SlideShare ist ein Scribd-Unternehmen logo
1 von 31
Downloaden Sie, um offline zu lesen
Rugby World Cup


                                                                                 How	
  
                                                                                 @RugbyWorldCup	
  
                                                                                 Followers	
  describe	
  
                                                                                 themselves	
  




iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
Agenda

Ø  The Power of Social Media
Ø  Who is iGo2?
Ø  Examining @RugbyWorldCup
Ø  Partners
Ø  Customers
Ø  Founders of iGo2 Group
Follower Statistics
@RugbyWorldCup
Follower Authority
@RugbyWorldCup
Most Authoritative Followers
@RugbyWorldCup
Rugby World Cup Social Foot Print
@RugbyWorldCup
Twitter Popularity




  RWC2011	
  OR	
  RWC11	
  OR	
  RugbyWorldCup	
  
Word Cloud




  RWC2011	
  OR	
  RWC11	
  OR	
  RugbyWorldCup	
  
Most Influential Tweeters   Worksheet
Country Distribution
Digital Media Activity
Youtube Channel
Most Viewed Youtube
Youtube Comments Buzz Graph
The Power of Social Media

Ø  Social Media is disruptive
Ø  Social Media is dynamic
Ø  Social Media changes everything for a business
   –    Sales, Marketing, Service
   –    Human Resources
   –    Product Management
   –    Channels
   –    Processes
   –    Organisational Models
Who is iGo2 Group?

    iGo2	
  is	
  a	
  Social	
  Business	
  product	
  and	
  services	
  company.	
  iGo2	
  helps	
  organisaDons	
  like	
  yours	
  leverage	
  
    the	
  power	
  of	
  Social	
  Media	
  and	
  Networks	
  through	
  relevant,	
  focused	
  and	
  business	
  oriented	
  soluDons.	
  
    We	
  assist	
  to	
  connect	
  you	
  with	
  your	
  markets	
  and	
  customers;	
  	
  convert	
  your	
  social	
  data	
  to	
  business	
  
    intelligence	
  	
  and	
  manage	
  your	
  Social	
  Media	
  presence	
  for	
  maximum	
  impact.	
  
    Whether	
  your	
  business	
  is	
  already	
  acDve	
  in	
  Social	
  Media	
  –	
  but	
  needs	
  to	
  do	
  it	
  beMer	
  –	
  or	
  whether	
  you	
  
    are	
  just	
  starDng	
  out,	
  iGo2	
  can	
  provide	
  everything	
  from	
  consultancy	
  to	
  a	
  complete	
  tailored	
  soluDon.	
  


Ø  A holistic approach to Corporate Social Business
Ø  All members are Certified Strategists in Social Media
Ø  Utilise proven methodologies for :
    –     Social Media Assessments
    –     Social Media Strategy Development
    –     Social Media Programs and ROI
    –     Social Business Intelligence and monitoring
    –     Creating Social Communities
iGo2 Focus Areas
  Strategy	
  :	
  formulaDng	
  policy	
  and	
  strategy	
  through	
  
researching	
  your	
  brand,	
  customers,	
  partners	
  and	
  compeDtors                      	
  

TacDcs:	
  building	
  your	
  social	
  presence	
  and	
  integraDng	
  to	
  
your	
  business	
  processes;	
  training	
  	
  and	
  empowering	
  employees	
  
                              and	
  partners.	
  



Intelligence:	
  monitoring,	
  collecDng,	
  and	
  analyzing	
  
  social	
  data	
  to	
  make	
  informed	
  and	
  agile	
  	
  business	
  and	
  policy	
  
                                       decisions.	
  




 CommuniDes:	
  building	
  ‘owned’	
  social	
  plaUorms	
  
   for	
  listening,	
  support,	
  building,	
  collaboraDng,	
  content	
  
8 Point Framework for Social Business
                                  Assess	
  


                 Monitor	
                       Strategise	
  




                                  Social	
  
    Engage	
                    Business	
                        Create	
  
                               Framework	
  




                  Share	
                         Protect	
  


                                Par/cipate	
  
Social Strategy :
                                       Creating Customer Value

     From Social Brand                             To Social Business
     Ø  A social brand focuses on external        Ø  A social business focuses on internal
         communications                                communications.
     Ø  A social brand is all about               Ø  A social business is all about
         engagement with the social                    engagement with employees.
         customer.                                 Ø  A social business should be owned by
     Ø  A social brand is owned by                    the entire organization
         marketing
                                                   Ø  A social business is measured by
     Ø  A social brand is measured by                 organizational change.
         clicks, impressions, reach, Likes,
         comments, RTs, etc.                       Ø  Most investments in social business
                                                       initiatives revolve around internal
     Ø  With a social brand, budgets are
                                                       communities, social technologies, and
         usually allocated toward agencies,
                                                       training.
         community management, Facebook
         applications, blog development, etc.
Thanks	
  to	
  Michael	
  Brito	
  
Social	
  Business	
  Intelligence	
  
                                                             Services	
  
•  All social data streams
•  Drilldown analysis
•  Sentiment analysis
•  Comparative Analysis
•  Drilldown to influencers
•  Drilldown to sources
•  Slice and dice
•  Periodic reporting –
weekly, bi weekly,
monthly, real time




         iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
Potential Value of Social Intelligence

Ø  Crisis Management
Ø  Reputation Management
Ø  Project Monitoring
Ø  Improve customer service
Ø  Competitor intelligence
Ø  Partner intelligence
Ø  Improve product and service development
Ø  Improve target marketing
Ø  Grow revenue
Ø  Deflect costs
Ø  Improve Customer Loyalty
Ø  Policy or initiative review
The Social Ecosystem
                                                                   Wikis	
  
Par/cipa/ng	
  
Listening,	
  establishing	
  reputaDon	
  
(I’m	
  one	
  of	
  you)	
  




Managed	
  
Listening,	
  supporDng,	
  building	
  
reputaDon,	
  markeDng	
  
                                                                External	
  
                                                              CommuniDes	
  

Owned	
                                                      Closed	
  Network	
  
Listening,	
  supporDng,	
  
building	
  relaDonships,	
  
collaboraDng	
  
 Example:	
  customer	
  communiDes	
                           Internal	
  
 Example:	
  channels,	
  members	
                           CommuniDes	
  

 Example:	
  Intranets,	
  communiDes	
  of	
  pracDce	
  
Many Social Tools Available Today



      Author(s)	
  write	
  arDcles	
                                           Variety	
  of	
  people	
  edit	
  the	
  content	
  of	
  
    Users	
  comment	
  to	
  author	
                                                a	
  single	
  piece	
  of	
  content	
  
 Engagement	
  focus:	
  On	
  the	
  author	
                                  Engagement	
  focus:	
  On	
  the	
  content	
  
                                                      Individually,	
  
                                                     these	
  tools	
  do	
  
                                                        not	
  equal	
  
                                                       community	
  

Variety	
  of	
  people	
  publish	
  comments	
                                 Individuals	
  publish	
  files,	
  picture,	
  or	
  
   on	
  specific	
  topics	
  or	
  quesDons	
                                     video	
  for	
  users	
  to	
  comment	
  on	
  
 Engagement	
  focus:	
  On	
  the	
  topic	
                                     Engagement	
  focus:	
  On	
  the	
  media	
  
Communities Enable Relationships

                                 Owned	
  Communi/es	
  
Regular	
  interac/on	
  
among	
  members	
  who	
  
  are	
  united	
  by	
  a	
  
 common	
  interest	
  
     allows	
  for	
  
rela/onships	
  to	
  be	
  
      formed	
  
                                     Member	
  to	
  Member	
  	
  
                                       Collabora/on	
  	
  
Different Objectives

 Social	
  Networks	
                                  Online	
  CommuniDes	
  
RelaDonships	
                                                  Business	
  ObjecDve	
  




                                  Primary	
  Purpose	
  



                                  Primary	
  Enabler	
  


        Common	
  AcDvity	
                                       RelaDonships	
  
Community Use Cases
      (80% of clients)
Internal	
  Communi/es	
   External	
  Communi/es	
  




         Corporate	
                   Customer-­‐Driven	
  
       Communica/on	
                      Support	
  

  Employee	
  Networking	
  &	
  
                                    Interac/ve	
  Marke/ng	
  
      Collabora/on	
  


          Innova/on	
               Associa/on	
  Marke/ng	
  
The Leader in Social Community Software
Why	
  social	
  communi/es?	
  
	
  
Enhance	
  customer	
  support	
  
	
  
Empower	
  employee	
  collabora/on	
  
	
  
Engage	
  customers	
  
	
  
Gain	
  valuable	
  insight	
  	
  
       	
  
       	
  
How?	
  World-­‐class	
  social	
  suite	
  	
  
Online	
  customer	
  communi/es	
  
Enterprise	
  employee	
  communi/es	
  
Social	
  analy/cs	
  	
  
	
  
       	
  
       	
  




Why	
  Telligent?	
  
	
  
Serving	
  the	
  industry	
  since	
  2004	
  	
  
	
  
Offices	
  in	
  Dallas,	
  London,	
  Paris	
  
	
  
and	
  SeaSle	
  
	
  
More	
  than	
  3,000	
  customers	
  	
  
	
  
	
  
	
  
	
  
	
  
Tactics – Presence Development
Some of Our Customers
Our Partners
The	
  Founders	
  of	
  iGo2	
  Group	
  



       Ø  All	
  Cer4fied	
  Strategists	
  in	
  Social	
  Media	
  
        Ø  All	
  have	
  more	
  than	
  20	
  years	
  business	
  
                    experience	
  in	
  IT	
  and	
  industry	
  



iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions

Weitere ähnliche Inhalte

Was ist angesagt?

Embracing & Sustaining Your Community Ecosystem
Embracing & Sustaining Your Community EcosystemEmbracing & Sustaining Your Community Ecosystem
Embracing & Sustaining Your Community EcosystemDell Social Media
 
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringBunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringKINSHIP digital
 
Cutter Summit 2012: Roundtable on ESN Adoption
Cutter Summit 2012: Roundtable on ESN AdoptionCutter Summit 2012: Roundtable on ESN Adoption
Cutter Summit 2012: Roundtable on ESN AdoptionClaude Baudoin
 
Enterprise 2.0 Harnessing Social Media
Enterprise 2.0   Harnessing Social MediaEnterprise 2.0   Harnessing Social Media
Enterprise 2.0 Harnessing Social MediaLjuba Bogdanovich
 
Creating A Social Environment For Employees
Creating A Social Environment For EmployeesCreating A Social Environment For Employees
Creating A Social Environment For EmployeesStephen Jio
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationHawkPartners
 
Paving the way to social business
Paving the way to social businessPaving the way to social business
Paving the way to social businessDell Social Media
 
Paving the way to Social Business - Bill Johnston
Paving the way to Social Business - Bill JohnstonPaving the way to Social Business - Bill Johnston
Paving the way to Social Business - Bill JohnstonOpenKnowledge srl
 
Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?ClearEdge Marketing
 
Social Media Presentation for RACi
Social Media Presentation for RACiSocial Media Presentation for RACi
Social Media Presentation for RACiKINSHIP digital
 
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...Racepoint Global
 
Measuring Social Media ROI
Measuring Social Media ROIMeasuring Social Media ROI
Measuring Social Media ROIRacepoint Global
 
Act six principles digital marketing reg rep 7 18
Act six principles digital marketing reg rep 7 18Act six principles digital marketing reg rep 7 18
Act six principles digital marketing reg rep 7 18Belbey
 
2011 newsgator Cuneyt Uysal 6 Steps to Social SharePoint Intranet
2011 newsgator Cuneyt Uysal 6 Steps to Social SharePoint Intranet2011 newsgator Cuneyt Uysal 6 Steps to Social SharePoint Intranet
2011 newsgator Cuneyt Uysal 6 Steps to Social SharePoint IntranetCuneyt Uysal
 
Social media proces 2012 update
Social media proces 2012 updateSocial media proces 2012 update
Social media proces 2012 updateEngagement Media
 
Social Interactivity Strategy - Listen + Engage = Opportunity
Social Interactivity Strategy - Listen + Engage = OpportunitySocial Interactivity Strategy - Listen + Engage = Opportunity
Social Interactivity Strategy - Listen + Engage = OpportunityStephen Jio
 
Ready, Aim, Fire! Using Social Media Analytics to Hit Your Target Market
Ready, Aim, Fire! Using Social Media Analytics to Hit Your Target MarketReady, Aim, Fire! Using Social Media Analytics to Hit Your Target Market
Ready, Aim, Fire! Using Social Media Analytics to Hit Your Target MarketCareer Communications Group
 

Was ist angesagt? (20)

Embracing & Sustaining Your Community Ecosystem
Embracing & Sustaining Your Community EcosystemEmbracing & Sustaining Your Community Ecosystem
Embracing & Sustaining Your Community Ecosystem
 
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringBunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
 
Cutter Summit 2012: Roundtable on ESN Adoption
Cutter Summit 2012: Roundtable on ESN AdoptionCutter Summit 2012: Roundtable on ESN Adoption
Cutter Summit 2012: Roundtable on ESN Adoption
 
Enterprise 2.0 Harnessing Social Media
Enterprise 2.0   Harnessing Social MediaEnterprise 2.0   Harnessing Social Media
Enterprise 2.0 Harnessing Social Media
 
Creating A Social Environment For Employees
Creating A Social Environment For EmployeesCreating A Social Environment For Employees
Creating A Social Environment For Employees
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Paving the way to social business
Paving the way to social businessPaving the way to social business
Paving the way to social business
 
Paving the way to Social Business - Bill Johnston
Paving the way to Social Business - Bill JohnstonPaving the way to Social Business - Bill Johnston
Paving the way to Social Business - Bill Johnston
 
Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?
 
Social Media Presentation for RACi
Social Media Presentation for RACiSocial Media Presentation for RACi
Social Media Presentation for RACi
 
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...
 
Measuring Social Media ROI
Measuring Social Media ROIMeasuring Social Media ROI
Measuring Social Media ROI
 
Act six principles digital marketing reg rep 7 18
Act six principles digital marketing reg rep 7 18Act six principles digital marketing reg rep 7 18
Act six principles digital marketing reg rep 7 18
 
Communities for Innovation
Communities for Innovation Communities for Innovation
Communities for Innovation
 
2011 newsgator Cuneyt Uysal 6 Steps to Social SharePoint Intranet
2011 newsgator Cuneyt Uysal 6 Steps to Social SharePoint Intranet2011 newsgator Cuneyt Uysal 6 Steps to Social SharePoint Intranet
2011 newsgator Cuneyt Uysal 6 Steps to Social SharePoint Intranet
 
Social media proces 2012 update
Social media proces 2012 updateSocial media proces 2012 update
Social media proces 2012 update
 
E20 theater
E20 theaterE20 theater
E20 theater
 
Social Media as a Fundraising Tool
Social Media as a Fundraising Tool Social Media as a Fundraising Tool
Social Media as a Fundraising Tool
 
Social Interactivity Strategy - Listen + Engage = Opportunity
Social Interactivity Strategy - Listen + Engage = OpportunitySocial Interactivity Strategy - Listen + Engage = Opportunity
Social Interactivity Strategy - Listen + Engage = Opportunity
 
Ready, Aim, Fire! Using Social Media Analytics to Hit Your Target Market
Ready, Aim, Fire! Using Social Media Analytics to Hit Your Target MarketReady, Aim, Fire! Using Social Media Analytics to Hit Your Target Market
Ready, Aim, Fire! Using Social Media Analytics to Hit Your Target Market
 

Andere mochten auch

50 insights in social media monitoring
50 insights in social media monitoring50 insights in social media monitoring
50 insights in social media monitoringSocial Figures
 
Public Segmentation with Social Media
Public Segmentation with Social MediaPublic Segmentation with Social Media
Public Segmentation with Social MediaSocial Figures
 
Social Network Analysis - Twitter
Social Network Analysis - TwitterSocial Network Analysis - Twitter
Social Network Analysis - TwitterSocial Figures
 
Text Mining Infrastructure in R
Text Mining Infrastructure in RText Mining Infrastructure in R
Text Mining Infrastructure in RAshraf Uddin
 
Gephi Consortium Presentation
Gephi Consortium PresentationGephi Consortium Presentation
Gephi Consortium PresentationGephi Consortium
 
hands on: Text Mining With R
hands on: Text Mining With Rhands on: Text Mining With R
hands on: Text Mining With RJahnab Kumar Deka
 
Introduction to Sentiment Analysis
Introduction to Sentiment AnalysisIntroduction to Sentiment Analysis
Introduction to Sentiment AnalysisJaganadh Gopinadhan
 
Twitter analysis by Kaify Rais
Twitter analysis by Kaify RaisTwitter analysis by Kaify Rais
Twitter analysis by Kaify RaisAjay Ohri
 
Sentiment analysis of tweets
Sentiment analysis of tweetsSentiment analysis of tweets
Sentiment analysis of tweetsVasu Jain
 
Twitter sentiment-analysis Jiit2013-14
Twitter sentiment-analysis Jiit2013-14Twitter sentiment-analysis Jiit2013-14
Twitter sentiment-analysis Jiit2013-14Rachit Goel
 
Sentiment Analysis in Twitter
Sentiment Analysis in TwitterSentiment Analysis in Twitter
Sentiment Analysis in TwitterAyushi Dalmia
 
Sentiment Analysis of Twitter Data
Sentiment Analysis of Twitter DataSentiment Analysis of Twitter Data
Sentiment Analysis of Twitter DataSumit Raj
 
Text Mining with R -- an Analysis of Twitter Data
Text Mining with R -- an Analysis of Twitter DataText Mining with R -- an Analysis of Twitter Data
Text Mining with R -- an Analysis of Twitter DataYanchang Zhao
 

Andere mochten auch (15)

50 insights in social media monitoring
50 insights in social media monitoring50 insights in social media monitoring
50 insights in social media monitoring
 
Public Segmentation with Social Media
Public Segmentation with Social MediaPublic Segmentation with Social Media
Public Segmentation with Social Media
 
Social Network Analysis - Twitter
Social Network Analysis - TwitterSocial Network Analysis - Twitter
Social Network Analysis - Twitter
 
Text Mining Infrastructure in R
Text Mining Infrastructure in RText Mining Infrastructure in R
Text Mining Infrastructure in R
 
Gephi Consortium Presentation
Gephi Consortium PresentationGephi Consortium Presentation
Gephi Consortium Presentation
 
hands on: Text Mining With R
hands on: Text Mining With Rhands on: Text Mining With R
hands on: Text Mining With R
 
Twitter Analysis & Action
Twitter Analysis & ActionTwitter Analysis & Action
Twitter Analysis & Action
 
TextMining with R
TextMining with RTextMining with R
TextMining with R
 
Introduction to Sentiment Analysis
Introduction to Sentiment AnalysisIntroduction to Sentiment Analysis
Introduction to Sentiment Analysis
 
Twitter analysis by Kaify Rais
Twitter analysis by Kaify RaisTwitter analysis by Kaify Rais
Twitter analysis by Kaify Rais
 
Sentiment analysis of tweets
Sentiment analysis of tweetsSentiment analysis of tweets
Sentiment analysis of tweets
 
Twitter sentiment-analysis Jiit2013-14
Twitter sentiment-analysis Jiit2013-14Twitter sentiment-analysis Jiit2013-14
Twitter sentiment-analysis Jiit2013-14
 
Sentiment Analysis in Twitter
Sentiment Analysis in TwitterSentiment Analysis in Twitter
Sentiment Analysis in Twitter
 
Sentiment Analysis of Twitter Data
Sentiment Analysis of Twitter DataSentiment Analysis of Twitter Data
Sentiment Analysis of Twitter Data
 
Text Mining with R -- an Analysis of Twitter Data
Text Mining with R -- an Analysis of Twitter DataText Mining with R -- an Analysis of Twitter Data
Text Mining with R -- an Analysis of Twitter Data
 

Ähnlich wie Rugby World Cup 2011 twitter analysis

8 point framework for social business
8 point framework for social business8 point framework for social business
8 point framework for social businessiGo2 Pty Ltd
 
Qantas Grounding Takes Off in Social Media
Qantas Grounding Takes Off in Social MediaQantas Grounding Takes Off in Social Media
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
 
Social media management_itu_20120418
Social media management_itu_20120418Social media management_itu_20120418
Social media management_itu_20120418Mindjumpers
 
The Social Era and Your Business
The Social Era and Your BusinessThe Social Era and Your Business
The Social Era and Your BusinessEric Swain
 
Thrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessThrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
 
CEO Institute and Social Business
CEO Institute and Social BusinessCEO Institute and Social Business
CEO Institute and Social BusinessKINSHIP digital
 
Customer Driven Social Communities
Customer Driven Social CommunitiesCustomer Driven Social Communities
Customer Driven Social CommunitiesiGo2 Pty Ltd
 
Transform a "Like" into an Advocate
Transform a "Like" into an AdvocateTransform a "Like" into an Advocate
Transform a "Like" into an AdvocateDeirdre Walsh
 
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...SocialMedia.org
 
Marquette Social Listening presentation
Marquette Social Listening presentationMarquette Social Listening presentation
Marquette Social Listening presentation7Summits
 
Spredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guideSpredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guideRuthy Lopez
 
Spredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guideSpredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guidemohammadtazam10
 
7 whiteboard sessions guide!
7 whiteboard sessions guide!7 whiteboard sessions guide!
7 whiteboard sessions guide!Web Monster Inc
 
Engaging Employees As Brand Ambassadors Via Social Media October 2011
Engaging Employees As Brand Ambassadors Via Social Media   October 2011Engaging Employees As Brand Ambassadors Via Social Media   October 2011
Engaging Employees As Brand Ambassadors Via Social Media October 2011JayaBohlmann
 
Furniture Makers Talk
Furniture Makers TalkFurniture Makers Talk
Furniture Makers TalkSocialB
 
KPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and BusinessKPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and BusinessDheeraj Chowdhury
 
Foundations of Social Media Strategy
Foundations of Social Media StrategyFoundations of Social Media Strategy
Foundations of Social Media StrategySarah Strunk Suits
 

Ähnlich wie Rugby World Cup 2011 twitter analysis (20)

8 point framework for social business
8 point framework for social business8 point framework for social business
8 point framework for social business
 
Qantas Grounding Takes Off in Social Media
Qantas Grounding Takes Off in Social MediaQantas Grounding Takes Off in Social Media
Qantas Grounding Takes Off in Social Media
 
Social media management_itu_20120418
Social media management_itu_20120418Social media management_itu_20120418
Social media management_itu_20120418
 
The Social Era and Your Business
The Social Era and Your BusinessThe Social Era and Your Business
The Social Era and Your Business
 
Thrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessThrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing Success
 
CEO Institute and Social Business
CEO Institute and Social BusinessCEO Institute and Social Business
CEO Institute and Social Business
 
Future of 'Social Media' - 2012
Future of 'Social Media' - 2012Future of 'Social Media' - 2012
Future of 'Social Media' - 2012
 
Customer Driven Social Communities
Customer Driven Social CommunitiesCustomer Driven Social Communities
Customer Driven Social Communities
 
Transform a "Like" into an Advocate
Transform a "Like" into an AdvocateTransform a "Like" into an Advocate
Transform a "Like" into an Advocate
 
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
 
Marquette Social Listening presentation
Marquette Social Listening presentationMarquette Social Listening presentation
Marquette Social Listening presentation
 
Spredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guideSpredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guide
 
Spredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guideSpredfast 7 whiteboard sessions guide
Spredfast 7 whiteboard sessions guide
 
7 whiteboard sessions guide!
7 whiteboard sessions guide!7 whiteboard sessions guide!
7 whiteboard sessions guide!
 
Beyond A Buzzword: Social Business Delivers
Beyond A Buzzword: Social Business Delivers Beyond A Buzzword: Social Business Delivers
Beyond A Buzzword: Social Business Delivers
 
Engaging Employees As Brand Ambassadors Via Social Media October 2011
Engaging Employees As Brand Ambassadors Via Social Media   October 2011Engaging Employees As Brand Ambassadors Via Social Media   October 2011
Engaging Employees As Brand Ambassadors Via Social Media October 2011
 
Furniture Makers Talk
Furniture Makers TalkFurniture Makers Talk
Furniture Makers Talk
 
KPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and BusinessKPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and Business
 
Foundations of Social Media Strategy
Foundations of Social Media StrategyFoundations of Social Media Strategy
Foundations of Social Media Strategy
 
Jane Quigley
Jane QuigleyJane Quigley
Jane Quigley
 

Mehr von iGo2 Pty Ltd

Billabong presentation
Billabong presentationBillabong presentation
Billabong presentationiGo2 Pty Ltd
 
Social Media Governance - how it works in organisations
Social Media Governance - how it works in organisationsSocial Media Governance - how it works in organisations
Social Media Governance - how it works in organisationsiGo2 Pty Ltd
 
Social business intelligence assessing the major Social Media Monitoring tool
Social business intelligence assessing the major Social Media Monitoring toolSocial business intelligence assessing the major Social Media Monitoring tool
Social business intelligence assessing the major Social Media Monitoring tooliGo2 Pty Ltd
 
Social business intelligence and Social Strategy
Social business intelligence and Social StrategySocial business intelligence and Social Strategy
Social business intelligence and Social StrategyiGo2 Pty Ltd
 
Joining the dots from Social Strategy to Social Analytics: And Why you Shou...
Joining the dots from Social  Strategy to Social Analytics:  And Why you Shou...Joining the dots from Social  Strategy to Social Analytics:  And Why you Shou...
Joining the dots from Social Strategy to Social Analytics: And Why you Shou...iGo2 Pty Ltd
 
Social business intelligence an introduction
Social business intelligence an introductionSocial business intelligence an introduction
Social business intelligence an introductioniGo2 Pty Ltd
 
Australia day 2012 social media analysis
Australia day 2012 social media analysisAustralia day 2012 social media analysis
Australia day 2012 social media analysisiGo2 Pty Ltd
 
Crisis Management through Social Media [FRAMEWORK]
Crisis Management through Social Media [FRAMEWORK]Crisis Management through Social Media [FRAMEWORK]
Crisis Management through Social Media [FRAMEWORK]iGo2 Pty Ltd
 
Company "Owned" Social Networks / Community
Company "Owned" Social Networks / CommunityCompany "Owned" Social Networks / Community
Company "Owned" Social Networks / CommunityiGo2 Pty Ltd
 
Social CRM for Microsoft Dynamics
Social CRM for Microsoft DynamicsSocial CRM for Microsoft Dynamics
Social CRM for Microsoft DynamicsiGo2 Pty Ltd
 
Leighton holdings digital monitoring case study
Leighton holdings digital monitoring case studyLeighton holdings digital monitoring case study
Leighton holdings digital monitoring case studyiGo2 Pty Ltd
 
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011iGo2 Pty Ltd
 
Australian Politics Analysis
Australian Politics AnalysisAustralian Politics Analysis
Australian Politics AnalysisiGo2 Pty Ltd
 
Government organization development
Government organization developmentGovernment organization development
Government organization developmentiGo2 Pty Ltd
 
Social Media: Government organization development
Social Media: Government organization developmentSocial Media: Government organization development
Social Media: Government organization developmentiGo2 Pty Ltd
 
InsideView Overview
InsideView OverviewInsideView Overview
InsideView OverviewiGo2 Pty Ltd
 
Inside view for crmod
Inside view for crmodInside view for crmod
Inside view for crmodiGo2 Pty Ltd
 

Mehr von iGo2 Pty Ltd (17)

Billabong presentation
Billabong presentationBillabong presentation
Billabong presentation
 
Social Media Governance - how it works in organisations
Social Media Governance - how it works in organisationsSocial Media Governance - how it works in organisations
Social Media Governance - how it works in organisations
 
Social business intelligence assessing the major Social Media Monitoring tool
Social business intelligence assessing the major Social Media Monitoring toolSocial business intelligence assessing the major Social Media Monitoring tool
Social business intelligence assessing the major Social Media Monitoring tool
 
Social business intelligence and Social Strategy
Social business intelligence and Social StrategySocial business intelligence and Social Strategy
Social business intelligence and Social Strategy
 
Joining the dots from Social Strategy to Social Analytics: And Why you Shou...
Joining the dots from Social  Strategy to Social Analytics:  And Why you Shou...Joining the dots from Social  Strategy to Social Analytics:  And Why you Shou...
Joining the dots from Social Strategy to Social Analytics: And Why you Shou...
 
Social business intelligence an introduction
Social business intelligence an introductionSocial business intelligence an introduction
Social business intelligence an introduction
 
Australia day 2012 social media analysis
Australia day 2012 social media analysisAustralia day 2012 social media analysis
Australia day 2012 social media analysis
 
Crisis Management through Social Media [FRAMEWORK]
Crisis Management through Social Media [FRAMEWORK]Crisis Management through Social Media [FRAMEWORK]
Crisis Management through Social Media [FRAMEWORK]
 
Company "Owned" Social Networks / Community
Company "Owned" Social Networks / CommunityCompany "Owned" Social Networks / Community
Company "Owned" Social Networks / Community
 
Social CRM for Microsoft Dynamics
Social CRM for Microsoft DynamicsSocial CRM for Microsoft Dynamics
Social CRM for Microsoft Dynamics
 
Leighton holdings digital monitoring case study
Leighton holdings digital monitoring case studyLeighton holdings digital monitoring case study
Leighton holdings digital monitoring case study
 
Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011Deep Dive into the Australian Banks during August 2011
Deep Dive into the Australian Banks during August 2011
 
Australian Politics Analysis
Australian Politics AnalysisAustralian Politics Analysis
Australian Politics Analysis
 
Government organization development
Government organization developmentGovernment organization development
Government organization development
 
Social Media: Government organization development
Social Media: Government organization developmentSocial Media: Government organization development
Social Media: Government organization development
 
InsideView Overview
InsideView OverviewInsideView Overview
InsideView Overview
 
Inside view for crmod
Inside view for crmodInside view for crmod
Inside view for crmod
 

Kürzlich hochgeladen

BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 

Kürzlich hochgeladen (20)

BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 

Rugby World Cup 2011 twitter analysis

  • 1. Rugby World Cup How   @RugbyWorldCup   Followers  describe   themselves   iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
  • 2. Agenda Ø  The Power of Social Media Ø  Who is iGo2? Ø  Examining @RugbyWorldCup Ø  Partners Ø  Customers Ø  Founders of iGo2 Group
  • 6. Rugby World Cup Social Foot Print @RugbyWorldCup
  • 7. Twitter Popularity RWC2011  OR  RWC11  OR  RugbyWorldCup  
  • 8. Word Cloud RWC2011  OR  RWC11  OR  RugbyWorldCup  
  • 15. The Power of Social Media Ø  Social Media is disruptive Ø  Social Media is dynamic Ø  Social Media changes everything for a business –  Sales, Marketing, Service –  Human Resources –  Product Management –  Channels –  Processes –  Organisational Models
  • 16. Who is iGo2 Group? iGo2  is  a  Social  Business  product  and  services  company.  iGo2  helps  organisaDons  like  yours  leverage   the  power  of  Social  Media  and  Networks  through  relevant,  focused  and  business  oriented  soluDons.   We  assist  to  connect  you  with  your  markets  and  customers;    convert  your  social  data  to  business   intelligence    and  manage  your  Social  Media  presence  for  maximum  impact.   Whether  your  business  is  already  acDve  in  Social  Media  –  but  needs  to  do  it  beMer  –  or  whether  you   are  just  starDng  out,  iGo2  can  provide  everything  from  consultancy  to  a  complete  tailored  soluDon.   Ø  A holistic approach to Corporate Social Business Ø  All members are Certified Strategists in Social Media Ø  Utilise proven methodologies for : –  Social Media Assessments –  Social Media Strategy Development –  Social Media Programs and ROI –  Social Business Intelligence and monitoring –  Creating Social Communities
  • 17. iGo2 Focus Areas Strategy  :  formulaDng  policy  and  strategy  through   researching  your  brand,  customers,  partners  and  compeDtors   TacDcs:  building  your  social  presence  and  integraDng  to   your  business  processes;  training    and  empowering  employees   and  partners.   Intelligence:  monitoring,  collecDng,  and  analyzing   social  data  to  make  informed  and  agile    business  and  policy   decisions.   CommuniDes:  building  ‘owned’  social  plaUorms   for  listening,  support,  building,  collaboraDng,  content  
  • 18. 8 Point Framework for Social Business Assess   Monitor   Strategise   Social   Engage   Business   Create   Framework   Share   Protect   Par/cipate  
  • 19. Social Strategy : Creating Customer Value From Social Brand To Social Business Ø  A social brand focuses on external Ø  A social business focuses on internal communications communications. Ø  A social brand is all about Ø  A social business is all about engagement with the social engagement with employees. customer. Ø  A social business should be owned by Ø  A social brand is owned by the entire organization marketing Ø  A social business is measured by Ø  A social brand is measured by organizational change. clicks, impressions, reach, Likes, comments, RTs, etc. Ø  Most investments in social business initiatives revolve around internal Ø  With a social brand, budgets are communities, social technologies, and usually allocated toward agencies, training. community management, Facebook applications, blog development, etc. Thanks  to  Michael  Brito  
  • 20. Social  Business  Intelligence   Services   •  All social data streams •  Drilldown analysis •  Sentiment analysis •  Comparative Analysis •  Drilldown to influencers •  Drilldown to sources •  Slice and dice •  Periodic reporting – weekly, bi weekly, monthly, real time iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
  • 21. Potential Value of Social Intelligence Ø  Crisis Management Ø  Reputation Management Ø  Project Monitoring Ø  Improve customer service Ø  Competitor intelligence Ø  Partner intelligence Ø  Improve product and service development Ø  Improve target marketing Ø  Grow revenue Ø  Deflect costs Ø  Improve Customer Loyalty Ø  Policy or initiative review
  • 22. The Social Ecosystem Wikis   Par/cipa/ng   Listening,  establishing  reputaDon   (I’m  one  of  you)   Managed   Listening,  supporDng,  building   reputaDon,  markeDng   External   CommuniDes   Owned   Closed  Network   Listening,  supporDng,   building  relaDonships,   collaboraDng   Example:  customer  communiDes   Internal   Example:  channels,  members   CommuniDes   Example:  Intranets,  communiDes  of  pracDce  
  • 23. Many Social Tools Available Today Author(s)  write  arDcles   Variety  of  people  edit  the  content  of   Users  comment  to  author   a  single  piece  of  content   Engagement  focus:  On  the  author   Engagement  focus:  On  the  content   Individually,   these  tools  do   not  equal   community   Variety  of  people  publish  comments   Individuals  publish  files,  picture,  or   on  specific  topics  or  quesDons   video  for  users  to  comment  on   Engagement  focus:  On  the  topic   Engagement  focus:  On  the  media  
  • 24. Communities Enable Relationships Owned  Communi/es   Regular  interac/on   among  members  who   are  united  by  a   common  interest   allows  for   rela/onships  to  be   formed   Member  to  Member     Collabora/on    
  • 25. Different Objectives Social  Networks   Online  CommuniDes   RelaDonships   Business  ObjecDve   Primary  Purpose   Primary  Enabler   Common  AcDvity   RelaDonships  
  • 26. Community Use Cases (80% of clients) Internal  Communi/es   External  Communi/es   Corporate   Customer-­‐Driven   Communica/on   Support   Employee  Networking  &   Interac/ve  Marke/ng   Collabora/on   Innova/on   Associa/on  Marke/ng  
  • 27. The Leader in Social Community Software Why  social  communi/es?     Enhance  customer  support     Empower  employee  collabora/on     Engage  customers     Gain  valuable  insight         How?  World-­‐class  social  suite     Online  customer  communi/es   Enterprise  employee  communi/es   Social  analy/cs           Why  Telligent?     Serving  the  industry  since  2004       Offices  in  Dallas,  London,  Paris     and  SeaSle     More  than  3,000  customers              
  • 28. Tactics – Presence Development
  • 29. Some of Our Customers
  • 31. The  Founders  of  iGo2  Group   Ø  All  Cer4fied  Strategists  in  Social  Media   Ø  All  have  more  than  20  years  business   experience  in  IT  and  industry   iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions