COI presentation

Social Media and Digital Engagement Imedia Summit Nick Jones, Director, Interactive Services, COI

Our Conversation today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COI: the Government’s centre of excellence in marketing and comms And about 100 more Demand side >>> Broker of capabilities and capacity >>> Supply side ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And about 85 more ,[object Object],[object Object],[object Object],[object Object],Advice and management of design, development, procurement and use of:

Defining social media ,[object Object],[object Object],[object Object]

The flip-side: digital engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s happening and wider context ,[object Object],[object Object]

Social Media in communications: RAF Campaign

Bebo – Building Britain’s Future: cross government

DFID engaging and enthusing: devolution of spokespeople

Defra engaging and conversing: consultation plus

NHS diabetes team blog: spreading the load, sharing experience

MoD Media relations: off the shelf tools at the front line

Climate change: off domain collaborative drafting (Copenhagen)

CivilSuite: internal collaboration tools for the Civil Service

Plus many others ,[object Object],[object Object],[object Object]

Wider context; the policy drivers that made it happen so far

2.0 Policy: four guiding principles formed the vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Policy needed explicit green light to let staff participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of using social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The role of policy, guidance, standards ,[object Object],[object Object],[object Object]

Policy achievement: drivers and inhibitors on the way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media strategies… ,[object Object],[object Object],[object Object],[object Object],[object Object]

… Should nest within wider digital comms strategies… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

… and contribute to digital engagement Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COI Web Standards: helping us do it really well ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object]

COI presentation

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (14)

Similar to COI presentation

Similar to COI presentation (20)

More from iMedia UK

More from iMedia UK (12)

COI presentation

Editor's Notes