This a presentation based on Kotler Principles of Marketing and the topic is Core Marketing Concepts

1. Core Marketing
Concepts

2. To understand the marketing
function
First we need to understand the following core set of concepts
 Needs
 Wants
 Demands

3. We can distinguish five types of
needs:
 Stated needs
 Real needs
 Unstated needs
 Delight needs
 Secret needs

4. Marketing Channels
 Distribution channels: to display, sell, or deliver the physical product
or service(s) to the buyer or user.
 Service channels: include warehouses, transportation companies,
banks, and insurance companies

5. Supply Chain
 longer channel
 stretching from raw materials to components to finished products
 Company aim is to capture a higher percentage of supply chain
value

6. Competition
 includes all the actual and potential rival offerings and substitutes a
buyer might consider

7.  It thrives on people’s
willingness to share
recipes and the
satisfaction they feel if
their recipe becomes
popular with others

8. Target Markets
 identifying market segments-by examining demographic,
psychographic, and behavioural differences among buyers.

9. Value and Satisfaction
quality, service, and price (qsp)
person’s judgment of a product’s perceived
performance

10. Marketing Environment