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Potential Value of Social Intelligence Rugby World Cup 2011 twitter analysis

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Potential Value of Social Intelligence

Ø  Crisis Management
Ø  Reputation Management
Ø  Project Monitoring
Ø  Improve customer service
Ø  Competitor intelligence
Ø  Partner intelligence
Ø  Improve product and service development
Ø  Improve target marketing
Ø  Grow revenue
Ø  Deflect costs
Ø  Improve Customer Loyalty
Ø  Policy or initiative review

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