The new services economy is changing the nature of what is being sold and how it is being sold, with products now an excuse to sell services to an empowered, connected buyer.

1. What’s a
“Product”?
Services redefining
where money is going
to be made
#howtoweb @mikeni

2. Image Source: boingnet.com

3. 3
Image Source: Bloomberg News

4. Image Source: gettyimages

5. 5
It’s Not Just About The Shoes
Image Source: nike.com

6. 6
Image Source: nike.com

7. 7
Products As An Excuse To
Sell Services
Image Source: nike.com

8. 8
It’s Also Not Just About
Software …
Image Source: StratPad

9. 9
… It’s About Getting Funding
Image Source: Stock

10. 10
Services Are Being …
Productized
Image Source: Stock

11. New Services
Economy
Touching Almost
Every Industry
Image Source: Trinity Ventures

12. … And It’s Just Getting Started
Image Source: IDC

13. Source: flightoptions.com
… Sell The Way They Want To Buy
Image Source: pley.com

14. … Sell The Way They Want To Buy

15. Image Source: Mckinsey

16. … Remap How You Engage

17. Image Inspired by: Mckinsey
… Remap How You Engage

18. … Remap How You Engage
B2B Buying Like Consumers … Opening Up The B2B Market
Image Source: pronq.com

19. 23Execute On Your Product Success Path
Image inspired by forentrepreneurs

20. Execute On Your Product Success Path

21. Gain Leverage

23. 27
Image Source: Stock

24. 28
Products as an Excuse to Sell New Services
Productize Services
Engage on the Customer’s Terms
Execute on the Product Success Paths
Gain Leverage … Keep Focus

25. Thank You!
Michael Ni, CMO/SVP of Marketing & Products, Avangate
michael.ni@avangate.com
@MikeNi