Brendan Jackson's talk from the eircom Spiders Digital Workshop on May 15th, 2014. In my talk I'll be explaining why SEO is still very much alive and kicking and 3 simple things anyone can do to improve their organic visibility.

1. Brendan Jackson
SEO Manager, iProspect Ireland
bit.ly/SEOstillAlive
Why the reports
of SEO’s death
are greatly
exaggerated.

3. So, why do we still
have an SEO
department?

4. Year-on-year results
53%
monthly
traffic
increase
808%
return on
investment

5. Year-on-year results
98%
monthly
traffic
increase
366%
return on
investment

6. Things anyone can do to improve SEO

7. Things anyone can do to improve SEO

8. On-page content

9. Header tags

10. Google Keyword Planner

11. Guidelines for on-page content

12. Title tags

13. Title tags

14. Guidelines for title tags
Unique on all pages

15. Meta descriptions

16. Meta descriptions

17. MozBar

18. MozBar

19. Guidelines for meta descriptions
Unique on all pages

20. One more free
tool to pull
everything
together.

21. Google Webmaster Tools

22. 5 key takeaways
to remember.

23. THANK
YOU
@iProspectIRL

24. Image credits
https://flic.kr/p/9zmAPp
https://flic.kr/p/aq3ojV
https://flic.kr/p/cJJJf7
https://flic.kr/p/kEL1hi
https://flic.kr/p/cnDLNw