Mindbox product presentation: do marketing, not integrations Your customers deserve personal, friendly communication. “Personal” means not only calling your customer by their name in e-mail, but also choosing the best channel and time; the right offer in terms of pricing, product recommendations, relevant promotions, bonus points or other benefits; and seamless, consistent communication across all touch-points. To build this, marketers are using the integrated marketing cloud from Mindbox: - our cross-channel, cross-device customer data consolidation module (CRM) unifies your customer data and makes it useful; - our multichannel campaigns let you communicate offers to your customers via e-mail, SMS, push, Viber, in-app or custom channels; - our loyalty and promotions engine helps you to create tailor-made offers for each specific customer in retail stores, mobile apps and e-commerce. Mindbox is a bootstrapped Russian company that was started in 2006. We now have 75 employees, more than 150 customers from the CIS and EU, and are moving rapidly toward our goal: helping marketers to talk with people personally, instead of just “converting traffic”.

1. Integrated marketing cloud
Do marketing, not integrations

2. About Mindbox
• Founded in 2006 as marketing automation platform
• Bootstrapped Russian company
• 70 employees
• 65M customer records in databases
• 500+ projects in Russia / CIS
• Going global in 2017

3. Suits to any b2c
Most experience with e-com and retail companies
FMCG Retail OthersE-comm
150+ customers in Russia and CIS

4. John Doe
“Wanna buy some
T-shirt and shoes”
Surfed the e-commerce shop, saw
“Register and get personalized offers”
pop-up, accepted
Web & mobile Contact center & POS Direct channels
Personalized discounts and bonus points,
option to collect or redeem points.
Targeted offers and promos (instructions
for participation) while playing with
shopping cart and order contents.
Personalized purchase recommendations
Same offers, discounts, promotions, other
options, communicated by personnel:
- by cashier at cashdesk terminal
- by callcenter staff
- on-screen communication in POS area
- 40+ typical automated triggered
campaigns
- deep personalization in every
message
- e-mail, SMS, Viber, push, mobile...
Registered in loyalty program
in classic shop or mobile app
Ideal customer story should look like this
or
Coherent communication in all touch-points

5. But it is difficult to built
IT
Marketing
Media &
AdWords
Promos
and loyalty
CMS
CRM
Email
SMS &
push
BI
Triggered
Pop-ups
Predictive offers
Call Tracking

6. Multichannel
campaigns
Marketing
CRM
Promo & loyalty
management
E-mail SMS
Pop-ups
Web &
Mobile push
Bonuses Promos
Discounts Promo codes
Gift cards Referrals
E-commerce Retail stores
Mobile apps Personalization
Reporting Product
recommendations
Custom
Viber
Integrated marketing cloud

7. Collecting data from web,
mobile, POS terminals etc
Easy integration with most
popular systems
1| Marketer sets up
campaigns and promotion rules
A/B tests of prices, bonuses, e-mails and texts,
prediction algorithms, smart reporting
2| All things runs into production.
Right now, without integration
and programming
System is collecting consumer’s realtime
behavior from all connected touch-points
and channels
3|
How does it work?
Marketing data

8. Customer data, campaign management
and promotions in one solution
IT Marketing
Media &
AdWords
CallTracking
Predictive offers BI
CRM
CMS
Emailings, triggered campaigns, loyalty, promotions,
push, web personalization predictive offers

9. Create your own unique triggered
campaign or use our 40+ typical
scenarios for e-com and retailers:
1) Select trigger event as a base for the campaign
launch
2) Select customers segment to be
will be affected with your campaign
3) Select marketing action steps: e-mails,
SMS, push notifications or handle custom
external system with web-hooks
Improve every campaign with built-in or external predictive
analytics, automated A/B tests measured in right way, with
control groups. Spend up to 90% less time with automated
template preparation scripts - message created individually
for each subscriber
Multi-channel campaigns
what marketer see:

10. Dear John!
Personalized event
and welcome text
Special set for
event and prices
Personal discount and
promo-code
florist.ru
top flowers
delivery service
What customer see: in e-mails

11. ...on web-site, mobile app, POS and other channels
In e-mail, SMS and other
direct channels At website and mobile app
In classic stores (POS) and
contact center
Best offers for you

12. ● Create customer’s segment by combining
behavioral, personal or transactional data
● Create orders and goods properities which will
be included in promo
● Choose touchpoints, where promotion will
take place: web-site, mobile app, or classic
shops
● Select priority rules: which promotios shall
prevail in conflict situations
● Set value rules and communication: amount
of discount, bonus points, gifts etc
● Launch and measure immediately
Promotions and loyalty:
what marketer see:

13. Suitable promotions
for John Doe
10% discount
for care products
Add any product from
“Care” category
Recommend to John
following goods:
30% discount for second
product from collection
Add any product from
collection “Autumn”
If customer will share his purchase in
social, using e-mail link = +200 points
200 bonus points for
social share
What customer see: on POS and in call centre

14. ...on website and checkout
Products in catalogue are
marked with customisable
promo badges
Checkout is re-calculated in realtime
taking into account promotions for
specific customer
Personal product recommendations
based on purchases, views and
clicks history, cart contents, product
availability and ratings

15. ...mobile app and other channels

16. Control groups for each
campaign and global
Dashboards and drill-down reports Learn & improve at lightspeed with
automated A/B tests and
automated algorhythms
Transparent, measurable marketing

17. 3 times decrease of IT spends
for marketing needs in florist.ru:
“Even if we take into account our developer’s
salary spent on integrations, project
completely paid off in three months.....”
250% income growth in
karatov.com due to marketing
improvements via A/B tests
“We thank Mindbox for their product:
it does work perfectly and has allowed
us to increase income by 2,5 times in
only three months...””
80+ automated campaings
managed by one manager at
kinderly.ru
Drives revenue Reduces costs Effective
Success stories

18. Costs and terms
2 days to start first
e-commerce campaign
3 months to run loyalty and
promos both on web and in stores
from €900
/ month
Like in:
from €1107
/ month
Like in:
No set-up costs, no long-term commitments, free trial period

19. Talk to people, not traffic