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© Copyright 2021 by K&L Gates LLP. All rights reserved.
Jason Putnam Gordon, K&L Gates LLP
December 30, 2021
How to Position Your Startup
for Venture Capital Funding
Idea to IPO
IMPORTANT CAVEATS
 Today’s Discussion is General Information – Not Legal
Advice
 We will be discussing rules and exceptions. Those rules,
exceptions, and exceptions to the exceptions may not be
applicable to your situation.
 You need to retain competent legal counsel to review all
facts and circumstances before weighing in with advice.
 Off-the-cuff answers to your questions are not, and
should not be taken, as legal advice.
klgates.com 2
OVERVIEW
 My Background
 Structural Considerations
 Entity Form
 Typical Financing Stages
 Documentation for Founders and Early Employees
 An Overview of SAFEs and Convertible Debt
 Overview of Valuation & Dilution—Pro Forma Cap Tables
 Overview of Venture Financings
 Common Pitfalls
 Q&A
klgates.com 3
Background
 Venture Capital and Emerging
Growth Company attorney-
practicing law since 2005.
 My office is in San Francisco,
but I work with companies
throughout the US and the
world.
 I love working with
entrepreneurs on financings, as
outside counsel, and on exits.
klgates.com 4
Jason Putnam Gordon
Partner
+1.415.882.8124
Jason.Gordon@klgates.com
Review of Audience Survey
klgates.com 5
Structural Considerations
 Typically a
Delaware C-Corp.
klgates.com 6
FOUNDER AND EARLY EMPLOYEE
DOCUMENTATION
 IP Assignments
 Vesting
 Stock Options
 Restricted Stock
 Transfer Restrictions
 Shareholder Agreements
 Restrictions in Bylaws
 Stock Purchase Agreements
klgates.com 7
FINANCING OPTIONS
 Convertible Debt/Equity
 Also known as bridge notes
 Convertible debt is the parent of convertible equity,
which can also be known as a SAFE Instruments
 Y Combinator developed the SAFE
 Venture Rounds
 Series Seed and Series A
klgates.com 8
CONVERTIBLE SECURITIES
 Convert to future equity securities at a
negotiated discount to a future qualified equity
financing
 This avoids valuing the company
 Far less expensive than a venture round like a Series
Seed or Series A round
 Downsides (At least for Convertible Notes)
 This is debt and may be required to be paid at some point
 Extra liquidation preference above all other equity, unless
otherwise handled
klgates.com 9
CONVERTIBLE SECURITIES (CONT.)
 Maturity*
 Interest Rate*
 Conversion Terms
 Amendment Terms, e.g., majority in interest
 Remaining Terms
 It’s not that common to negotiate these
 (*For Convertible Notes, not SAFEs)
klgates.com 10
CONVERSION TERMS
 Mandatory conversion at a discount of price paid
in Next Qualified Financing
 Series Seed/A needs to meet the definition of a
“Qualified Financing”
 Equity financing
 Minimum size, e.g., “$2,000,000”
 Discount has to be reasonable or later investors will
not go for it. 20-25% is typically reasonable.
 Conversion Price Cap
 Conversion upon a change of control/sale
 Optional maturity conversion
klgates.com 11
FOUNDATIONAL BASICS – VALUATION
AND DILUTION
 Pre-money valuation – the value of the company
before the next round of investment.
 Post-money valuation – the value of the
company after the round of investment.
 Fully-diluted basis – all common stock issued
and outstanding, plus all securities that can be
converted to common, plus (typically) the shares
reserved for equity compensation.
klgates.com 12
FOUNDATIONAL BASICS – VALUATION
AND DILUTION
 Very Simple Example (not factoring in the option pool or
any other equity)
 Pre-money $10,000,000
 10,000,000 shares split among three equal founders
 Founder A = 3,333,333 shares or 33%
 Investment $3,000,000 at $1.00/share ($10,000,000 pre-
money/10,000,000 outstanding shares) (Post-money is
$13,000,000)
 Founder A = 3,333,333 of ~25% with a paper value of
$3,333,333
klgates.com 13
FOUNDATIONAL BASICS – EXAMPLE
CONTINUED
 Basic Examples with Convertible Securities
 If there had been $450,000 convertible security with 25%
discount only, holder would have received 600,000 shadow
shares. $450,000/((1-.25)*$1.00)
 This example ignores the circular math: in determining the price the new
money will pay and on which the discount will be applied, the investor will
include the shadow shares in the fully diluted basis.
 If there had been a $450,000 convertible security with
$5MM cap only, holder would have received 900,000
shares. $450,000/(5,000,000/10,000,000)
 This example also ignores that the investor will include the shadow
shares in the fully diluted basis, which will change the price per
share the investor pays.
klgates.com 14
OVERVIEW OF VENTURE FINANCINGS
 Have a credible business plan with milestones
 Run a Systematic Process
 Have more than enough capital from your earlier seed
rounds
 Connect with the right Investors
 Understand your ideal term sheet
 Prepare for through diligence
 Be prepared for cleanup
klgates.com 15
OVERVIEW OF VENTURE FINANCINGS
(CONT.)
 Understand your ideal term sheet
 How much of the company is being sold
 Dividends
 Liquidation preferences
 Voting Rights
 Protective provisions
 Optional and Mandatory Conversion
 Antidilution protection
 Vesting for founders
 Documentation
 Attorneys Fees
 No Shop and Confidentiality Provisions
 Whether investors will get a board seat
klgates.com 16
OVERVIEW OF VENTURE FINANCINGS
(CONT.)
 Diligence process
 Documentation Process
 NVCA - https://nvca.org/model-legal-documents/
 Series Seed - https://www.seriesseed.com/
 Proprietary forms
 Closing
 Post-Closing Items
klgates.com 17
COMMON PITFALLS
 Non-Compliance with Securities Laws
 Other Regulatory Issues
 Not managing cap tables
 Thinking that there are “standard” terms
 Finders
 Side Letters
 Failure to obtain proper corporate authorization
 Not forming an entity or the right entity
 Not getting vesting agreements in place
 Not filing 83(b) elections
 Not paying attention to securities laws
 Risk of employment-law issues
 Undocumented stakes in the company
 IP that resides in other entities
 Tax issues – E.g., federal, state, local
klgates.com 18
Questions/Comments
How to Position Your Startup for Venture Capital Funding

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How to Position Your Startup for Venture Capital Funding

  • 1. © Copyright 2021 by K&L Gates LLP. All rights reserved. Jason Putnam Gordon, K&L Gates LLP December 30, 2021 How to Position Your Startup for Venture Capital Funding Idea to IPO
  • 2. IMPORTANT CAVEATS  Today’s Discussion is General Information – Not Legal Advice  We will be discussing rules and exceptions. Those rules, exceptions, and exceptions to the exceptions may not be applicable to your situation.  You need to retain competent legal counsel to review all facts and circumstances before weighing in with advice.  Off-the-cuff answers to your questions are not, and should not be taken, as legal advice. klgates.com 2
  • 3. OVERVIEW  My Background  Structural Considerations  Entity Form  Typical Financing Stages  Documentation for Founders and Early Employees  An Overview of SAFEs and Convertible Debt  Overview of Valuation & Dilution—Pro Forma Cap Tables  Overview of Venture Financings  Common Pitfalls  Q&A klgates.com 3
  • 4. Background  Venture Capital and Emerging Growth Company attorney- practicing law since 2005.  My office is in San Francisco, but I work with companies throughout the US and the world.  I love working with entrepreneurs on financings, as outside counsel, and on exits. klgates.com 4 Jason Putnam Gordon Partner +1.415.882.8124 Jason.Gordon@klgates.com
  • 5. Review of Audience Survey klgates.com 5
  • 6. Structural Considerations  Typically a Delaware C-Corp. klgates.com 6
  • 7. FOUNDER AND EARLY EMPLOYEE DOCUMENTATION  IP Assignments  Vesting  Stock Options  Restricted Stock  Transfer Restrictions  Shareholder Agreements  Restrictions in Bylaws  Stock Purchase Agreements klgates.com 7
  • 8. FINANCING OPTIONS  Convertible Debt/Equity  Also known as bridge notes  Convertible debt is the parent of convertible equity, which can also be known as a SAFE Instruments  Y Combinator developed the SAFE  Venture Rounds  Series Seed and Series A klgates.com 8
  • 9. CONVERTIBLE SECURITIES  Convert to future equity securities at a negotiated discount to a future qualified equity financing  This avoids valuing the company  Far less expensive than a venture round like a Series Seed or Series A round  Downsides (At least for Convertible Notes)  This is debt and may be required to be paid at some point  Extra liquidation preference above all other equity, unless otherwise handled klgates.com 9
  • 10. CONVERTIBLE SECURITIES (CONT.)  Maturity*  Interest Rate*  Conversion Terms  Amendment Terms, e.g., majority in interest  Remaining Terms  It’s not that common to negotiate these  (*For Convertible Notes, not SAFEs) klgates.com 10
  • 11. CONVERSION TERMS  Mandatory conversion at a discount of price paid in Next Qualified Financing  Series Seed/A needs to meet the definition of a “Qualified Financing”  Equity financing  Minimum size, e.g., “$2,000,000”  Discount has to be reasonable or later investors will not go for it. 20-25% is typically reasonable.  Conversion Price Cap  Conversion upon a change of control/sale  Optional maturity conversion klgates.com 11
  • 12. FOUNDATIONAL BASICS – VALUATION AND DILUTION  Pre-money valuation – the value of the company before the next round of investment.  Post-money valuation – the value of the company after the round of investment.  Fully-diluted basis – all common stock issued and outstanding, plus all securities that can be converted to common, plus (typically) the shares reserved for equity compensation. klgates.com 12
  • 13. FOUNDATIONAL BASICS – VALUATION AND DILUTION  Very Simple Example (not factoring in the option pool or any other equity)  Pre-money $10,000,000  10,000,000 shares split among three equal founders  Founder A = 3,333,333 shares or 33%  Investment $3,000,000 at $1.00/share ($10,000,000 pre- money/10,000,000 outstanding shares) (Post-money is $13,000,000)  Founder A = 3,333,333 of ~25% with a paper value of $3,333,333 klgates.com 13
  • 14. FOUNDATIONAL BASICS – EXAMPLE CONTINUED  Basic Examples with Convertible Securities  If there had been $450,000 convertible security with 25% discount only, holder would have received 600,000 shadow shares. $450,000/((1-.25)*$1.00)  This example ignores the circular math: in determining the price the new money will pay and on which the discount will be applied, the investor will include the shadow shares in the fully diluted basis.  If there had been a $450,000 convertible security with $5MM cap only, holder would have received 900,000 shares. $450,000/(5,000,000/10,000,000)  This example also ignores that the investor will include the shadow shares in the fully diluted basis, which will change the price per share the investor pays. klgates.com 14
  • 15. OVERVIEW OF VENTURE FINANCINGS  Have a credible business plan with milestones  Run a Systematic Process  Have more than enough capital from your earlier seed rounds  Connect with the right Investors  Understand your ideal term sheet  Prepare for through diligence  Be prepared for cleanup klgates.com 15
  • 16. OVERVIEW OF VENTURE FINANCINGS (CONT.)  Understand your ideal term sheet  How much of the company is being sold  Dividends  Liquidation preferences  Voting Rights  Protective provisions  Optional and Mandatory Conversion  Antidilution protection  Vesting for founders  Documentation  Attorneys Fees  No Shop and Confidentiality Provisions  Whether investors will get a board seat klgates.com 16
  • 17. OVERVIEW OF VENTURE FINANCINGS (CONT.)  Diligence process  Documentation Process  NVCA - https://nvca.org/model-legal-documents/  Series Seed - https://www.seriesseed.com/  Proprietary forms  Closing  Post-Closing Items klgates.com 17
  • 18. COMMON PITFALLS  Non-Compliance with Securities Laws  Other Regulatory Issues  Not managing cap tables  Thinking that there are “standard” terms  Finders  Side Letters  Failure to obtain proper corporate authorization  Not forming an entity or the right entity  Not getting vesting agreements in place  Not filing 83(b) elections  Not paying attention to securities laws  Risk of employment-law issues  Undocumented stakes in the company  IP that resides in other entities  Tax issues – E.g., federal, state, local klgates.com 18