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Gamification
                          Media didactics and design
                        25th May 2012/Beuth University of Applied Sciences Berlin
                                        Prof. Dr. Ilona Buchem




Friday, May 25, 2012
gamification




                       http://webtechman.com/blog/wp-content/uploads/gamification-discontents-Sebastian-Deterding.png




                                                                               2
Friday, May 25, 2012
gamification predictions
         •       PEW Research: Game-style
                 engagement can bring
                 element of enjoyment to
                 otherwise dull tasks.

         •       Deloitte: gamification as
                 top 10 technology trend in
                 2012.

         •       Gartner: 50% of corporate
                 innovation will be gamified
                 by 2015.
       For more information see The PEW Report on “The Future of Gamification”:
            http://pewinternet.org/Reports/2012/Future-of-Gamification.aspx           http://www.business2community.com/trends-news/gamification-in-2012-whats-next-infographic-0117105



                                                                                 3
Friday, May 25, 2012
what is gamification?
                  gamification
                  means: using
                  game design
                  elements in
                  non-gaming
                  contexts
                                                                          http://smallbiztechnology.com/wp-content/uploads/2011/10/gamification_badges.jpg




                  For more on gamification read the interview with Sebastian Deterding:
                  http://elearnmag.acm.org/featured.cfm?aid=2008214


                                                                     4
Friday, May 25, 2012
what elements?
        • Game dynamics:                                                               • Game aesthetics:
           • Competition,
             cooperation
                                                                                          • Game-like interface
                                                                                            design elements

                       • Multiplayer, single-
                         player
                                                                                                  • Fun, exploration, play
        • Game mechanics:
           • Missions, challenges,                                                                • Rewards: trophies,
                                                                                                    badges, points, leader
             quests, storytelling                                                                       boards

                       • Levels, progress bars,
                         feedback, monitoring
                                                                                                  • Status count, retweets
                                                                                                    friend
                                                                                                           indicators:


       For more view the presentation by Amy Jo KIM: http://www.youtube.com/watch?v=F4YP-hGZTuA&feature=results_video&playnext=1&list=PLCD002235F45D8FC7
                                                                              5
Friday, May 25, 2012
what contexts?
             • Management (team building, crowdsourcing)
             • Recruiting (tasks, problem-solving)
             • Marketing (loyalty, branding)
             • Sports and wellness (running, diets)
             • Personal development (healthy lifestyle)
             • Training and education (instruction, assessment)
             • Citizen campaigns (environment, road behavior)
                                     6
Friday, May 25, 2012
gamification elements



                                7
Friday, May 25, 2012
some game dynamics

              •        Competition
              • Cooperation
              • Multi-player
              • Single-player
                                     8
Friday, May 25, 2012
competition




                        http://ht.ly/b8os9
                                9
Friday, May 25, 2012
competition




                         http://ht.ly/b8tPn
                                10
Friday, May 25, 2012
cooperation




                            11
Friday, May 25, 2012
multiplayer approach




                   https://foursquare.com/
                                         12
Friday, May 25, 2012
single-player approach




                               https://www.mint.com/t/011-a/
                                    13
Friday, May 25, 2012
single-player approach




                       http://healthmonth.com/
                                           14
Friday, May 25, 2012
game mechanics

                       • Missions, challenges, quests, storytelling
                       • Levels, progress bars, feedback
                       • Rewards: trophies, badges, points, leader boards
                       • Status indicators: friend count, retweets


                                             15
Friday, May 25, 2012
missions and storytelling




               https://www.zombiesrungame.com/
                                   16
Friday, May 25, 2012
storytelling




                       https://vimeo.com/25654397

                                    17
Friday, May 25, 2012
challenges




                       http://ht.ly/b8nSj
                               18
Friday, May 25, 2012
levels




                       http://ht.ly/b8oLG
                             19
Friday, May 25, 2012
progress bars




                         http://ht.ly/b8oey
                                20
Friday, May 25, 2012
badges




                         21
Friday, May 25, 2012
badges




                       http://www.redcrittertracker.com/
                                       22
Friday, May 25, 2012
points
                                                      Video: http://ht.l/b8qCx




                       https://www.recyclebank.com/how-rewards-work/

                                            23
Friday, May 25, 2012
leaderboards




                            24
Friday, May 25, 2012
leaderboards
                                              Nike Plus




                         http://ht.ly/b8o5p
                                 25
Friday, May 25, 2012
combining rewards




                           http://ht.ly/b8tm2
                                   26
Friday, May 25, 2012
fun, exploration, play




                             http://metycoon.org/
                                      27
Friday, May 25, 2012
Designing for gamification



                        28
Friday, May 25, 2012
gamification design
                                                               Clear goals
                                                               Progress
                                                               Feedback
                                                               Exploration
                                                               Creativity
                                                               Surprise
                                                               Rewards
                                                               Community
       http://www.dau.mil/pubscats/PubsCats/Sanchez.pdf



                                                          29
Friday, May 25, 2012
30
Friday, May 25, 2012
One


                        address personal and
                       social needs of players


                                  31
Friday, May 25, 2012
Two



                       build fun and pleasure
                            into activities


                                  32
Friday, May 25, 2012
Three


                       engage different
                       types of players


                               33
Friday, May 25, 2012
Four


                    build a system that is
                   easy to learn and hard
                          to master

                               34
Friday, May 25, 2012
Five


              use game mechanics for
              motivation + enjoyment


                         35
Friday, May 25, 2012
Six


    provide new challenges and
      progress on complexity


                        36
Friday, May 25, 2012
design for the key stages of player
                           lifecycle
                                                                                                  Mastery


                                                          Habit building


                       On-boarding




            Amy Jo Kim: http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products


                                                                   37
Friday, May 25, 2012
design for different player types




                       http://frankcaron.com/Flogger/wp-content/uploads/2011/07/frankcaron_playerTypes_flat.png


                                                                     38
Friday, May 25, 2012
Design for flow




                   http://4.bp.blogspot.com/_q1HPM5zbGnw/TJI5hn0F7TI/AAAAAAAAK80/Pg7hy_xPllk/s1600/flow-channel.png



                                                                                       39
Friday, May 25, 2012
examples



Friday, May 25, 2012
players as scientists




                       http://fold.it/portal/info/science
                                       41
Friday, May 25, 2012
protecting the environment




                            http://www.projectnoah.org/
                                        42
Friday, May 25, 2012
personal development




                       http://www.mindbloom.com/about/bloom/
                                        43
Friday, May 25, 2012
Earn points for sharing images and videos




                       http://lockerz.com/
                                44
Friday, May 25, 2012
Check-in to tv, movies and music




                           http://getglue.com/
                                   45
Friday, May 25, 2012
drive ecologically friendly




                              http://ht.ly/b8y2s
                                      46
Friday, May 25, 2012
set goals and monitor progress




                             http://wd.jrc9.ca/PulsWatch/
                                          47
Friday, May 25, 2012
motivation through self-commitment




                       http://reebokthepromisekeeper.com/gb

                                        48
Friday, May 25, 2012
commitment contracts




                          http://www.stickk.com/

                                    49
Friday, May 25, 2012
http://imhotep.cs.upb.de/blogs/fsln12/




        for more resources on gamification follow the delicious stack:
        http://delicious.com/stacks/view/TP6Gw6




                                                         50

Friday, May 25, 2012

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Gamification design

  • 1. Gamification Media didactics and design 25th May 2012/Beuth University of Applied Sciences Berlin Prof. Dr. Ilona Buchem Friday, May 25, 2012
  • 2. gamification http://webtechman.com/blog/wp-content/uploads/gamification-discontents-Sebastian-Deterding.png 2 Friday, May 25, 2012
  • 3. gamification predictions • PEW Research: Game-style engagement can bring element of enjoyment to otherwise dull tasks. • Deloitte: gamification as top 10 technology trend in 2012. • Gartner: 50% of corporate innovation will be gamified by 2015. For more information see The PEW Report on “The Future of Gamification”: http://pewinternet.org/Reports/2012/Future-of-Gamification.aspx http://www.business2community.com/trends-news/gamification-in-2012-whats-next-infographic-0117105 3 Friday, May 25, 2012
  • 4. what is gamification? gamification means: using game design elements in non-gaming contexts http://smallbiztechnology.com/wp-content/uploads/2011/10/gamification_badges.jpg For more on gamification read the interview with Sebastian Deterding: http://elearnmag.acm.org/featured.cfm?aid=2008214 4 Friday, May 25, 2012
  • 5. what elements? • Game dynamics: • Game aesthetics: • Competition, cooperation • Game-like interface design elements • Multiplayer, single- player • Fun, exploration, play • Game mechanics: • Missions, challenges, • Rewards: trophies, badges, points, leader quests, storytelling boards • Levels, progress bars, feedback, monitoring • Status count, retweets friend indicators: For more view the presentation by Amy Jo KIM: http://www.youtube.com/watch?v=F4YP-hGZTuA&feature=results_video&playnext=1&list=PLCD002235F45D8FC7 5 Friday, May 25, 2012
  • 6. what contexts? • Management (team building, crowdsourcing) • Recruiting (tasks, problem-solving) • Marketing (loyalty, branding) • Sports and wellness (running, diets) • Personal development (healthy lifestyle) • Training and education (instruction, assessment) • Citizen campaigns (environment, road behavior) 6 Friday, May 25, 2012
  • 7. gamification elements 7 Friday, May 25, 2012
  • 8. some game dynamics • Competition • Cooperation • Multi-player • Single-player 8 Friday, May 25, 2012
  • 9. competition http://ht.ly/b8os9 9 Friday, May 25, 2012
  • 10. competition http://ht.ly/b8tPn 10 Friday, May 25, 2012
  • 11. cooperation 11 Friday, May 25, 2012
  • 12. multiplayer approach https://foursquare.com/ 12 Friday, May 25, 2012
  • 13. single-player approach https://www.mint.com/t/011-a/ 13 Friday, May 25, 2012
  • 14. single-player approach http://healthmonth.com/ 14 Friday, May 25, 2012
  • 15. game mechanics • Missions, challenges, quests, storytelling • Levels, progress bars, feedback • Rewards: trophies, badges, points, leader boards • Status indicators: friend count, retweets 15 Friday, May 25, 2012
  • 16. missions and storytelling https://www.zombiesrungame.com/ 16 Friday, May 25, 2012
  • 17. storytelling https://vimeo.com/25654397 17 Friday, May 25, 2012
  • 18. challenges http://ht.ly/b8nSj 18 Friday, May 25, 2012
  • 19. levels http://ht.ly/b8oLG 19 Friday, May 25, 2012
  • 20. progress bars http://ht.ly/b8oey 20 Friday, May 25, 2012
  • 21. badges 21 Friday, May 25, 2012
  • 22. badges http://www.redcrittertracker.com/ 22 Friday, May 25, 2012
  • 23. points Video: http://ht.l/b8qCx https://www.recyclebank.com/how-rewards-work/ 23 Friday, May 25, 2012
  • 24. leaderboards 24 Friday, May 25, 2012
  • 25. leaderboards Nike Plus http://ht.ly/b8o5p 25 Friday, May 25, 2012
  • 26. combining rewards http://ht.ly/b8tm2 26 Friday, May 25, 2012
  • 27. fun, exploration, play http://metycoon.org/ 27 Friday, May 25, 2012
  • 28. Designing for gamification 28 Friday, May 25, 2012
  • 29. gamification design Clear goals Progress Feedback Exploration Creativity Surprise Rewards Community http://www.dau.mil/pubscats/PubsCats/Sanchez.pdf 29 Friday, May 25, 2012
  • 31. One address personal and social needs of players 31 Friday, May 25, 2012
  • 32. Two build fun and pleasure into activities 32 Friday, May 25, 2012
  • 33. Three engage different types of players 33 Friday, May 25, 2012
  • 34. Four build a system that is easy to learn and hard to master 34 Friday, May 25, 2012
  • 35. Five use game mechanics for motivation + enjoyment 35 Friday, May 25, 2012
  • 36. Six provide new challenges and progress on complexity 36 Friday, May 25, 2012
  • 37. design for the key stages of player lifecycle Mastery Habit building On-boarding Amy Jo Kim: http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products 37 Friday, May 25, 2012
  • 38. design for different player types http://frankcaron.com/Flogger/wp-content/uploads/2011/07/frankcaron_playerTypes_flat.png 38 Friday, May 25, 2012
  • 39. Design for flow http://4.bp.blogspot.com/_q1HPM5zbGnw/TJI5hn0F7TI/AAAAAAAAK80/Pg7hy_xPllk/s1600/flow-channel.png 39 Friday, May 25, 2012
  • 41. players as scientists http://fold.it/portal/info/science 41 Friday, May 25, 2012
  • 42. protecting the environment http://www.projectnoah.org/ 42 Friday, May 25, 2012
  • 43. personal development http://www.mindbloom.com/about/bloom/ 43 Friday, May 25, 2012
  • 44. Earn points for sharing images and videos http://lockerz.com/ 44 Friday, May 25, 2012
  • 45. Check-in to tv, movies and music http://getglue.com/ 45 Friday, May 25, 2012
  • 46. drive ecologically friendly http://ht.ly/b8y2s 46 Friday, May 25, 2012
  • 47. set goals and monitor progress http://wd.jrc9.ca/PulsWatch/ 47 Friday, May 25, 2012
  • 48. motivation through self-commitment http://reebokthepromisekeeper.com/gb 48 Friday, May 25, 2012
  • 49. commitment contracts http://www.stickk.com/ 49 Friday, May 25, 2012
  • 50. http://imhotep.cs.upb.de/blogs/fsln12/ for more resources on gamification follow the delicious stack: http://delicious.com/stacks/view/TP6Gw6 50 Friday, May 25, 2012