Presentation by K. Oranuch Lerdsuwankij, Co-founder Thumbsup at seminar on IT Trends 2014 by IMC Institute; 20-21 November 2014

1. 14!
20
Online Trend
Social Networking & Mobile

2. Oranuch Lerdsuwankij
Co-founder
Twitter: @mimee
Email : mimee@thumbsup.in.th
Website : http://thumbsup.in.th

3. Who is thumbsup?
TV Show
Thailand Can Do
thumbsup.in.th

4. Digital Matters
Digital Matters is the event
and community for digital
marketers
• Quarterly roundup
(March, June, Sep, Dec)
• Brands & Agencies to share
Case Studies and
Trend

5. Online Marketing Course
• Fast Track
• SEO & SEM Course and Workshop
• Social Media Marketing & PR
Econsultancy

6. Oranuch Lerdsuwankij
Marketing Director
Computerlogy Co.Ltd

7. Content
• Thailand Market Situation
• Online Trend 2014

8. Thailand Market
Situation

9. Broadband Statistic
Subscribers
4.7M Users
Penetration
7.07%
Source: nbtc.co.th (Q3/2013)

10. Mobile Statistic
90.9M
Users
Mobile Users
Q3 2013
136.27%
Mobile Penetration
Q3 2013
Source: nbtc.co.th

11. Mobile Market Share
42.3%
Q2 2013
24.7%
2.5%
Source: nbtc.co.th
30.5%

12. Revenue (Voice VS. Nonvoice)
Source: nbtc.co.th

13. Reducing digital divide
Creating new Business
Opportunity
3G, 4G

14. Thailand Facebook Statistic
49%
51%
Facebook Users
(Nov 2013) : 24M Users

17. The Thumb Culture
Chat More Talk Less

20. Young children
are
'becoming
addicted'
to tablets

21. 4!
01
2

22. BYOD
(Doubling/
Tripling)
Internet
of Things
Targeted
Ads
Content Sites are
the big media
Facebook with
Message App
CX is the key
success factor

23. BYOD
(Doubling/
Tripling)
Internet
of Things
Targeted
Ads
Content Sites are
the big media
Facebook with
Message App
CX is the key
success factor

25. “The most interesting devices of 2014
won’t come in a box: they’ll be wearble,
connectable and maybe even fashionable
- Imogen Heap / Wired UK

26. “The rise of
wearables for
consumers is going
to be one of the key
g row t h a re a s i n
mobile technology
in 2014”
- Ewan Spence/Forbes

27. NeuroKnitting
http://www.knitic.com/neuro/

28. MYO
Your muscles talk, MYO listens
https://www.thalmic.com/en/myo/

29. Android becomes the
new Linux
Now gaming and the
internet of things are
in its sights
– Leander Kahney / Wired UK

30. Recommended Book
http://www.alexandra.dk/uk/services/Publications/Documents/
IoT_Comic_Book.pdf

31. BYOD
(Doubling/
Tripling)
Internet
of Things
Targeted
Ads
Content Sites are
the big media
Facebook with
Message App
CX is the key
success factor

32. BYOD
Doubling or Tripling
of the mobile workforce
Source: http://www.gartner.com/
Pic: http://business.bt.com/assets/img/content/primary_tabbed_BYOD.jpg

33. BYOD
(Doubling/
Tripling)
Internet
of Things
Targeted
Ads
Content Sites are
the big media
Facebook with
Message App
CX is the key
success factor

34. Targeted Ads

35. Real Time Bidding Ecosystem

37. Re-Targeting
Source of picture: http://www.wearedoneright.com/re-what-its-called-remarketing/

39. Source: mdgadvertising

40. TV ads that know you
intimately
Smart set-top boxes
and next gen games
consoles are bursting
with data on their
users’s preferences.
2014 will be the year
when advertisers
h a r n e s s t h i s
information
– Tej RekhiWired UK

41. BYOD
(Doubling/
Tripling)
Internet
of Things
Targeted
Ads
Content Sites are
the big media
Facebook with
Message App
CX is the key
success factor

42. Content Sites are
the big media

44. BYOD
(Doubling/
Tripling)
Internet
of Things
Targeted
Ads
Content Sites are
the big media
Facebook with
Message App
CX is the key
success factor

46. CXM : Investment in Marketing Personas
and touchpoint mapping

47. BYOD
(Doubling/
Tripling)
Internet
of Things
Targeted
Ads
Content Sites are
the big media
Facebook with
Message App
CX is the key
success factor

48. Chat and photo sharing
apps re colonising the
smartphone market to
such an extent that web
giants will soon feel the
pinch
– Saul Klein/Wired UK
Pic : http://icdn6.digitaltrends.com/image/top-messaging-apps-for-windows-phone-7-650x0.jpg

49. CONTACT INFO
Oranuch Lerdsuwankij
(Mimee)
Co-founder Thumbsup Media Co.Ltd
Marketing Director Computerlogy Co.Ltd
mimee@thumbsup.in.th
@mimee
Facebook.com/mimee
thumbsup.in.th