Understanding conversion rate optimization and how it can increase revenue by 50%. Using analytics and MVT AB split testing

2. Boost your marketing By 15 %, 32 %, 68 % or more Active Page juice

3. It’s the first page your visitors arrive on after responding or clicking on your ad. What is a landing page?

6. Landing pages at the heart of ROI Click Marketing budgets drive traffic from SEO, PPC, Display, Affiliates, eMail Post-Click Dedicated bespoke landing pages for each marketing micro channel Conversion Visitors arrive deep into your website ready to convert The ad click Landing page The conversion

7. Marketing landing pages = Success or Failure? Marketing ROI + _

10. Traditional manual landing page issues Multiple technologies for testing, hosting, etc High level of coding resources High Involvement of IT department Impacts core web site code All pages are bespoke High need for creative resources Long deployment time Long correction and update cycles Difficult to manage landing page urls

11. HOK Active pages platform Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Single integrated management solution Integrated CMS to quickly build pages Template system for brand consistency Integrated A/B/n split testing Integrated reporting All in one delivery and hosted platform Quick tagging and pixel tracking

12. Mechanics of active page platform PPC Display Affiliates Email Divide marketing channels into micro traffic sources Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Landing pages Deep link into website for maximum conversion Tailor landing pages to each micro traffic source. Test and optimize pages Your website

13. Bespoke landing page per micro traffic source Each Adwords ad group gets a specific landing experience. Each landing experience has A/B/n optimization built in! Included keywords and copy into the landing page copy. Example Google PPC : 1 Ad group = 1 landing experience Ad Group Landing Experience Integrate campaign tracking all the way to final conversion. Version A Version B

16. Active page platform Vs. Manual Landing pages Benefits of using Active pages Vs. Traditional landing pages

17. Integrated landing page management system Add pages with one click Instant go-live Easy proof & preview

18. Integrating testing of landing experiences

19. Variable, volume based pricing: Based on traffic usage More traffic, smaller costs Single setup fee per page Fully managed pages include: Design, copy, graphics Build, code, deploy Analysis, testing, reporting All in 1 solution

20. Lead time & prep Basic prep and discovery: Functionality discovery URL structure and creation Tagging and metrics structure Lead time and ramp up: Design strategy Product strategy Channel strategy