You live in an interconnected world and people expect to find and connect with you where they find and connect with everyone else, online! Whatever your level of knowledge or presence online or on social media, this presentation will help you upgrade it and use it’s power to your advantage. In this presentation you will learn the 3 essential steps to build a powerful personal brand on any social media platform you choose to use, even the ones they haven’t invented yet, so that you stand out from the rest.

1. UNLEASH
YOU
THE 3 STEPS ACTION PLAN
TO UNLEASH A SUCCESSFUL
ONLINE PERSONAL BRAND

2. why you?

3. YOU ARE THE CEO
OF YOUR OWN COMPANY
ME.INCTOM PETERS

4. PEOPLEDO BUSINESS
WITH PEOPLE
THEY KNOW
LIKE &
TRUST

5. NO PERSONALITY
=
NOTHING
TO KNOW
TO LIKE
TO TRUST

6. THE MOST IMPORTANT JOB
IS TO BEHEAD MARKETER
FOR THE BRAND CALLEDOF A BRAND CALLED
YOUTOM PETERS

7. AS YOU LET
YOUR OWN LIGHT
SHINEYOU GIVE OTHERS
PERMISSION
TO DO THE SAME

8. why
online?

9. 7,099,757,577
EARTH POPULATION
6,572,950,124 MOBILE SUBSCRIBERS
1,856,680,860
SOCIAL NETWORK USERS
2,484,915,152
INTERNET USERS
CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL
AND MOBILE STATISTICS ON A GLOBAL SCALE 2014

10. 45%30%26%
46% 85%
WORLD’S HIGHEST SOCIAL MEDIA NETWORKS PENETRATION
WORLD’S MOST ACTIVE USERS ON SOCIAL MEDIA NETWORKS
OF CANADIANS ARE
INTERNET USERS86%
CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014

11. OF EMPLOYERS
WILL CHECK
SOCIAL
NETWORK
PROFILES
73%
TIME: HOW RECRUITERS USE SOCIAL NETWORKS TO MAKE HIRING DECISIONS NOW

12. OF CANDIDATES
ARE MORE LIKELY
TO BE HIRED IF
REFERRED BY A
FRIEND
40%
FORBES: THE NO. 1 WAY TO GET HIRED TODAY

13. OF MARKETERS
FOUND A
CUSTOMER VIA
LINKEDIN
43%
2014 MARKETING STATISTICS INFOGRAPHIC

14. OF EMPLOYEES
PLAN TO LOOK
FOR NEW JOBS
84%
Search
FORBES: 5 REASONS WHY YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 10 YEARS

15. OF PEOPLE WILL
BE WORKING
FROM HOME -
REMOTELY
43%
WIRED: THE NEW
WORKPLACE REALITY: OUT
OF THE OFFICE

16. MORE LEADS
GENERATED BY
B2B COMPANIES
THAT BLOG
THAN THOSE
WHO DON’T
67%
2014 MARKETING STATISTICS INFOGRAPHIC

17. OF MARKETERS
FOUND A
CUSTOMER VIA
FACEBOOK
52%
2014 MARKETING STATISTICS INFOGRAPHIC

18. OF INTERNET
USERS USE SEARCH
ENGINES TO FIND
INFORMATION
91%
MARKETINGPROF: HOW PEOPLE SEARCH ONLINE [INFOGRAPHIC]

19. HOW DO YOU
DO IT?

20. JUST LIKE
EVERYTHING
IN LIFE, ONE
STEP AT A
TIME

21. WHY
YOUR PURPOSE
START WITH
START WITH WHY | SIMON SINEK

22. WHY
WHY DO YOU DO THE
THINGS YOU DO?
WHAT’S YOUR PURPOSE,
CAUSE OR BELIEF ?
WHAT WOULD YOU STILL
DO EVEN FOR FREE?
WHY
YOU DO
THINGS

23. HOW YOU DO
THINGS
YOUR VALUES & GUIDING PRINCIPLES
ARTICULATE

24. HOW
HOW DO YOU DO THE
THINGS YOU DO?
WHAT MAKES YOU &
YOUR WORK SPECIAL?
HOW DO YOU REALIZE
YOUR PURPOSE?
HOW
YOU DO
THINGS

25. WHAT YOU
CHOOSE TO
DO
YOUR CHOICES
DECIDE

26. WHAT
WHAT YOU CHOOSE TO DO?
WHAT RESULTS YOU
CHOOSE TO GO AFTER?
WHAT STEPS YOU CHOOSE
TO TAKE?
WHAT CHANGES YOU
CHOOSE TO MAKE?
WHAT
THINGS
YOU DO

27. what is
your plan of
action?

28. DREAM
BIG
START
SMALL

29. WHAT IF YOU HAD
UNLIMITED TIME & $$$
INSPIRE AND
ENABLE 1 BILLION
PEOPLE TO CHANGE
THEIR LIVES
PUBLISH 30 BEST
SELLING BOOKS
BUILD WORLD’S
LARGEST CONTENT
PLATFORM
PUBLISH ARTICLES
IN ENTREPRENEUR,
FORBES, INC, NYT
SPEAK AT TED

30. ENGAGE ON SOCIAL
MEDIA 5 MIN EVERY
HOUR
WRITE 10 MIN A
DAY
NETWORK ONCE A
WEEK
VOLUNTEER ONCE A
MONTH
START A FREE
WORDPRESS BLOG
WHAT IF YOU HAD VERY
LITTLE TIME & $$$

31. SHARING OPENLY
ONLINE
CO-AUTHORING A
BOOK BY WRITING
10 MINS EVERY DAY
BUILDING A $200
WORDPRESS SITE
PUBLISHING
ARTICLES IN
ENTREPRENEUR ME
WORKSHOPS AT
WORKBC & LOCAL
MEETUPS
WEBINAR AT BCCDA
WHAT IS POSSIBLE
WITH SUCH LIMITS?

32. PLAY
LEARN
GET BETTER
REPEAT

33. LIST 15 THINGS YOU
ARE VERY GOOD AT
MARKETING
STRATEGY
BRANDING
SOCIAL MEDIA
WRITING
BLOGGING
CONTENT
DESIGN
WORKSHOPS
PUBLIC SPEAKING
LEADERSHIP
NETWORKING
COACHING
PRESENTATIONS
STARTUP

34. FIND THE TOP 15 .........
IN THOSE THINGS
WRITERS
CEO’S
SPEAKERS
COMPANIES
BOOKS
WEBSITES
BLOGS
ARTICLES
EXPERTS
PRESENTATIONS
VIDEOS
PEOPLE
TWITTER ACCOUNTS
FACEBOOK PAGES
WORKSHOPS

35. TAKE AT LEAST ONE
ACTION A DAY
READ
COMMENT
SHARE
REVIEW
MEET
ATTEND
FOLLOW
RETWEET
LIKE
CONNECT
BLOG
ASK
LISTEN
WATCH
WRITE

36. ASK . LISTEN . ACTION

37. ASK & YOU SHALL BE
GIVEN
ASK FOR
MENTORSHIP
ASK FOR HELP
ASK FOR ADVICE
ASK FOR FEEDBACK
ASK FOR WHAT IS
POSSIBLE
ASK TO
CONTRIBUTE
ASK TO HELP
ASK FOR
OPPORTUNITIES
ASK FOR
INTRODUCTIONS

38. SHUT UP
LISTEN FOR WHAT’S
SAID AND NOT SAID
TAKE NOTES
LISTEN FOR WHAT’S
BETWEEN THE
LINES
ASK TO CLARIFY
LISTEN TO THE
SILENCE
LISTEN TO THE
ENVIRONMENT
LISTEN INTENTLY &
CLARIFY

39. FOLLOW UP
SHARE NOTES
“THANK YOU” NOTE
MOVE FORWARD
TAKE ACTION
SHOW ACTION
SHARE RESULTS
SHOW GRATITUDE
REPEAT THE ASK
REPEAT LISTEN
REPEAT TAKE
ACTION
TAKE ACTION

40. HUSSEIN
HALLAK
KINGOFCONTENT
@HHKINGOFCONTENT
HUSSEINHALLAK.COM
FOR MORE ON
SOCIAL MEDIA
& PERSONAL
BRANDING