Digital Marketing Fundamentals Training .
Training held on 31 May and covered :
> Marketing & Digital Marketing definition
> Marketing vs Advertising vs PR
> Digital Marketing Landscape
> Digital Marketing benefits
> Types of Digital Marketing
> Online advertising
> Google Analytic
> Social Media Marketing
> Content Marketing
> Email Marketing
> Mobile Marketing
9. Advertising vs. Marketing
• Advertising:
• The paid, public, non-personal announcement of a persuasive
message by an identified sponsor; the non-personal
presentation or promotion by a firm of its products to its
existing and potential customers.
VS
• Marketing:
• The systematic planning, implementation and control of a mix of
business activities intended to bring together buyers and sellers for
the mutually advantageous exchange or transfer of products.
• Advertising is a single component of the marketing process.
10. Advertising vs Marketing vs PR
Advertising PR Marketing
Messages
Mass Media Outlets: Specific tools: Branded Materials:
Radio Special events Brochure
TV Press conferences Website
Billboard News releases Flyers
Internet Feature stories Banners
Print Speeches Catalog
Social media Promo Products
Newsletter
Cost
Paid
Free or low cost
Paid
Expensive Range of costs
Audience
External primarily goods and services based Specialized external audiences General external audiences
'Customers'' 'Publics'' 'Target Market''
Support Supports PR Creats and manages marketing and ad messages Supports Advertising
Function
To sell good and services by promoting
brands
To manage relationships between audience and brand by
building and maintaining environments
To increase demand and interest
by building and maintaining
markets.
Control By the organization By both the organization and media outlets By the orgnization
Scope Specialized communication function Broad: deals with policy,performance,research,strategy
Targeted to special
demographics based on supply
and demand
Communication One-Way Two-Way One-Way