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The Social Ecosystem Wikis   Rugby World Cup 2011 twitter analysis

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The Social Ecosystem
Wikis
 
Par/cipa/ng
 
Listening,
 establishing
 reputaDon
 
(I’m
 one
 of
 you)
 




Managed
 
Listening,
 supporDng,
 building
 
reputaDon,
 markeDng
 
External
 
CommuniDes
 

Owned
  Closed
 Network
 
Listening,
 supporDng,
 
building
 relaDonships,
 
collaboraDng
 
Example:
 customer
 communiDes
  Internal
 
Example:
 channels,
 members
  CommuniDes
 

Example:
 Intranets,
 communiDes
 of
 pracDce
 

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