Per-Advertising
Pay-Per-Click
Pay-Per-Impression
Bid on Advertising
Price Changes Frequently
Buy Advertising for Specific Keywords
13. Digital Marketing: Mobile
Make Website Mobile Friendly
Google Testing Mobile Friendly Search Notification
Smartphone Users Browse Internet Often from Phone
15. “Don’t have time? Sleep an hour less… It’s that
simple. You own a business. Get it done.”
- Gary Vaynerchuk
16. iMi Associates: What We Do
Organic Search Engine Optimization
Web Design
Social Media Marketing
Link Building
Pay-Per-Click Management
Corporate Blog Consulting
SEO Consulting
Press Releases
17. Free Competitive Intelligence Report
Name
Company
Company URL
List of Keywords
List of Competitors
Phone Number
Email: mdoherty@imiassociates.com