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RECALIBRATING
PRODUCT STRATEGY
Addressing Demand Shifts In Existing Markets
PANEL INTRODUCTION
3
Shrikant Pattathil
President, Harbinger Systems
Vibhuti Agrawal
Senior UI-UX Architect
Lalit Kumar
Senior Business Analyst
HOUSEKEEPING
1. If you cannot hear the audio:
 Please ensure you have selected the right speaker for audio output.
 Test your speaker to ensure if it is working fine from the “Audio Settings” option on the lower
left corner of your screen.
 If necessary, dial in using phone. Dial-in numbers available at: https://zoom.us/u/accCHpImAk
2. All attendees will be on mute by default, please raise your hand if you have a query, or post it in
the chat window
3. A recording shall be made available to all attendees within a few days
4. Questions can be posted through the Q&A panel:
 Moderators will try and attend to all questions during the session
 Any unanswered questions during the session shall be answered via a follow-up email
2
Poll 1: This is the corporate headquarters of a large corporation, can you
name it?
25
Reposition your product in
a new market
Build a new product
for an unmet need
Create more value for
existing customers
Address shift in demand
from existing customers
New Market
Existing Market
Existing Products New Products
TYPES OF RECALIBRATION
WhatsApp for Business Amazon Web Services
Salesforce Lightening UI Paychex remote time tracking
26
Poll 2: Over the next two quarters, if your product or service is
getting recalibrated, where would you position it in this 2x2 chart?
Reposition your product for
a new market
Build a new product
for an unmet need
Create more value for
existing customers
Address shift in demand
from existing customers
New Market
Existing Market
Existing Products
1 2
3 4
New Products
NEED FOR RECALIBRATION?
Contactless service delivery to remote users
Shift in Price vs Volume matrix
Evolution of newer ecosystems – collaboration apps, robotics, AR/VR
New challenges and behaviors of remote users
7
PROCESS OF RECALIBRATION
8
2
LearnAC Story
Classroom sessions with
trainer covering and
hundreds of students in
multiple batches
Virtual classroom with
larger class in one
session
9
Is there any framework or strategy one can apply in such scenarios?
2
CONSULTING FRAMEWORK- BUSINESS MODEL CANVAS
10
Cost Structure
Key Partners
Revenue Streams
Customer SegmentsValue PropositionsKey Activities
Key Resources Channels
Customer
Relationships
Classroom to Online
Cost of running classroom to cost of delivering online
training
Paying for classroom-based learning to paying for online
learning
11
trainup.com Story
Jeremy Tillman
The CEO & Founder of trainup.com and KnowledgeFlo
Is there any framework or strategy one can apply in such scenarios?
12
CONSULTING FRAMEWORK-
JOURNEY MAPPING
SUMMARY
13
14
RECALIBRATION JOURNEY
Need for
recalibration
Type of
recalibration
Frameworks to
define recalibration
Execute Manage Sustain
15
WHAT’S NEXT IN SERIES
Reposition your product for
a new market
Build a new product for
an unmet need
Create more value for
existing customers
Address shift in demand
from existing customers
New Market
Existing Market
Existing Products New Products
16
Questions & Answers
Lalit Kumar Suhas Joshi Maheshkumar Sayali Vibhuti Smita Prachi Utkarsh
Business & Market Technology User Experience
Software Project
Management
Thank You
Consulting@harbingergroup.com

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Recalibrating Product Strategy - Addressing Demand Shifts in Existing Markets

  • 2. PANEL INTRODUCTION 3 Shrikant Pattathil President, Harbinger Systems Vibhuti Agrawal Senior UI-UX Architect Lalit Kumar Senior Business Analyst
  • 3. HOUSEKEEPING 1. If you cannot hear the audio:  Please ensure you have selected the right speaker for audio output.  Test your speaker to ensure if it is working fine from the “Audio Settings” option on the lower left corner of your screen.  If necessary, dial in using phone. Dial-in numbers available at: https://zoom.us/u/accCHpImAk 2. All attendees will be on mute by default, please raise your hand if you have a query, or post it in the chat window 3. A recording shall be made available to all attendees within a few days 4. Questions can be posted through the Q&A panel:  Moderators will try and attend to all questions during the session  Any unanswered questions during the session shall be answered via a follow-up email 2
  • 4. Poll 1: This is the corporate headquarters of a large corporation, can you name it?
  • 5. 25 Reposition your product in a new market Build a new product for an unmet need Create more value for existing customers Address shift in demand from existing customers New Market Existing Market Existing Products New Products TYPES OF RECALIBRATION WhatsApp for Business Amazon Web Services Salesforce Lightening UI Paychex remote time tracking
  • 6. 26 Poll 2: Over the next two quarters, if your product or service is getting recalibrated, where would you position it in this 2x2 chart? Reposition your product for a new market Build a new product for an unmet need Create more value for existing customers Address shift in demand from existing customers New Market Existing Market Existing Products 1 2 3 4 New Products
  • 7. NEED FOR RECALIBRATION? Contactless service delivery to remote users Shift in Price vs Volume matrix Evolution of newer ecosystems – collaboration apps, robotics, AR/VR New challenges and behaviors of remote users 7
  • 9. 2 LearnAC Story Classroom sessions with trainer covering and hundreds of students in multiple batches Virtual classroom with larger class in one session 9 Is there any framework or strategy one can apply in such scenarios?
  • 10. 2 CONSULTING FRAMEWORK- BUSINESS MODEL CANVAS 10 Cost Structure Key Partners Revenue Streams Customer SegmentsValue PropositionsKey Activities Key Resources Channels Customer Relationships Classroom to Online Cost of running classroom to cost of delivering online training Paying for classroom-based learning to paying for online learning
  • 11. 11 trainup.com Story Jeremy Tillman The CEO & Founder of trainup.com and KnowledgeFlo Is there any framework or strategy one can apply in such scenarios?
  • 14. 14 RECALIBRATION JOURNEY Need for recalibration Type of recalibration Frameworks to define recalibration Execute Manage Sustain
  • 15. 15 WHAT’S NEXT IN SERIES Reposition your product for a new market Build a new product for an unmet need Create more value for existing customers Address shift in demand from existing customers New Market Existing Market Existing Products New Products
  • 17. Lalit Kumar Suhas Joshi Maheshkumar Sayali Vibhuti Smita Prachi Utkarsh Business & Market Technology User Experience Software Project Management Thank You Consulting@harbingergroup.com

Hinweis der Redaktion

  1. Photos to look similar
  2. Source:https://www.reddit.com/r/Nike/comments/bev6mz/the_office_nike_world_headquarters_beaverton_or/
  3. Check for LearnAC logo
  4. Add Trainup logo Jermy intro to Shrikant
  5. Add name of all consultants, pictures (B&W), a small brief – Lalit – Business Suhas, - cloud Tech Mahesh, Smita, Vibhuti, Prachi, Sayali, Utkarsh