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MEDIA CONVERGENCE & SOCIAL MEDIA INTEGRATION

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Howard Greenstein
Howard Greenstein
News & PolitikTechnologie
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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Question: How many in the room know what this is? ,[object Object]
WHAT IS MEDIA?
Early Blogs ,[object Object],[object Object]
Early News Site ,[object Object]
Someday our tools will probably seem equally primitive.
Printing Press, Telegraph, Newsweeklies
Billboards/out of home media
Billboards integrating into Real Life
Radio – kind of ended the telegraph role for news gathering
Newsreels
TV
Death Of JFK The Assassination of John F. Kennedy was a defining moment in television .
TV ,[object Object],[object Object],[object Object]
News Radio, Talk Radio, News and Sports radio ,[object Object],[object Object],[object Object],[object Object]
News TV channels ,[object Object]
The 3-Screen world ,[object Object],[object Object],[object Object]
“ How to Dial a Telephone” (1927)
Discussion of the 3 screens, what they are and how they can be used ,[object Object],[object Object],[object Object]
Integration Issue ,[object Object],[object Object]
What works on TV doesn’t always work on computer ,[object Object],[object Object]
What works on TV doesn’t always work on computer ,[object Object],[object Object]
IBM Online Media Usage Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumers dwell in an increasing Multiscreen World: ,[object Object],[object Object],[object Object]
This just in…TV not dead yet! ,[object Object]
US Mobile Lag ,[object Object],[object Object]
Handhelds ,[object Object],[object Object]
Smart Phones ,[object Object],[object Object]
iPhone Usage Study… ,[object Object],[object Object],[object Object]
Net Growth Projections ,[object Object]
Projection analysis ,[object Object]
Paradigm shift alert! ,[object Object],[object Object]
Ubiquity is omnipresent ,[object Object],[object Object]
Outdoor Interactive Voting: “Develop a Point of View” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outdoor Interactive “Develop a Point of View” Billboard
New Scenarios ,[object Object]
 
 
 
 
 
What have we learned? ,[object Object],[object Object],[object Object]
Social Media Discussion ,[object Object],[object Object],[object Object]
So, now that we’ve seen a bit about the 3 Screen world… ,[object Object]
Trans-Media and the Heroes Phenomenon
Not Just a TV Show ,[object Object],[object Object],[object Object]
Evolutions… ,[object Object]
Sponsorship built into the plot
Sprint-sponsored content/contest for next season Hero ,[object Object]
Additional stories expand the universe of the show
Extra content from website becomes a Graphic Novel in paperback
An official unofficial fan site!
User Generated Encyclopedia of Heroes - Heroes “wikipedia” ,[object Object],[object Object]
Learning? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RockYou-Sweeney Todd Newsfeed Promotion On-page Click-thru to Learn More About Movie Results: ,[object Object],[object Object],Created co-branded quiz within the Likeness application titled “Best Johnny Depp Characters” to promote Sweeney Todd debut.
The brand that is Chris Brogan or Robert Scoble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Take-Aways – What Old Media can teach new media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… More takeaways ,[object Object],[object Object],[object Object]
[object Object],[object Object],http://www.comscore.com/press/release.asp?press=2223
[object Object],[object Object],Comscore studies http://www.comscore.com/press/release.asp?press=2223
Nielsen Ratings from 2/4/2008
What can New Media teach the Old Media Companies?
Professionalism Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Products cant have erorrs
Difference between genuine human condition “in the moment” and professionalism ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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