8. 3 MAIN TEXT TYPES
1/ MICRO TEXT
Short texts that trigger people
to click and read the whole piece of content
2/ MESO TEXT
News articles, blog posts, lists…
that tell your readers a certain story
about you or your company
3/ MACRO TEXT
Static pages on your website
that contain the services or goods
you actually want to sell
25. A KILLER TITLE…
Is not too long (10 words max)
Is clear: use the words your audience uses
• Don’t write: ‘Digitalize your professional skills’
• But write: ‘5 apps to work more efficiently at your office’
Answers the most important question in your title
• Don’t write: “Smartphones are no longer welcome at school”
• But write: “France forbids smartphones in schools”
26. A GOOD TITLE IS INDEPENDENT
AND DOES NOT NEED SUBTITLES
28. IS CLICKBAIT BAD?
Clickbait = “you constructed a title so good that a lot of people click on it”
Must read: www.brandwatch.com/blog/nathalie-nahai-psychology-behind-social-behavior
31. TITLES THAT MAKE PEOPLE CLICK
6 reasons why…
This is how you…
12 crazy ways to…
The complete guide for…
4 secrets about…
Checklist for…
What nobody tells you about…
The biggest mistake I made when…
7 tips for…
The formula for…
This is how you get rid of…
…
Read more: www.audiencebloom.com/101-title-ideas-for-your-next-blog-post
34. TURN YOUR TEXT UPSIDE DOWN
Classic text Modern text
conclusions
Lead contains most important
conclusions
lead
35. THINK MOBILE!
• 1,55 miljard gebruikers
• 5,9 miljoen gebruikers in België
• 4,5 miljoen Belgen elke dag
• 3,5 miljoen Belgen elke dag
• 45+ snelst groeiende doelgroep
42. • Use dark letters on a light background
• Use enough whitespace
• No text blocks in italic
• Always align your text to the left
• Do not underline words that are not links
• Make your carewords bold
• Do not yell: no complete sentences in capitals
TEXTS THAT SCAN EASILY
45. USING LINKS
• Don’t use too much links in one text
• Make clear what is the destination of a link
• Make deeplinks (link to the exact subpage in stead of the home page)
• Link carewords, they have to stand out of your text
• Never use ‘click here’
50. USE PHOTOS YOU ARE ALLOWED TO USE
Check this list: vlcm.be/2015/07/gratis-stockphoto-icon-en-vector-websites-de-ultieme-lijst
www.pexels.com www.unsplash.com
www.pixabay.com
Your suggestions?
66. BROWSE YOUR FAVORITE WEBSITE / BLOG:
FIND A GOOD ÁND BAD EXAMPLE
Post it here: http://bit.ly/kask0302
67. THANKS FOR LISTENING!
Send your questions to
kristof@ilikemedia.be
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