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© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Adrian Hornsby, Technology Evangelist, Amazon Web Services
@adhorn
Can Automotive be as Agile as
Unicorns?
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Challenges for the Automotive
Industry Today
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Connected Vehicles and Applications
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Need to develop, test and deploy faster
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Stay at the forefront of technological development
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Customers are asking
the automotive industry to act as the tech industry
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Intelligence and Autonomy
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Let’s talk a bit about
innovations at Amazon
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
“Our customers are loyal to us right up until the
second somebody offers them a better service,
and I love that. it’s super-motivating for us.”
CEO Jeff Bezos
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Can Automotive be as agile as Unicorns?
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Digital Customer Engagement
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Use Case: Omnichannel Marketing Content Delivery
Can Automotive be as agile as Unicorns?
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Audi AG, Zerolight and AWS Demonstrate Their Connected Customer
Journey at CES2018
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
https://aws.amazon.com/automotive/customer-engagement/
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Connected Vehicle Systems
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
• Organize
• Monitor
• Manage
• Secure
AWS IoT Platform
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Scania
“For us, cloud is more than a technology, it is a fundamental part
of our strategy moving forward. Through connectivity, powered
by the cloud, we can enhance vehicle performance and customer
profitability. This makes AWS much more than just a service
provider, they are an important business partner supporting our
future growth.”
Michael Müller, Director Infrastructure Services, at Scania.
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
https://aws.amazon.com/solutions/case-studies/wireless-car/
WirelessCar, part of Volvo Group, connects two million vehicles in
more than 65 countries
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
BMW 7 Series with Carasso
https://www.youtube.com/watch?v=cyqzpbwvyxU
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
“The opportunity for technology to impact how races are won
cannot be overstated, and the reliability, flexibility, and speed
that AWS provides to our engineers across the globe
unequivocally helps us win races”.
Chris Andronaco, Technology Director at Toyota Racing Development
https://www.businesswire.com/news/home/20170928005251/en/Toyota-Racing-Development-All-in-AWS
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
https://aws.amazon.com/automotive/connected-vehicles/
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Autonomous Driving
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
FRAMEWORKS AND INTERFACES
PLATFORM SERVICES
APPLICATION SERVICES
Amazon
Rekognition
Amazon Polly Amazon Lex
AI platform on AWS
Amazon
Rekognition Video
Amazon Transcribe
Amazon Comprehend
Amazon SageMaker AWS DeepLens Amazon EMR
Deep Learning AMI
Amazon Translate
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Autonomous Driving Use Case
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Autonomous Driving Systems
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Autonomous Driving Systems
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
https://aws.amazon.com/automotive/autonomous-driving/
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
N
EW
https://aws.amazon.com/blogs/aws/new-machine-learning-inference-at-the-edge-using-aws-greengrass/
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Can Automotive be as Agile as
Unicorns?
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Yes .. and it’s already happening!
• Cloud strategy
• Embrace disruption by Unicorns & be
part of their innovation process
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Learn more: https://aws.amazon.com/automotive/
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Welcome to the AWS Summit Stockholm
May 16th
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Nordic Region in 2018
• Data sovereignty
• Low latency between all
the Nordic Capitals
• Longer Ski slope!
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Go Build A
Smarter Future.
@adhorn

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Can Automotive be as agile as Unicorns?

  • 1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Adrian Hornsby, Technology Evangelist, Amazon Web Services @adhorn Can Automotive be as Agile as Unicorns?
  • 2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Challenges for the Automotive Industry Today
  • 3. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Connected Vehicles and Applications
  • 4. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Need to develop, test and deploy faster
  • 5. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Stay at the forefront of technological development
  • 6. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Customers are asking the automotive industry to act as the tech industry
  • 7. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Intelligence and Autonomy
  • 8. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Let’s talk a bit about innovations at Amazon
  • 9. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. “Our customers are loyal to us right up until the second somebody offers them a better service, and I love that. it’s super-motivating for us.” CEO Jeff Bezos
  • 10. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  • 12. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  • 13. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  • 14. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  • 15. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Digital Customer Engagement
  • 16. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Use Case: Omnichannel Marketing Content Delivery
  • 18. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Audi AG, Zerolight and AWS Demonstrate Their Connected Customer Journey at CES2018
  • 19. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. https://aws.amazon.com/automotive/customer-engagement/
  • 20. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Connected Vehicle Systems
  • 21. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. • Organize • Monitor • Manage • Secure AWS IoT Platform
  • 22. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Scania “For us, cloud is more than a technology, it is a fundamental part of our strategy moving forward. Through connectivity, powered by the cloud, we can enhance vehicle performance and customer profitability. This makes AWS much more than just a service provider, they are an important business partner supporting our future growth.” Michael Müller, Director Infrastructure Services, at Scania.
  • 23. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. https://aws.amazon.com/solutions/case-studies/wireless-car/ WirelessCar, part of Volvo Group, connects two million vehicles in more than 65 countries
  • 24. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. BMW 7 Series with Carasso https://www.youtube.com/watch?v=cyqzpbwvyxU
  • 25. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. “The opportunity for technology to impact how races are won cannot be overstated, and the reliability, flexibility, and speed that AWS provides to our engineers across the globe unequivocally helps us win races”. Chris Andronaco, Technology Director at Toyota Racing Development https://www.businesswire.com/news/home/20170928005251/en/Toyota-Racing-Development-All-in-AWS
  • 26. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. https://aws.amazon.com/automotive/connected-vehicles/
  • 27. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Autonomous Driving
  • 28. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. FRAMEWORKS AND INTERFACES PLATFORM SERVICES APPLICATION SERVICES Amazon Rekognition Amazon Polly Amazon Lex AI platform on AWS Amazon Rekognition Video Amazon Transcribe Amazon Comprehend Amazon SageMaker AWS DeepLens Amazon EMR Deep Learning AMI Amazon Translate
  • 29. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Autonomous Driving Use Case
  • 30. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Autonomous Driving Systems
  • 31. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Autonomous Driving Systems
  • 32. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. https://aws.amazon.com/automotive/autonomous-driving/
  • 33. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. N EW https://aws.amazon.com/blogs/aws/new-machine-learning-inference-at-the-edge-using-aws-greengrass/
  • 34. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Can Automotive be as Agile as Unicorns?
  • 35. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Yes .. and it’s already happening! • Cloud strategy • Embrace disruption by Unicorns & be part of their innovation process
  • 36. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Learn more: https://aws.amazon.com/automotive/
  • 37. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Welcome to the AWS Summit Stockholm May 16th
  • 38. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Nordic Region in 2018 • Data sovereignty • Low latency between all the Nordic Capitals • Longer Ski slope!
  • 39. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Go Build A Smarter Future. @adhorn