iMedia Brand Summit presentation. How can mobile drive multi-channel marketing?

1. THE CHATTER
*
* Jim Brooks from Velti Plc

2. What is ?
o Mobile Advertising
o Mobile Analytics
o Mobile Marketing
• Mobile Sites
• Mobile Applications
• Mobile CRM

3. “A baby is a loud noise at one end and no sense of
responsibility at the other.”
Ronald Knox

4. “I had nothing to offer anybody except
my own confusion.”
Jack Kerouac

5. “If you start
to take
Vienna, take
Vienna.”
Napoleon Bonaparte

6. Probably the most compelling mobile
service in the world (of retail)...

7. A few interesting FACTS
• Launched in 2004
• Annual uptake of 60% new users provided with a real multi channel experience
• Enabling an extra sales channel – conversion rate of 55% reservations to
collections
• Argos’ mobile channel delivered
Argos reminder notifications has added to another 15% of conversions to
reservations
• over £70 million worth of
250,000 customer initiated messages per month - total of 2.5millon messages per
month
• incremental revenue in 2009
All Argos channels sent 30 million mobile customer notifications in 2009 – which
represents 120% annual growth
• Text & Reserve interactive channel resulted in £20m worth of reservations in 2009
• 6 million members within the service – 4 million of those are OPTED IN for
Argos marketing activities

8. Everybody needs to start somewhere…