1. Introduction to DESIGN v0.3

2. 1. Introduction

3. Valentijn Destoop is a Belgium designer, born 28
November 1981.
!
- Founder and creative director of Little Miss Robot,
digital product & design consultancy studio in Ghent.
!
- Founder of Wonderland, innovation network.
!
- Public speaker on innovation, design, storytelling
and related business topics.
!
- Attended LUCA (Sint-Lucas) school of arts. He
earned a Master in multimedia, graphic design.
!
- At Vlerick Business School he attended General
Management.

4. Little Miss Robot is a digital
product design studio in
Belgium, founded in 2009 with
an ambition to work for
pioneering brands & clients.
!
We collaborate as a creative innovation partner,
providing concept & interface design, cutting-edge
development and creative direction & strategy.
!
We have done web campaigns, mobile, tablet and
TV applications, interactive installations and lots
of concept design for tomorrow's engaging
experiences. We are proud to work for brands in a
variety of fields: from media, fashion, and
architecture to retail, automotive, medical &
global healthcare.

22. 2. Why Design

23. Dieter Rams (Wiesbaden, 1950-60)

24. Good design ...
!
Is Innovative
Makes a Product Useful
Is Aesthetic
Makes A Product Understandable
Is Unobtrusive
Is Honest
Is Long-lasting
Is Thorough Down to the Last Detail
Is Environmentally Friendly
Is as Little Design

26. Price-setting
Price
Quantity
Value of Designers
!
Their work must be capable through
innovation on multiple levels of
contributing to creating new
economic value for a firm.
!
An ability to understand technological
opportunity and act upon it is
required, otherwise designers remain
visualisers of other’s ideas or
incremental improvers of existing
products.
!
They are not independent spirits, but
dependent on the view of design held
by management or the cultural
imperatives of an organization.

29. Technology
progress
Market impact
Incremantal Disruptive
Breakthrough Game Changer
Four zones of innovation

30. Design Creativity
The act of introducing
change into relatively
stable systems.
Unleashing the
potential of the mind to
conceive new ideas.

37. 3. The Creative Industry

38. AdvertisingPhotography & VideoFashion Music & performance arts
RadioTelevisionPublishing
Software, games &
digital publishing
CraftsArts & AntiqueArchitecture Products

40. B-reelIdeo Akqa
Design consultancy Production company Advertising agency
Subsidiary of WPP plc˝
Revenue $ 250 million ˝
Employees 1,200
Private˝
Revenue $ 130 million ˝
Employees 550
Private˝
Revenue $ 46 million ˝
Employees 150

41. http://www.youtube.com/watch?feature=player_detailpage&v=JaYcj-frRg0

44. Finding Talent
Finding talent?
!
www.behance.com
www.cnbe.be
www.offf.ws
www.dribbble.com
www.awwwards
...

46. 5. The design process & evaluation

47. Think Processes

48. Test
Taxonomy tested against corpus
and classification is checked with team
wireframes tested on user groups
Taxonomy finalised
Rules written
Wireframes completed
Taxonomy view, navigation scheme
taxonomy structure, classifaction
rules and controlled vocabulary
User, context and content
Concept model, business goals,
vision draft taxonomy
Personas
Web analytics
User Stories
Web surveys
Build
Design
Concept
Research
Ethnographic studies
Industry taxonomies
Competitor sites
Public Taxonomies
Dan Brown from EightShapes at IXDA

49. What is? What if? What wows? What works?
Journeymapping
ValueChain
Analysis
Mind
Mapping
Brainstorming
Concept
Development
Visualization
Assumption
Testing
Rapid
Prototyping
Customer
Co-creation
Learning
Launch
Design Thinking for Business Innovation

50. From IDEO Human Centered Design Toolkit
CreateHear Deliver
Observations
ConcreteAbstract
Stories Solutions
Themes Opportunities
Prototypes
Implementation plan

51. Methodologies

52. Storytelling
I Have A Dream by Martin Luther King

53. Personas
Rob Millard, How user personas can improve your CRO strategy

54. Clint Studio, Curupira
Storyboards

57. Wireframes
Pinterest Wireframe Generated By Mockup Tool

59. Prototypes
Pensar, Gamer Pro

60. Concept design
Hari Krishnan, iOS 7 Relax App

62. Concept maps
IHMC CmapTools, Weather

63. freemind software

64. Process Flows
Withfriendship.com

66. Content inventories
Nform.com

67. Scenarios
Team Trojans

68. Analytics
Google Analytics

69. Presentations
Chris Anderson, TED talk

70. Narrative Reports
Slam Dunks

71. Specifications
TheBlueprints.com

72. Design Patterns
Mobile UI Patterns

74. The importance of user testing

75. Differentiators

76. Concept
Tom Hussey, Novartis “Reflections”

77. Craftmanship
Joe Fenton, Solitude

78. Process
Moriogogh / Formidable, RBM Portfolio

80. Recognition
Jirka Väätäinen, Envisioning Disney Characters in “Real Life”

81. Technology
Suren Manvelyan, Your beautiful eyes

82. Content
Charles Minard (1781-1870)

83. Standards
ControlAssurance
Quality
Lynda.com

84. 6. User Experience & Storytelling

85. Technology
BusinessEmpathy
Features
and Function
Experience
Technology
Specification
Message
Channel
Interaction
Interface
Brand StrategyArtistry
Storytelling
Upgradenow.wordpress.com

86. Meaningful
Pleasurable
Convenient
Usable
Reliable
Functional
Focused on Experiences
Focused on Tasks
Stephen P. Andersons

88. The museum of me

90. historic Apollo 11 mission

92. 8. Business strategy & Design

93. Future of design: Design for
social innovation.
!
Designers looking for meaningful
and engaging work through which
they can make a significant
contribution to society, as well as
for people in other disciplines who
want to learn to harness the power
of design to create positive change
and transformation.
sva.edu

95. Future of design: Design thinking
!
Tackle complex business challenges using Business Design,
a human-centred, creative problem solving methodology.
!
We draw on the designer’s way of working and apply it to
the way we build businesses – from innovative user
experiences to creative business strategies and models.
Rotman, School of Management

96. Valentijn Destoop | Value by Design, Innovation & Storytelling
Little Miss Robot & Wonderland, +32 496 12 55 42, twitter.com/quidante