These slides are from my "Online Community Building" presentation for the Social Media Masters conference series in Los Angeles (September 9) and Kansas City (October 21).
The question isn’t whether or not you have a community. Your community – the people who love and support what you do – is out there. The question is how you engage with them. In this workshop, we’ll talk about community management and engagement in spaces you control and spaces you don’t, from Facebook and Twitter to forums and blogs. This is the art of community building on the web, both the good and the bad, steeped in real world experience.
27. “Too bad you have to be so uptight about the posts. My link was more valuable than 95 percent of random thoughts/opinions that make up the bulk of the forum.”
28. “She's right that your readers might be interested in the subject, and what she did is in no way an advertisement.” Editor
29. YOU ARE NOT SHARING “RELEVANT CONTENT” YOU ARE SPAMMING STOP IT MY COMMUNITY IS NOT YOUR TWITTER STREAM
32. When Engagement Goes Bad Credit: anemoneprojectors (no internet at the moment) (http://www.flickr.com/photos/58414938@N00/5461891125) (CC BY-SA 2.0, http://creativecommons.org/licenses/by-sa/2.0/deed.en)