11. It is a fact of agency life that, with very few
exceptions, the highest paid people in the
agency are the best presenters.
!
*Peter Coughter: The Art of the Pitch
16. What will make you more proud at the end
of the day: The chance to hear yourself
talk for an hour or the chance to hear your
work talked about for years?
!
*Darren Moran, DraftFCB
17. IN ORDER TO BUY
THE WORK, THEYâRE
GOING TO HAVE TO
BUY YOU.
Peter Coughter: The Art of the Pitch
32. The most memorable stories are the ones
that are well told. By people, not
presenters. Human connections are
always more powerful than technological
ïŹreworks.
!
*Gareth Kay
38. Take at least a fraction of the time you
spent inventing the work and create a way
to present the work. Put that creativity to
work in the name of creativity and do an
ad for your ads.
!
*Peter Coughter: The Art of the Pitch
39. DO NOT WING IT
Luke Sullivan: Hey Whipple Squeeze This
40. Remember, the appearance of spontaneity
is the product of preparation.
!
*Peter Coughter: The Art of the Pitch
52. It is far better to speak from the heart, to
search for your words, even make the
occasional mistake, than it is to deliver a
perfect, memorized speech.
!
*Peter Coughter: The Art of the Pitch
56. Watch a good actor sometime. He appears
to be saying what has just occurred to him.
Heâs expressing an idea. A bad actor
appears to repeating what he memorizing.
It doesnât seem in anyway genuine.
!
*Peter Coughter: The Art of the Pitch
64. The audience does not care about how
much we know. The audience cares about
how interesting what we know is.
!
*Peter Coughter: The Art of the Pitch
90. The trick is to understand that you are
simply talking with your audience,
sharing your thoughts. Youâre not arguing.
Youâre not selling. Youâre having a
conversation. Youâre giving them a gift.
!
*Peter Coughter: The Art of the Pitch