Digital Marketing Conference 2013 - Moscow, Russia
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TOPIC: How to the mobile has changed user's behaviour and the top 10 advices and sins when building brands strategically on the mobile world as service provider, instead of just building apps. ABOUT: This presentation I did at the Digital Marketing Conference 2013 #dmc2013 at Moscow, Russia, with some other major names of the digital scene like Andre Matarazzo (co-founder of grïngo.nu), Mark Read (CEO WPP), Tor Myhren (Worldwide Chief Creative Officer of Grey Group), Brian Wong (founder and CEO of KIIP), David Mikula (Creative Director of Digital Kitchen) among others. TARGET: Since the audience was a mix of clients, agencies and freelancers with a big range of different knowledge, I tried to be as didactical as I could, without being so superficial. Well, hope you all like it. - Love, Igor Saraiva
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Digital Marketing Conference 2013 - Moscow, Russia
- 1. Brands as Service Providers on Mobile #IgorSaraiva #IgorSaraiva Developed by
- 4. 4 years Mechanical Engineering Graphic Design Bachelor Degree Product Design #IgorSaraiva Developed by Bachelor Degree
- 5. Design and Innovation Inside Corporate Strategy @Barcelona #IgorSaraiva Developed by
- 10. Digital Marketing Conference 2013 We’ll talk about 1 Mobile changed people’s behavior #IgorSaraiva Developed by
- 11. Digital Marketing Conference 2013 We’ll talk about 1 Mobile changed people’s behavior #IgorSaraiva Developed by 2 What should we do about it? 3 Top 10 Advices 4 5 Sins to Avoid
- 14. Smartphones Tablets Car Dashboards Wireless Home Appliances #IgorSaraiva Developed by e-Readers Glasses MP3 players GPS Drones Watches & wristbands ...
- 16. 1st 354MM China 2nd 219MM USA 3rd 94MM Japan #IgorSaraiva Developed by Sources: Informa, Morgan Stanley Research estimates
- 17. 1st 354MM China 2nd 219MM USA 3rd 94MM Japan 70MM 23% 4th in total smartphone users #IgorSaraiva Developed by Sources: Informa, Morgan Stanley Research estimates
- 18. 1st 354MM China 2nd 219MM USA 3rd 94MM Japan 30MM 12% 11th in total smartphone users 70MM 23% 4th in total smartphone users #IgorSaraiva Developed by Sources: Informa, Morgan Stanley Research estimates
- 19. 1st 354MM China 2nd 219MM USA 3rd 94MM Japan 30MM 12% 11th in total smartphone users 70MM 23% 4th in total smartphone users 1,5B global smartphone users 5B mobile phone users #IgorSaraiva Developed by Sources: Informa, Morgan Stanley Research estimates
- 20. Last year, mobile access to internet surpassed PC in China. #IgorSaraiva Developed by
- 21. Mobile search queries surpassed PC in South Korea. #IgorSaraiva Developed by
- 22. Almost 50% of Groupon’s transactions are from mobile in USA. #IgorSaraiva Developed by
- 24. iPad had an adoption 3x faster than iPhone #IgorSaraiva Developed by Source: Apple
- 25. Tablets overtaking PC’s #IgorSaraiva Developed by Source: Gartner, IDC, Enders Analysis
- 26. WearableDevices smart watches, wristbands, glasses #IgorSaraiva Developed by
- 32. GroupMessaging faster than reading e-mails #IgorSaraiva Developed by
- 33. GroupGathering Brazilian Riots against government #IgorSaraiva Developed by
- 34. EasySharing info & people easily manipulated #IgorSaraiva Developed by
- 35. TalkToEverybody Those Around Us Are Not Enough #IgorSaraiva Developed by
- 38. As a consequence, the conversation has gone to a second place. Most of the time, I talk. Sometimes, I chat. Everybody talks. Few listen. #IgorSaraiva Developed by
- 39. The like button fever. I saw you talking. I saw your picture. EverybodyInteracts #IgorSaraiva Developed by
- 48. WeGaveUpPrivacy And We Are Over Sharing #IgorSaraiva Developed by
- 62. PriceNegotiation I expect it now #IgorSaraiva Developed by
- 63. EmbeddedPayment I forgot my wallet, but will pay with my mobile #IgorSaraiva Developed by
- 76. You help me, I help you, We help others #IgorSaraiva Developed by
- 84. st 1 Let agencies get inside clients #IgorSaraiva Developed by
- 90. 2 nd Amplify the brand’s reasons to exist #IgorSaraiva Developed by
- 91. We are not a company that sells clothes to people. We are a company of people that sell clothes. #IgorSaraiva Developed by
- 92. It is not about search. It is about organizing the world’s data. #IgorSaraiva Developed by
- 93. 3 rd MakeYourBrandMissionStandOut What do you stand for? #IgorSaraiva Developed by
- 96. WhyWeAreHere? “Young people tired of the sameness” #IgorSaraiva Developed by
- 100. CookingLessonsWithIngredients Startup OR Big Supermarket Chain #IgorSaraiva Developed by
- 104. OnlineLearning Venture Capitalists OR Federal University #IgorSaraiva Developed by
- 105. CuratedPersonalHousing AirBnb OR Big Hotel Chain #IgorSaraiva Developed by
- 106. DeliveryFollowUpApps Developers OR Post Office #IgorSaraiva Developed by
- 107. OnDemandVideos Netflix OR Big TV Broadcaster #IgorSaraiva Developed by
- 108. OnDemandRadio Spotify OR Big Radio Broadcaster #IgorSaraiva Developed by
- 109. MobilePayment Square OR Credit Car Company #IgorSaraiva Developed by
- 110. FinancialOrganizer Developer OR Big Financial Company #IgorSaraiva Developed by
- 111. TaxiFinding Developer OR Taxi Cooperatives #IgorSaraiva Developed by
- 112. WaveSwellForecast Oakley OR Surfboard Company #IgorSaraiva Developed by
- 113. GroupMessaging Startups OR Phone Operators #IgorSaraiva Developed by
- 114. Why: Because We Believe We Can #IgorSaraiva Developed by
- 115. TheEntrepreneursAreComing... And they bring new services to make life easier #IgorSaraiva Developed by
- 116. “Like any company we require a profit to stay in business. But it is not the reason we are in business. The thing that has not changed from day one is the desire to make people think about the world we live in. This is, and always will be, why we are in business.” Dave Hieatt #IgorSaraiva Developed by Co-Founder of The Do lectures, Co-founder of Hiut Denim Co.
- 117. LOVE. And they also bring that too! #IgorSaraiva Developed by
- 121. “If you don't like change, you're going to like irrelevance even less.” General Eric Shinseki Retired Chief of Staff, U. S. Army. #IgorSaraiva Developed by
- 123. TOP 10 Advices When Building Mobile Apps #IgorSaraiva Developed by
- 124. Don’tDoWhatISay, DoWhatIDo TOP 10 Advices When Building Mobile Apps #IgorSaraiva Developed by
- 125. 1 #IgorSaraiva Developed by We Have a Methodology
- 126. Conceptualization Process Design thinking technology Concept people’s needs and desires #IgorSaraiva Developed by business
- 127. Conceptualization Process Design thinking technology Concept people’s needs and desires #IgorSaraiva Developed by business
- 128. Conceptualization Process Design thinking inno ation Concept #IgorSaraiva Developed by
- 129. PorQueNão? Production Process Rigorous methodology #IgorSaraiva Developed by
- 130. PorQueNão? Production Process Rigorous methodology Information Architecture #IgorSaraiva Developed by Requirement Analysis Visual Design Software Architecture Code Development Quality Assurance
- 131. PorQueNão? Production Process Rigorous methodology Information Architecture Production
- 132. PorQueNão? Production Process Rigorous methodology Requirement Analysis Production Information Architecture
- 133. PorQueNão? Production Process Rigorous methodology Visual Design Production Information Architecture Requirement Analysis
- 134. PorQueNão? Production Process Rigorous methodology Software Architecture Production Information Architecture Requirement Analysis Visual Design
- 135. PorQueNão? Production Process Rigorous methodology Code Development Production Information Architecture Requirement Analysis Visual Design Software Architecture
- 136. PorQueNão? Production Process Rigorous methodology Quality Assurance Production Information Architecture Requirement Analysis Visual Design Software Architecture Code Development
- 137. 2 #IgorSaraiva Developed by Empathy Makes Us Different
- 138. Developed by ©2013 All Rights Reserved
- 139. WePutPeopleFirst No TGI. We go and talk to people. Developed by ©2013 All Rights Reserved
- 140. 4 #IgorSaraiva Developed by We Define a Mobile Positioning in 1 sentence And 2 or 3 Keywords
- 141. "If you can't explain it simply, you don't understand it well enough." Albert Einstein #IgorSaraiva Developed by
- 142. 5 #IgorSaraiva Developed by We Differentiate Devices Smartphones are not used the same way that tablets
- 144. 6 #IgorSaraiva Developed by We Divide an App in Phases: Roadmap And we move fast, with Lean UX methodology
- 146. 7 #IgorSaraiva Developed by We Use Analytics Iterative process based on data: renovate and evolve
- 148. 8 #IgorSaraiva Developed by We Don’t Create Swiss Army Apps One good thing well done at a time
- 150. 9 #IgorSaraiva Developed by We Launch a Minimum Valuable Proposition, Not a Minimum Viable Product Mobile Users Don’t Forgive, Nor Forget
- 152. 1 0 #IgorSaraiva Developed by We Kill Our Apps Do they deserve to exist forever?
- 154. 5 Sins To Avoid Important Things We Have Learned #IgorSaraiva Developed by
- 155. 1 #IgorSaraiva Developed by Don’t Stop Only On What Clients Ask On The Brief
- 156. 2 #IgorSaraiva Developed by Don’t “Make My Logo Bigger”
- 157. 3 #IgorSaraiva Developed by Don’t Stop Investing On Launched App(s)
- 158. 4 #IgorSaraiva Developed by Never Use Banners On Mobile
- 159. 5 #IgorSaraiva Developed by “Having An App Is Not The Same of A Mobile Strategy” - Google
- 161. MobileIsJustInternet that we carry with us #IgorSaraiva Developed by