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busted!
“UX = UI”
10 UX Myths busted!
UI
“UX = USABILITY”
10 UX Myths busted!
10 UX Myths busted!
1. The system
2. The user
3. The context
10 UX Myths busted!
“UX IS A STEP IN A PROCESS”
1 2 3 4 5 6
✓
1 2 3 4 5 6
✓
Interviews
Competitive analysis
Surveys
Personas
User journeys
Card sorting
etc.
Wireframes
Vision concepts
Story boarding
Task analysis
Use cases
IA
etc.
Mockups
User testing
Color theory
Persuasive design
Grids
First click testing
etc.
User testing
QA
User journeys
etc.
AB testing
User testing
Surveys
First click testing
etc.
“UX GURUS KNOW IT ALL”
10 UX Myths busted!
•
•
•
•
•
•
•
•
“UX IS EXPENSIVE”
“Spend 15% of your
development budget,
to DOUBLE your
Conversion Rate”
10 UX Myths busted!
Lean, in-house
User Testing
Full UX services,
including everything!
Tailor-made
services
“USERS KNOW WHAT THEY’RE DOING”
10 UX Myths busted!
“USERS KNOW WHAT THEY WANT”
10 UX Myths busted!
“A BEAUTIFUL DESIGN IS ENOUGH”
10 UX Myths busted!
10 UX Myths busted!
10 UX Myths busted!
10 UX Myths busted!
“A USABLE DESIGN IS ENOUGH”
but
10 UX Myths busted!
10 UX Myths busted!
Usability
Behavioral Economics,
Emotional design,
Influence principles
Usability
“BEST PRACTICES ALWAYS WORK”
10 UX Myths busted!
10 UX Myths busted!
10 UX Myths busted!
UXlab.gr
IheartDigital.gr
@iKatDigital

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10 UX Myths busted!