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Rugby World Cup 2011 twitter analysis
1. Rugby World Cup
How
@RugbyWorldCup
Followers
describe
themselves
iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
2. Agenda
Ø The Power of Social Media
Ø Who is iGo2?
Ø Examining @RugbyWorldCup
Ø Partners
Ø Customers
Ø Founders of iGo2 Group
15. The Power of Social Media
Ø Social Media is disruptive
Ø Social Media is dynamic
Ø Social Media changes everything for a business
– Sales, Marketing, Service
– Human Resources
– Product Management
– Channels
– Processes
– Organisational Models
16. Who is iGo2 Group?
iGo2
is
a
Social
Business
product
and
services
company.
iGo2
helps
organisaDons
like
yours
leverage
the
power
of
Social
Media
and
Networks
through
relevant,
focused
and
business
oriented
soluDons.
We
assist
to
connect
you
with
your
markets
and
customers;
convert
your
social
data
to
business
intelligence
and
manage
your
Social
Media
presence
for
maximum
impact.
Whether
your
business
is
already
acDve
in
Social
Media
–
but
needs
to
do
it
beMer
–
or
whether
you
are
just
starDng
out,
iGo2
can
provide
everything
from
consultancy
to
a
complete
tailored
soluDon.
Ø A holistic approach to Corporate Social Business
Ø All members are Certified Strategists in Social Media
Ø Utilise proven methodologies for :
– Social Media Assessments
– Social Media Strategy Development
– Social Media Programs and ROI
– Social Business Intelligence and monitoring
– Creating Social Communities
17. iGo2 Focus Areas
Strategy
:
formulaDng
policy
and
strategy
through
researching
your
brand,
customers,
partners
and
compeDtors
TacDcs:
building
your
social
presence
and
integraDng
to
your
business
processes;
training
and
empowering
employees
and
partners.
Intelligence:
monitoring,
collecDng,
and
analyzing
social
data
to
make
informed
and
agile
business
and
policy
decisions.
CommuniDes:
building
‘owned’
social
plaUorms
for
listening,
support,
building,
collaboraDng,
content
18. 8 Point Framework for Social Business
Assess
Monitor
Strategise
Social
Engage
Business
Create
Framework
Share
Protect
Par/cipate
19. Social Strategy :
Creating Customer Value
From Social Brand To Social Business
Ø A social brand focuses on external Ø A social business focuses on internal
communications communications.
Ø A social brand is all about Ø A social business is all about
engagement with the social engagement with employees.
customer. Ø A social business should be owned by
Ø A social brand is owned by the entire organization
marketing
Ø A social business is measured by
Ø A social brand is measured by organizational change.
clicks, impressions, reach, Likes,
comments, RTs, etc. Ø Most investments in social business
initiatives revolve around internal
Ø With a social brand, budgets are
communities, social technologies, and
usually allocated toward agencies,
training.
community management, Facebook
applications, blog development, etc.
Thanks
to
Michael
Brito
20. Social
Business
Intelligence
Services
• All social data streams
• Drilldown analysis
• Sentiment analysis
• Comparative Analysis
• Drilldown to influencers
• Drilldown to sources
• Slice and dice
• Periodic reporting –
weekly, bi weekly,
monthly, real time
iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
21. Potential Value of Social Intelligence
Ø Crisis Management
Ø Reputation Management
Ø Project Monitoring
Ø Improve customer service
Ø Competitor intelligence
Ø Partner intelligence
Ø Improve product and service development
Ø Improve target marketing
Ø Grow revenue
Ø Deflect costs
Ø Improve Customer Loyalty
Ø Policy or initiative review
22. The Social Ecosystem
Wikis
Par/cipa/ng
Listening,
establishing
reputaDon
(I’m
one
of
you)
Managed
Listening,
supporDng,
building
reputaDon,
markeDng
External
CommuniDes
Owned
Closed
Network
Listening,
supporDng,
building
relaDonships,
collaboraDng
Example:
customer
communiDes
Internal
Example:
channels,
members
CommuniDes
Example:
Intranets,
communiDes
of
pracDce
23. Many Social Tools Available Today
Author(s)
write
arDcles
Variety
of
people
edit
the
content
of
Users
comment
to
author
a
single
piece
of
content
Engagement
focus:
On
the
author
Engagement
focus:
On
the
content
Individually,
these
tools
do
not
equal
community
Variety
of
people
publish
comments
Individuals
publish
files,
picture,
or
on
specific
topics
or
quesDons
video
for
users
to
comment
on
Engagement
focus:
On
the
topic
Engagement
focus:
On
the
media
24. Communities Enable Relationships
Owned
Communi/es
Regular
interac/on
among
members
who
are
united
by
a
common
interest
allows
for
rela/onships
to
be
formed
Member
to
Member
Collabora/on
25. Different Objectives
Social
Networks
Online
CommuniDes
RelaDonships
Business
ObjecDve
Primary
Purpose
Primary
Enabler
Common
AcDvity
RelaDonships
26. Community Use Cases
(80% of clients)
Internal
Communi/es
External
Communi/es
Corporate
Customer-‐Driven
Communica/on
Support
Employee
Networking
&
Interac/ve
Marke/ng
Collabora/on
Innova/on
Associa/on
Marke/ng
27. The Leader in Social Community Software
Why
social
communi/es?
Enhance
customer
support
Empower
employee
collabora/on
Engage
customers
Gain
valuable
insight
How?
World-‐class
social
suite
Online
customer
communi/es
Enterprise
employee
communi/es
Social
analy/cs
Why
Telligent?
Serving
the
industry
since
2004
Offices
in
Dallas,
London,
Paris
and
SeaSle
More
than
3,000
customers
31. The
Founders
of
iGo2
Group
Ø All
Cer4fied
Strategists
in
Social
Media
Ø All
have
more
than
20
years
business
experience
in
IT
and
industry
iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions