How the right level of product knowledge across target groups such as sales reps, channel partners, customers and influencers can increase sales results.

1. Knowledge is Power
Francis Bacon (1561 – 1626)
Adequate Knowledge among
Sales reps, Channel Partners,
Influencers and Customers
means increased sales results
“Delivering knowledge, information and training to an audience
beyond employees is one of the fastest growing segments of
the learning industry, increasing at an annual pace greater than
25%”.
(Bersin & Associates)

2. Agenda
Challenges and Complications
Companies are continuously experiencing challenges in relation to the achieving
and maintaining the adequate level of Product Knowledge in their channel.
Solution
HRDi is a system which achieves the adequate Product Knowledge level, monitors
and measures the Product Knowledge level.
Implementation and Value
If a company implements the HRDi system, it is done easily – and the impact is
significant.

3. Inadequate Knowledge causes ”pain”
Innovation drives need for
knowledge. Innovation represent
26-43% of revenue. (Telco 84%
in 2009) Products
Employee churn in sales and Employees
Customers/
Influencers
customer service multiplies the
value of efficient onboarding. Channel
Partners
Success means more Customers
& Sales Channel Partners who
needs to understand the value
of your offering.

4. Adequate Knowledge = More Sales
Equips and empowers the sales rep to
match the different needs of customers.
The sales rep becomes an enthusiastic
ambassador, confidently pitching the product.
Prepared with facts for winning objections.
-> More Sales

5. Agenda
Challenges and Complications
Companies are continuously experiencing challenges in relation to the achieving
and maintaining the adequate level of Product Knowledge in their channel.
Solution
HRDi is a system which achieves the adequate Product Knowledge level, monitors
and measures the Product Knowledge level.
Implementation and Value
If a company implements the HRDi system, it is done easily – and the impact is
significant.

6. We increase revenue & market shares
Our Business
Targeted and measureable
upgrade of Sales & Product
Knowledge for Sales & Customer
Service representatives, Sales
Channel Partners, Influencers and
Customers.
Providing knowledge for your
decision makers to
make the right decisions and
adjustments.

7. Knowledge Intelligence
Executive Knowledge, certifications &
overview results: Targeted, fast, easy
ERP and efficient
CRM – for all relevant parties.
HRM
HRDi
SaaS
Sales/Customer Service Automatic follow-up & Testing &
Knowledge Management involvement Registration of activity
Improvement Material

8. Agenda
Challenges and Complications
Companies are continuously experiencing challenges in relation to the achieving
and maintaining the adequate level of Product Knowledge in their channel.
Solution
HRDi is a system which achieves the adequate Product Knowledge level, monitors
and measures the Product Knowledge level.
Implementation and Value
If a company implements the HRDi system, it is done easily – and the impact is
significant.

9. The system ensures maximum impact
Your
Company
Product
Channel Marketing
Manager
Channel Customer Alignment of Knowledge within Marketing,
Partners operation Product Management, Customer
Operation, Sales Channel Partners,
Influencers and Customers – HRDi
creates the ability to optimize impact of
Customers/ campaigns by ensuring required
Influencers Sales/Product Knowledge is present.

10. Value of Product Knowledge – Just in time
Knowledge level Revenue
HRDi shortens
90% Time-to-Knowledge &
Optimizes Impact
80%
70%
Time
Launch of training/ Launch of product, campaign or
promotion of knowledge sales partnership
Product Knowledge Traditional revenue development
Promotion & Analysis HRDi revenue development
with HRDi
Gained revenue opportunities

11. The system creates value – example
New Product Launch
60.000 units and DKK 5.000 per unit ~ DKK 300 mill.
Product Knowledge expected overall influence at least 5 %
Change in Product Knowledge from 18 % to 70 %
Impact from 0,9 % to 3,5 % -> 2,6 %
-> Increased value of DKK 7,8 mill.
-> Shorten time-to-knowledge/
early stage revenue generation

12. High ROI, - fast, easy and efficient
SaaS + existing databases
– Fast, easy and efficient implementation of solution
PULL-PUSH-PULL
– Knowledge always updated and relevant – fast
Automatic follow-up and management involvement
– High response rate and knowledge level.
Automatic on-boarding
– Efficient sales reps, fast, at a low cost.
ROI = increase + sustained sales