5. MVP
The minimum set of features you have to build
in order to learn from early adopters
6. Learning from early adopters
• Qualitative (from day 0)
•
•
Feedback channels
Reach out to users
• Quantitative (from day 1)
•
What should I measure?
7. Quantitative
• New user acquisition
• New user activation
•
Engagement
•
Retention
•
Revenue
(*) User resurrection
8. New User Acquisition
• Invites
• SEO
• ASO
• PPC
• Social platforms
• And many other channels...
9. ROI
• Investment / Acquisition channel
•
•
•
UI
Time
$$$
• Return / AC == # of new users
•
•
Activated users
Paying users
10. New User Activation
• Signup flow >> Signup page
• Questions
•
•
•
Signup funnel conversion
% of new users that complete the core use case
What is the core metric?