SlideShare ist ein Scribd-Unternehmen logo
1 von 98
Downloaden Sie, um offline zu lesen
Communication using Social Media AWAZ – 24 th  September 2010
Good Morning and  House Keeping
Collaboratively developed and delivered by
“ Social Media. They get all excited about gleaming technology and clever gizmos. They talk in acronyms and begin sentences with: “Did you know you can..”  The rest of us just want to get on with campaigning, fundraising or service delivery. We want to talk about the people we work with, the communities we’re in and the issues we’re passionate about. We want to find and talk to people who can help us get change, deliver  services or make a difference”.  Well, Social Media is about all that,  telling stories and having conversations, having a space to do that … it just  happens that the space is on a computer.  (From ‘How to use New Media’ - Media Trust).
What we are going to do today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/virtuatron/
Finding Out – Networking and Communications
[object Object]
What is Social Media and why is it relevant
Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers (Others – if you dare!)
New media - Web 2.0 ... . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The story so far... See 52 Facts for more!
Age Distribution by Social Network site Users: Twitter - 25-34yrs (33%) Facebook - 18-34yrs (50%) (US Pingdom Research Feb 2010)
1/3 of the country and more than 50% of internet users are on Facebook  Includes 3/4 of Londoners 3.5 billion pieces of content shared per week The most popular place for Facebook users  ....  Is Sunderland
Use of social networks and blogs now accounts for almost  23%  of time spent on the internet in the UK, which is a  159%  increase over the last 3 years. (‘Other’ is largely made up of Online Banking & Job Searches)
The internet as a friendly conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(http://podnosh.com/social-media-help/what-makes-the-web-social/)
Social networks are different to broadcast media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Why are they relevant?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Voluntary sector usage...
28 (23.9%) 35 (29.9%) 47 (40.2%) 7  (6.0%) 0  (0.0%) NAVCA Survey  117 Chief Officers - June 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Voluntary sector usage...
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Not everyone chooses to use the internet
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Not everyone can use the internet
 
Refreshment  Break
Social Media Planning Guide “ So you think you want to use Social Media”
 
The voluntary sector problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The experiment “ To develop a guide for VCOs to use to enable them to set up and implement a social media strategy, if relevant, which will help them to achieve their goals” #socialmediavco Find out about the most common social media tools Explore if and how they may be useful in helping local VCOs in Yorkshire & The Humber to achieve its goals
The steps O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise OASIS was developed by @JohnSheridan   [email_address]
[object Object],O bjectives – what do you want to achieve <Guide – Page 6 – Benefits Q1 and Q2>
[object Object],A udience – Who are they? – Where are they? <Guide – Page 7 – Is it suitable? Question 2>
The guide   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],So, Is Social Media right for your organisation?
Communication messages
What is the message? ,[object Object],[object Object],[object Object],[object Object]
What communication  types do you use? And why
How do you choose…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What communication  types is most effective? How much does it cost?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Decide what you are going to say
Addressing concerns about communication on the social web ,[object Object],[object Object],[object Object],[object Object],[object Object],(http://podnosh.com/social-media-help/what-makes-the-web-social/)
ACTION ,[object Object],[object Object],[object Object]
It’s what you do, not how you do it  Marketing – Fundraising - Productivity
[object Object],S trategy - pick a  plan  with a path that fits <Guide – Pages 8,9,10 - Steps 1 and 2> 1, Pick one goal to pursue 2, Decide who is going to be involved and how much Consider responsible use (Appendix 2)
Step 2 – Pick one goal to pursue ,[object Object],[object Object],[object Object]
Which Tools? ,[object Object],[object Object],[object Object]
Social Media Tools and Marketing Social Media Tools for Marketing Fixed term Information gathering analysing Planning Targeting Questionnaires SurveyMonkey Daily/Weekly Data management Information Central Hub Brand  Websites Daily/Weekly News Newsletters Stories/images Discussion Blogs Weekly/Monthly Instructional Engaging Emotional Personal YouTube Daily News Stories/images Campaigns Dialogue Facebook Throughout the day Relationship building Signposting Viral marketing Dialogue Twitter Frequency Marketing uses Social Media
[object Object],[object Object],[object Object],Case Study – Electroville http:// yhictchampion.wordpress.com/category/socialmediavco /   Marketing Goals
Step 2 – Pick one goal to pursue ,[object Object],[object Object],[object Object]
Which Tools? ,[object Object],[object Object],[object Object]
Social Media Tools and Fundraising Social Media Tools for Fundraising Ongoing Raising awareness Donating Online Tools - CharityChoice, JustGiving etc Fixed term Information gathering analysing Planning Polling Research SurveyMonkey Daily/Weekly Data management Information Central Hub Fundraising point Websites Daily/Weekly News Newsletters Stories/images Discussion Blogs Daily / Weekly/Monthly News Engaging Emotional Campaign stories YouTube Daily / throughout the day News/updates Stories/images Campaign Recruitment Campaign central Dialogue Facebook Throughout the day Relationship campaign building Signposting Viral campaigning Ongoing story – use of # Twitter Frequency Fundraising uses/effectiveness Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How they use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How they use it
[object Object],[object Object],[object Object],[object Object],[object Object]
Productivity/Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Which to use?
Productivity/Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter  Events AS they happen not AFTER they have happened
Twitter Idealware Survey 2010 How often do voluntary sector users of Twitter take action about a cause? People may be hearing about nonprofits and clicking through to their websites to learn more, but these people are also less likely to get involved by volunteering, taking action or donating. Just because you have lots of followers doesn’t mean they’re actually paying attention to what you’re saying. The only way to measure that is to look at how many people click on links, retweet your posts or take action.
I asked – “Why does Twitter work for you?”  In less than 7 mins I got 7 replies. Twitter keeps me connected to folks I know & helps connect me to new folks & opportunities - also a serendipity engine Great example - I asked if anyone knew where to find the list of NI7 LAs and the CLG webmaster tweeted back the answer Twitter helps me to be connected with people and new developments, and helps to make new connections too Twitter's introduced me to many other organisations with similar goals that I wouldn't have met, & sharing best practice Twitter helps me build & maintain my professional network Keeps me up to speed with others - via my phone - esp important when out of office To keep track of topics/people of interest and discover new topics and people through the first set of people and topics
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Listening
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Listening
Listening
Don’t be daunted by all the tools …  …  we will look at how to use some of them after lunch.
Lunch
Social Media tools and local support organisations
Remember the steps  O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise OASIS was developed by @JohnSheridan   [email_address]
[object Object],I mplement -  match  right social networking tool <Guide – Pages 11, 12 –  Steps 3, 4 and 5> 3, Research (See Appendix 3) 4, Decide on your approach 5, Jump in
The main Social Media Types <Guide Appendix 3> ,[object Object],[object Object],[object Object],1 2 3 4 5 6 7 Also Social Collaboration and Productivity Tools
 
Step 2 – Pick one goal to pursue ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why these Tools?
Online journals - Blogging Visit Commoncraft Video explaining Blogs
Twitter – Telford & Wrekin Visit Commoncraft Video  explaining Twitter
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why these Tools?
Social Networking - Facebook Causes Dog’s Trust Busts For Justice VAR
Video Sharing – About an LSDO Visit
Time Planning – frequency and time needed Every Day (30 mins) Once a Week (45 mins)  About Monthly (60 mins) Tweet, re-tweet, check Google Alerts, check RSS reader & reply to comments Write blog post, check analytics, monitor groups & find new people to follow  Add video to YouTube,  share a resource on-line,   create podcast & build profile
Time Planning – response expected? Print 7 days 2 weeks Type News travels Reply within Email 7 hours 2 days Twitter 7 seconds 2 minutes Facebook / Blogs 7 minutes 2 hours
Social Media in Practice – Now it’s your turn! Surgery session to help you try out any of the tools we’ve talked about Help you register your organisation for the websites you’ve seen Just to answer any more questions you have about social media
[object Object],[object Object],20 minutes to try them out  ... then move round for more Productivity Tools Doodle, Eventbrite etc. Pete Facebook Jamie Communications RSS and Twitter Paul
Image Sharing - Flickr Visit Commoncraft Video  explaining Image Sharing
How T3SC use Audio Podcasts Visit ‘ Audacity’ – free software for recording and converting to MP3 to load to the web  http:// audacity.sourceforge.net / Commoncraft Video  explaining Podcasting
Listening to the web – Tumblr mix Visit LIO Feeds Tumbler Visit Watfordgap Tumblr
Talking to the web – News Output Visit
Sustaining the conversation and any questions Pete Read
[object Object]
[object Object],[object Object],S ustain – engage, converse, measure, adjust <Guide – Pages 13, 14 –  Steps 6 and 7> 6, Measure your success 7, Develop
Summary O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise OASIS was developed by @JohnSheridan   [email_address]
[object Object],[object Object],[object Object],What social media will do
[object Object],[object Object],[object Object],What social media will do
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media - In conclusion
Social media - reflections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking - navcaboodle Niche networks that you can create yourself. Youth Work Online navcaboodle
Social Networking .. i-volunteer Niche network for volunteers i-volunteer
A growing network of  informal sessions to continue the journey in a very relaxed style Social Media Surgeries
Thank You – Our Email & Twitter contacts are:  Paul Webster paul.webster @ navca.org.uk @watfordgap Jamie Thomas jamie @ redfoundation.org @redtweeters Simon Duncan simonduncan @ electroville.org.uk @yh_ict_champion Pete Read pete @ illuminateict.org.uk @iictpete  Please complete feedback sheet and take USB stick
Thank You

Weitere ähnliche Inhalte

Was ist angesagt?

Social Media For Organisations Workshop
Social Media For Organisations WorkshopSocial Media For Organisations Workshop
Social Media For Organisations WorkshopLasa UK
 
Minor_Project Report on Effects of social media on youth towards entrepreneur...
Minor_Project Report on Effects of social media on youth towards entrepreneur...Minor_Project Report on Effects of social media on youth towards entrepreneur...
Minor_Project Report on Effects of social media on youth towards entrepreneur...Vaibhav Nanda
 
Lasa cyp social media
Lasa cyp social mediaLasa cyp social media
Lasa cyp social mediaMiles Maier
 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media IntroductionLasa UK
 
How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsTracy Imm
 
Social media-in-the-workplace
Social media-in-the-workplaceSocial media-in-the-workplace
Social media-in-the-workplaceVirginia Bautista
 
The Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldThe Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
 
Four Technology Trends to Watch
Four Technology Trends to WatchFour Technology Trends to Watch
Four Technology Trends to WatchASAE
 
What the *Tweet* is Social Media Event Handout
What the *Tweet* is Social Media Event HandoutWhat the *Tweet* is Social Media Event Handout
What the *Tweet* is Social Media Event HandoutSocial Media Rockstar
 
impact of social networking sites on business
impact of social networking sites on businessimpact of social networking sites on business
impact of social networking sites on businessnitish_singh
 
Are Social Networks more persuasive than traditional Word-of-Mouth
Are Social Networks more persuasive than traditional Word-of-MouthAre Social Networks more persuasive than traditional Word-of-Mouth
Are Social Networks more persuasive than traditional Word-of-MouthSimranDas4
 
Are Social Networking more persuasive than Traditional Word of Mouth
Are Social Networking more persuasive than Traditional Word of MouthAre Social Networking more persuasive than Traditional Word of Mouth
Are Social Networking more persuasive than Traditional Word of MouthKUMAR GAURAV
 
Using Social Media For Fundraising
Using Social Media For FundraisingUsing Social Media For Fundraising
Using Social Media For FundraisingLasa UK
 
SSB BART Group Accessible Social Media Presentation
SSB BART Group Accessible Social Media PresentationSSB BART Group Accessible Social Media Presentation
SSB BART Group Accessible Social Media PresentationEduardo Meza-Etienne
 
Digital marketing to the rural sector 2
Digital marketing to the rural sector 2Digital marketing to the rural sector 2
Digital marketing to the rural sector 2Brent Williams
 
Community Foundation of Monterey
Community Foundation of MontereyCommunity Foundation of Monterey
Community Foundation of MontereyBeth Kanter
 
Social Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationSocial Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationPatrick Powers
 
Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Robin Low
 

Was ist angesagt? (20)

Social Media For Organisations Workshop
Social Media For Organisations WorkshopSocial Media For Organisations Workshop
Social Media For Organisations Workshop
 
Minor_Project Report on Effects of social media on youth towards entrepreneur...
Minor_Project Report on Effects of social media on youth towards entrepreneur...Minor_Project Report on Effects of social media on youth towards entrepreneur...
Minor_Project Report on Effects of social media on youth towards entrepreneur...
 
Lasa cyp social media
Lasa cyp social mediaLasa cyp social media
Lasa cyp social media
 
Social media
Social mediaSocial media
Social media
 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
 
How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relations
 
Social media-in-the-workplace
Social media-in-the-workplaceSocial media-in-the-workplace
Social media-in-the-workplace
 
The Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing WorldThe Impact of Social Media on Public Relations in a Changing World
The Impact of Social Media on Public Relations in a Changing World
 
Four Technology Trends to Watch
Four Technology Trends to WatchFour Technology Trends to Watch
Four Technology Trends to Watch
 
What the *Tweet* is Social Media Event Handout
What the *Tweet* is Social Media Event HandoutWhat the *Tweet* is Social Media Event Handout
What the *Tweet* is Social Media Event Handout
 
impact of social networking sites on business
impact of social networking sites on businessimpact of social networking sites on business
impact of social networking sites on business
 
Are Social Networks more persuasive than traditional Word-of-Mouth
Are Social Networks more persuasive than traditional Word-of-MouthAre Social Networks more persuasive than traditional Word-of-Mouth
Are Social Networks more persuasive than traditional Word-of-Mouth
 
Are Social Networking more persuasive than Traditional Word of Mouth
Are Social Networking more persuasive than Traditional Word of MouthAre Social Networking more persuasive than Traditional Word of Mouth
Are Social Networking more persuasive than Traditional Word of Mouth
 
Using Social Media For Fundraising
Using Social Media For FundraisingUsing Social Media For Fundraising
Using Social Media For Fundraising
 
SSB BART Group Accessible Social Media Presentation
SSB BART Group Accessible Social Media PresentationSSB BART Group Accessible Social Media Presentation
SSB BART Group Accessible Social Media Presentation
 
Digital marketing to the rural sector 2
Digital marketing to the rural sector 2Digital marketing to the rural sector 2
Digital marketing to the rural sector 2
 
Community Foundation of Monterey
Community Foundation of MontereyCommunity Foundation of Monterey
Community Foundation of Monterey
 
Social media (ePR) unit outline
Social media (ePR) unit outlineSocial media (ePR) unit outline
Social media (ePR) unit outline
 
Social Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationSocial Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher Education
 
Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Social Media Introduction Oct 2010
Social Media Introduction Oct 2010
 

Andere mochten auch

Prototyping is an attitude
Prototyping is an attitudePrototyping is an attitude
Prototyping is an attitudeWith Company
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)Heinz Marketing Inc
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanPost Planner
 
Learn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionLearn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionIn a Rocket
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting PersonalKirsty Hulse
 

Andere mochten auch (7)

Stay Up To Date on the Latest Happenings in the Boardroom: Recommended Summer...
Stay Up To Date on the Latest Happenings in the Boardroom: Recommended Summer...Stay Up To Date on the Latest Happenings in the Boardroom: Recommended Summer...
Stay Up To Date on the Latest Happenings in the Boardroom: Recommended Summer...
 
Prototyping is an attitude
Prototyping is an attitudePrototyping is an attitude
Prototyping is an attitude
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media Plan
 
Learn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionLearn BEM: CSS Naming Convention
Learn BEM: CSS Naming Convention
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
 

Ähnlich wie Sm comms slides awaz

Social Media & Communications Workshop
Social Media & Communications WorkshopSocial Media & Communications Workshop
Social Media & Communications WorkshopLasa UK
 
Social Media For Devon VSF
Social Media For Devon VSFSocial Media For Devon VSF
Social Media For Devon VSFJulie Hawker
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingLasa UK
 
Practical Social Media - VODA
Practical Social Media - VODAPractical Social Media - VODA
Practical Social Media - VODALasa UK
 
Social media as communication tool draft
Social media as communication tool  draftSocial media as communication tool  draft
Social media as communication tool draftMamoun Matar
 
Social Media Workshop - Thornbury
Social Media Workshop - ThornburySocial Media Workshop - Thornbury
Social Media Workshop - ThornburyLasa UK
 
Doncaster CVS Social Media Introduction
Doncaster CVS Social Media IntroductionDoncaster CVS Social Media Introduction
Doncaster CVS Social Media IntroductionLasa UK
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for OrganisationsLasa UK
 
Understanding and capitalizing on the social media revolution
Understanding and capitalizing on the social media revolutionUnderstanding and capitalizing on the social media revolution
Understanding and capitalizing on the social media revolutionMamoun Matar
 
Social Media for Fundrasing
Social Media for FundrasingSocial Media for Fundrasing
Social Media for FundrasingLasa UK
 
Social media to recruit and support volunteers
Social media to recruit and support volunteersSocial media to recruit and support volunteers
Social media to recruit and support volunteersHelen Goss
 
100617 Funders and social media
100617 Funders and social media100617 Funders and social media
100617 Funders and social mediaMark Walker
 
Success in Social Media - Bath Event Nov09
Success in Social Media - Bath Event Nov09Success in Social Media - Bath Event Nov09
Success in Social Media - Bath Event Nov09Julie Hawker
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4NEA
 
Social Media - Goldmine or Landmine
Social Media - Goldmine or LandmineSocial Media - Goldmine or Landmine
Social Media - Goldmine or LandmineSteve Lowisz
 
Social media for Lively leaders
Social media for Lively leadersSocial media for Lively leaders
Social media for Lively leadersJulie Hawker
 
Scrutiny and social media
Scrutiny and social mediaScrutiny and social media
Scrutiny and social mediaDave Mckenna
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for BeginnersHolly Ross
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social ChangeTom Dawkins
 

Ähnlich wie Sm comms slides awaz (20)

Social Media & Communications Workshop
Social Media & Communications WorkshopSocial Media & Communications Workshop
Social Media & Communications Workshop
 
Social Media For Devon VSF
Social Media For Devon VSFSocial Media For Devon VSF
Social Media For Devon VSF
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Practical Social Media - VODA
Practical Social Media - VODAPractical Social Media - VODA
Practical Social Media - VODA
 
Social media as communication tool draft
Social media as communication tool  draftSocial media as communication tool  draft
Social media as communication tool draft
 
Social Media Workshop - Thornbury
Social Media Workshop - ThornburySocial Media Workshop - Thornbury
Social Media Workshop - Thornbury
 
Doncaster CVS Social Media Introduction
Doncaster CVS Social Media IntroductionDoncaster CVS Social Media Introduction
Doncaster CVS Social Media Introduction
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for Organisations
 
Understanding and capitalizing on the social media revolution
Understanding and capitalizing on the social media revolutionUnderstanding and capitalizing on the social media revolution
Understanding and capitalizing on the social media revolution
 
Social Media for Fundrasing
Social Media for FundrasingSocial Media for Fundrasing
Social Media for Fundrasing
 
Social media to recruit and support volunteers
Social media to recruit and support volunteersSocial media to recruit and support volunteers
Social media to recruit and support volunteers
 
100617 Funders and social media
100617 Funders and social media100617 Funders and social media
100617 Funders and social media
 
Lutheran Communicators Network Presentation April 29 2009
Lutheran Communicators Network Presentation April 29 2009Lutheran Communicators Network Presentation April 29 2009
Lutheran Communicators Network Presentation April 29 2009
 
Success in Social Media - Bath Event Nov09
Success in Social Media - Bath Event Nov09Success in Social Media - Bath Event Nov09
Success in Social Media - Bath Event Nov09
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4
 
Social Media - Goldmine or Landmine
Social Media - Goldmine or LandmineSocial Media - Goldmine or Landmine
Social Media - Goldmine or Landmine
 
Social media for Lively leaders
Social media for Lively leadersSocial media for Lively leaders
Social media for Lively leaders
 
Scrutiny and social media
Scrutiny and social mediaScrutiny and social media
Scrutiny and social media
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for Beginners
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social Change
 

Kürzlich hochgeladen

Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 

Kürzlich hochgeladen (20)

Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 

Sm comms slides awaz

  • 1. Communication using Social Media AWAZ – 24 th September 2010
  • 2. Good Morning and House Keeping
  • 4. “ Social Media. They get all excited about gleaming technology and clever gizmos. They talk in acronyms and begin sentences with: “Did you know you can..” The rest of us just want to get on with campaigning, fundraising or service delivery. We want to talk about the people we work with, the communities we’re in and the issues we’re passionate about. We want to find and talk to people who can help us get change, deliver services or make a difference”. Well, Social Media is about all that, telling stories and having conversations, having a space to do that … it just happens that the space is on a computer. (From ‘How to use New Media’ - Media Trust).
  • 5.
  • 6. Finding Out – Networking and Communications
  • 7.
  • 8. What is Social Media and why is it relevant
  • 9. Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers (Others – if you dare!)
  • 10. New media - Web 2.0 ... . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
  • 11.
  • 12. Age Distribution by Social Network site Users: Twitter - 25-34yrs (33%) Facebook - 18-34yrs (50%) (US Pingdom Research Feb 2010)
  • 13. 1/3 of the country and more than 50% of internet users are on Facebook Includes 3/4 of Londoners 3.5 billion pieces of content shared per week The most popular place for Facebook users .... Is Sunderland
  • 14. Use of social networks and blogs now accounts for almost 23% of time spent on the internet in the UK, which is a 159% increase over the last 3 years. (‘Other’ is largely made up of Online Banking & Job Searches)
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. 28 (23.9%) 35 (29.9%) 47 (40.2%) 7 (6.0%) 0 (0.0%) NAVCA Survey 117 Chief Officers - June 2010
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.  
  • 26. Social Media Planning Guide “ So you think you want to use Social Media”
  • 27.  
  • 28.
  • 29. The experiment “ To develop a guide for VCOs to use to enable them to set up and implement a social media strategy, if relevant, which will help them to achieve their goals” #socialmediavco Find out about the most common social media tools Explore if and how they may be useful in helping local VCOs in Yorkshire & The Humber to achieve its goals
  • 30. The steps O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise OASIS was developed by @JohnSheridan [email_address]
  • 31.
  • 32.
  • 33.
  • 34.
  • 36.
  • 37. What communication types do you use? And why
  • 38.
  • 39. What communication types is most effective? How much does it cost?
  • 40.
  • 41.
  • 42.
  • 43. It’s what you do, not how you do it Marketing – Fundraising - Productivity
  • 44.
  • 45.
  • 46.
  • 47. Social Media Tools and Marketing Social Media Tools for Marketing Fixed term Information gathering analysing Planning Targeting Questionnaires SurveyMonkey Daily/Weekly Data management Information Central Hub Brand Websites Daily/Weekly News Newsletters Stories/images Discussion Blogs Weekly/Monthly Instructional Engaging Emotional Personal YouTube Daily News Stories/images Campaigns Dialogue Facebook Throughout the day Relationship building Signposting Viral marketing Dialogue Twitter Frequency Marketing uses Social Media
  • 48.
  • 49.
  • 50.
  • 51. Social Media Tools and Fundraising Social Media Tools for Fundraising Ongoing Raising awareness Donating Online Tools - CharityChoice, JustGiving etc Fixed term Information gathering analysing Planning Polling Research SurveyMonkey Daily/Weekly Data management Information Central Hub Fundraising point Websites Daily/Weekly News Newsletters Stories/images Discussion Blogs Daily / Weekly/Monthly News Engaging Emotional Campaign stories YouTube Daily / throughout the day News/updates Stories/images Campaign Recruitment Campaign central Dialogue Facebook Throughout the day Relationship campaign building Signposting Viral campaigning Ongoing story – use of # Twitter Frequency Fundraising uses/effectiveness Social Media
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58. Twitter Events AS they happen not AFTER they have happened
  • 59. Twitter Idealware Survey 2010 How often do voluntary sector users of Twitter take action about a cause? People may be hearing about nonprofits and clicking through to their websites to learn more, but these people are also less likely to get involved by volunteering, taking action or donating. Just because you have lots of followers doesn’t mean they’re actually paying attention to what you’re saying. The only way to measure that is to look at how many people click on links, retweet your posts or take action.
  • 60. I asked – “Why does Twitter work for you?” In less than 7 mins I got 7 replies. Twitter keeps me connected to folks I know & helps connect me to new folks & opportunities - also a serendipity engine Great example - I asked if anyone knew where to find the list of NI7 LAs and the CLG webmaster tweeted back the answer Twitter helps me to be connected with people and new developments, and helps to make new connections too Twitter's introduced me to many other organisations with similar goals that I wouldn't have met, & sharing best practice Twitter helps me build & maintain my professional network Keeps me up to speed with others - via my phone - esp important when out of office To keep track of topics/people of interest and discover new topics and people through the first set of people and topics
  • 61.
  • 62.
  • 64. Don’t be daunted by all the tools … … we will look at how to use some of them after lunch.
  • 65. Lunch
  • 66. Social Media tools and local support organisations
  • 67. Remember the steps O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise OASIS was developed by @JohnSheridan [email_address]
  • 68.
  • 69.
  • 70.  
  • 71.
  • 72.
  • 73. Online journals - Blogging Visit Commoncraft Video explaining Blogs
  • 74. Twitter – Telford & Wrekin Visit Commoncraft Video explaining Twitter
  • 75.
  • 76. Social Networking - Facebook Causes Dog’s Trust Busts For Justice VAR
  • 77. Video Sharing – About an LSDO Visit
  • 78. Time Planning – frequency and time needed Every Day (30 mins) Once a Week (45 mins) About Monthly (60 mins) Tweet, re-tweet, check Google Alerts, check RSS reader & reply to comments Write blog post, check analytics, monitor groups & find new people to follow Add video to YouTube, share a resource on-line, create podcast & build profile
  • 79. Time Planning – response expected? Print 7 days 2 weeks Type News travels Reply within Email 7 hours 2 days Twitter 7 seconds 2 minutes Facebook / Blogs 7 minutes 2 hours
  • 80. Social Media in Practice – Now it’s your turn! Surgery session to help you try out any of the tools we’ve talked about Help you register your organisation for the websites you’ve seen Just to answer any more questions you have about social media
  • 81.
  • 82. Image Sharing - Flickr Visit Commoncraft Video explaining Image Sharing
  • 83. How T3SC use Audio Podcasts Visit ‘ Audacity’ – free software for recording and converting to MP3 to load to the web http:// audacity.sourceforge.net / Commoncraft Video explaining Podcasting
  • 84. Listening to the web – Tumblr mix Visit LIO Feeds Tumbler Visit Watfordgap Tumblr
  • 85. Talking to the web – News Output Visit
  • 86. Sustaining the conversation and any questions Pete Read
  • 87.
  • 88.
  • 89. Summary O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise OASIS was developed by @JohnSheridan [email_address]
  • 90.
  • 91.
  • 92.
  • 93.
  • 94. Social Networking - navcaboodle Niche networks that you can create yourself. Youth Work Online navcaboodle
  • 95. Social Networking .. i-volunteer Niche network for volunteers i-volunteer
  • 96. A growing network of informal sessions to continue the journey in a very relaxed style Social Media Surgeries
  • 97. Thank You – Our Email & Twitter contacts are: Paul Webster paul.webster @ navca.org.uk @watfordgap Jamie Thomas jamie @ redfoundation.org @redtweeters Simon Duncan simonduncan @ electroville.org.uk @yh_ict_champion Pete Read pete @ illuminateict.org.uk @iictpete Please complete feedback sheet and take USB stick

Hinweis der Redaktion

  1. Fire Bell: State whether a fire bell test or drill is being plane for the day. Loos: Point out the facilities Refreshments: Explain details of tea/coffee and lunch Mobile Phones: ON! For social networking ... But for call please try and restrict use to breaks and lunch time An FUQFlipchart
  2. No thing as a daft question
  3. Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
  4. Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
  5. See the handout of 52 facts for lots more!
  6. The big four .... The premiership of social networking websites Just announce the big four as they will come up in the next section
  7. Work through each of the voluntary sector problems relating to social media.
  8. O - Also. What are your organisation goals A – Also. What are your social media goals, who are your audience, where are they? S – Plan how to achieve these – social media guide I – Also. Try out - Implement S - Also. Monitor
  9. &lt;Guide – Benefits Q1 and Q2&gt; Standard Community Development stuff really Get alongside all members of the group Find out what they are trying to achieve, what are the issues they face
  10. Don’t build it and hope people will flock to your new website or social media idea You need to first find out what they want build it show it to them help them to use it then support them afterwards Who are the key players, where do they hang out, are they obvious or do you need to search for them?
  11. Do BETTER Things and Do things BETTER, but not replace the things that you are already doing well! Strategy = Plan = Roadmap. Its just a statement of “we are here”, “we want to be there”, “how can we make it happen”
  12. Sites like this and Twitscoop show what people are saying right now on Twitter across the whole world. Not the news on the TV tonight after it has happened or the news tomorrow in the newspaper but what is important now.
  13. RSS stands for Really Simple Syndication, but now you can forget that – what you need to know is that you are able to syndication (or subscribe to) content, news and updates from other peoples websites in a really simple way The site just needs to be able to produce an RSS feed (talk to your web developer) You just need to signup to an RSS reader service (such as Google Reader) and then bring in web feeds by clicking on the orange RSS logo shown here. Over 50 LIOs – NAVCA members have websites that produce RSS feeds. RSS to Email – “Feed My Inbox” An example from the SW ICT Champion who once worked in a local district council post room. “It was my role to read every newspaper and scan for mentions of the council, its work or policies and letters from residents. These were cut out and pasted manually into a file which was then made available for all staff to read.” A similar role should be performed in organisations now but through use of social media tools suce as Google Reader, RSS or Twitter - horizon scanning in a much quicker and easier way to see what is being said and electronically notifying appropriate members of staff.
  14. RSS stands for Really Simple Syndication, but now you can forget that – what you need to know is that you are able to syndication (or subscribe to) content, news and updates from other peoples websites in a really simple way The site just needs to be able to produce an RSS feed (talk to your web developer) You just need to signup to an RSS reader service (such as Google Reader) and then bring in web feeds by clicking on the orange RSS logo shown here. Over 50 LIOs – NAVCA members have websites that produce RSS feeds. RSS to Email – “Feed My Inbox” An example from the SW ICT Champion who once worked in a local district council post room. “It was my role to read every newspaper and scan for mentions of the council, its work or policies and letters from residents. These were cut out and pasted manually into a file which was then made available for all staff to read.” A similar role should be performed in organisations now but through use of social media tools suce as Google Reader, RSS or Twitter - horizon scanning in a much quicker and easier way to see what is being said and electronically notifying appropriate members of staff.
  15. RSS to Email – “Feed My Inbox” In a similar way to how its possible to ‘horizon-scan’ what others are saying from the other side its possible to publish your news and updates with RSS capabilities so that others can immediately pick-up on your news. Makes the whole connecting to your audience process much easier, quicker and more responsive
  16. At NAVCA used by information and comms team to listen to what LIOs are saying or by individual policy teams to “listen” to those talking about their area of expertise and interest. Google Alerts are another way to instantly receive updates when subjects you are interested in are mentioned.
  17. O - Also. What are your organisation goals A – Also. What are your social media goals, who are your audience, where are they? S – Plan how to achieve these – social media guide I – Also. Try out - Implement S - Also. Monitor
  18. Try them out, ask others, see what similar communities do Remember that these work alongside your existing methods of working with communities What tools are out there, who can show us (e-champions, Digital Mentors, Community Voices), play in the playroom of toys, experiment with the free stuff, see what other communities have done
  19. Invite people to indicate which of these they know and/or have used. Are there any which people don’t know? We will cover each of these in more detail later on
  20. The big four .... The premiership of social networking websites
  21. A separate blog isn’t something NAVCA have tried although we have had blogs for conferences and individual staff do post on navcaboodle blogs. Important to enable (moderated) comments if you are serious about audience feedback
  22. Telford &amp; Wrekin CVS
  23. Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians)‏ LinkedIn (more professional business use)‏
  24. Another new video – from Doncaster CVS has already been watched 202 times. More relevant for groups and funders in Doncaster wanting to know what the CVS does. These are both quick, low cost and easy to make.
  25. Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
  26. Low cost and easy to do. Microphone (Rode Podcaster) is £120, but it can be done with an iphone. Software (Audacity) is free.
  27. Tumblr is a very simple way to record onto a preformatted website web pages that you’d like to share with others. This example is a mix of the 50 or so LIOs that have websites producing RSS feeds. After setting up a Tumblr account, as part of Tumblr you get a “button” which is installed on your IE or Firefox toolbar, then whenever an interesting web page is found click the button and a “post” linking back to that page is created on your Tumblr page. Tumblr pages have an RSS feed so others can subscribe to the updates you produce. My Tumblr page of ICT news is http://watfordgap.tumblr.com/
  28. Most modern CMS systems will have an option to create RSS feeds from your website pages. If you don’t have access to the code of the website it should be possible to talk to your web designers / web hosts and get RSS added. If neither is possible then this solution to copy new content to Tumblr pages should give the required result.. Each post getting around 50 views
  29. Very important – it is some ones role to keep the network running, the conversations replied to, the content fresh ... so often this gets neglected. Its NOT a case of install and forget Sustain, Monitor, Respond, Improve If you don’t then others will come in and fill your space
  30. O - Also. What are your organisation goals A – Also. What are your social media goals, who are your audience, where are they? S – Plan how to achieve these – social media guide I – Also. Try out - Implement S - Also. Monitor
  31. Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant. Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible. Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.
  32. Generate ... An on-line “buzz” is created and people talk to each other and to you about your organisation or message. Joins ... Contacting key people directly or drumming up a ground swell of support so that one voice becomes many so that voice has more of chance of being heard. Its much easier to find like minded people. Networks still have to be developed, but its much easier to see who your peers are following or to search for your stakeholders and see what they are saying.
  33. Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart.
  34. Over 3000 unique visitors (early 2010) Over 40 groups Over 1000 members Many active discussion, pictures, videos Not as powerful or rich in features as the individual elements of social media, but a very effective way to quickly build your own social network with many social media functions. High degree of control over user access to groups and discussions, possible to set up hidden or invitation only groups. Facilities to include pictures, video, audio, chat and file uploads, also many application written available as plug ins. Simple and menu driven, can also use own HTML code and with CSS knowledge design templates and logos to insert. Free version has (targeted) adverts which can be removed for a £20/month fee