Improve Advertising ROI Using Call Tracking

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Want to get head start maximizing your advertising ROI ? Get insights into how you can boost advertising ROI up to 400%, capture 30% more leads and negotiate better advertising rates using cold, hard data. What will you learn? What lead type is most valuable to most sales organizations? How to measure response rates with a call-to-action of “call us” Examples of how to demonstrate ROI, optimize ad spend & increase lead flow

Business Technologie

VOICE-BASED
MARKETING AUTOMATION

Irv Shapiro
Founder & CEO
>Ifbyphone

Contact us: 866-791-0606 * ishapiro@ifbyphone.com * @ifbyphone

WHAT DO
THESE
SALES
HAVE IN
COMMON?
#ifbyROI

MARKETING & ADVERTISING SPEND
Large, mature, offline ad spending Online and interactive marketing

Voice Email Social
Closes the loop
for both online Web
(Search, Display) Mobile
and offline
marketing

Television
(Cable, Broadcast, Distribution)
Newspaper

Magazine
Radio
Directory

$1B Market
Outdoor

Growth
Growth
Rate
Rate
(10%) 0% 10% 20% 30%

Source: Interactive Advertising Bureau, Forrester Research, TM Capital

HOW
IMPORTANT
IS IT TO
MEASURE
PHONE CALLS?
#ifbyROI

65%
SAY
A PHONE CALL

LEAD
IS MOST VALUED
Source - BIA/Kelsey & ConStat Local Commerce Monitor Wave XIII Aug 2009

43% OF
SEARCH
CONVERSIONS
HAPPEN ON THE

TELEPHONE
http://www.adinsight.eu/media/AdInsight-Brochure-Web.pdf

HOW DO YOU
MEASURE
PHONE CALLS
AS
LEADS?
#ifbyROI

CALL
TRACKING.
TRADITIONAL
MEDIA. How Many Phone Numbers Are Required?
Local Markets 5
Unique Ads To A/B Test x2
Total Phone Number Required 10
#ifbyROI

CALL
TRACKING.
ONLINE
MEDIA. How Do You Setup Online Call Tracking?
1 Use dynamic call tracking numbers
2 <div>Paste 2 lines of code on your site</div>
3 Assign numbers to each source (e.g. PPC)
#ifbyROI

CALL
TRACKING.
DEMONSTRATE
ROI.
#ifbyROI

CALL
TRACKING.
DEMONSTRATED
ROI.
MEASURED 4x MORE LEADS VIA PHONE.

#ifbyROI

CALL
TRACKING.
INCREASED
LEADS.
3 IN 10 LEADS GENERATED VIA PHONE CALLS

#ifbyROI

CALL
TRACKING.
OPTIMIZE
AD SPEND.
#ifbyROI

CALL
TRACKING.
OPTIMIZED
AD SPEND.
MAINTAINED LEAD FLOW FOR 30% LESS.

#ifbyROI

THANK YOU.
p. 866-791-0606
w. ifbyphone.com
t. @ifbyphone

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