Hop Online offers multilingual search engine marketing--PPC, SEO, landing page optimization, video marketing and social media marketing--to clients that target customers across multiple countries and languages. We create comprehensive, customized Internet marketing strategies that fit the unique needs of each of our clients.

1. Multilingual Search Marketing & Web 2.0 Marketing Solutions AdWords landing page ROI call to action conversions Blog keywords hop-online.com

2. Contents Search Engine Marketing—What / Why / How? Sales & Profit Potential from Search Marketing Our Approach to Search Marketing About Hop Online: Services, Benefits, Contacts Appendix I: Global SEM Market 1 2 3 4 5 Appendix II: Bulgarian Market for SEM 6 hop-online.com

4. SEM Plays Key Role in Web 2.0 Marketing SEO PPC Referral Links (keywords) (keywords) (anchor text) Pull Users through SEM, Push Content through Social Media SEM hop-online.com Newsletter/ Email Marketing Social Bookmarking Blog Company fan page Advertising Groups Company profile Direct Ads Brand channel SEO for video PPV video ads Photo SEO Followers SMS marketing Original Content

5. 4 Key Components of a Complete SEM Strategy Achieve near-term, controlled ROI; supplement and gather key data for SEO . Convert visitors from search engines into customers through opt-in data capture and calls to action . Optimize your site for long-term ranking within organic search results for top keywords . Measure & optimize key performance indicators (KPI) like goal conversions for continual improvement . PPC SEO Landing Pages Analytics hop-online.com

7. How AdWords Can Pay For Itself… And Then Some $1,000 initial investment in AdWords $0.10 CPC ≥ 10,000 clicks 1% conversion rate = 100 sales Average sale = $50 $1K investment returns $5K in sales Reinvest profits, increase budget ROI = 500% hop-online.com

8. Sales & Profit Potential From PPC Marketing 1.50 1.25 1.00 0.75 0.50 0.5% 1.0% 1.5% 2.0% 2.5% Cost-per- click Click-through rate (CTR) Estimated Revenue / ROI for: 1M Impressions, 1% Conversion rate, 150 EUR Rev/Conversion 0.25 Conversions & ROI hop-online.com 7 500 / 20% 15 000 / 20% 22 500 / 20% 30 000 / 20% 37 500 / 20% 7 500 / 50% 15 000 / 50% 22 500 / 50% 30 000 / 50% 37 500 / 50% 7 500 / 100% 15 000 / 100% 22 500 / 100% 30 000 / 100% 37 500 / 100% 7 500 / 200% 15 000 / 200% 22 500 / 200% 30 000 / 200% 37 500 / 200% 7 500 / 500% 15 000 / 500% 22 500 / 500% 30 000 / 500% 37 500 / 500% 7 500 / 900% 15 000 / 900% 22 500 / 900% 30 000 / 900% 37 500 / 900% CTR Quality Score CPC

9. Our Approach to Launching a Successful PPC Campaign Establish website conversion & ROI goals. Define geographic and language targets . Optimize keywords, bids, ad copy & placement targeting … Perform keyword research, master listing, & clustering. Structure targeted campaigns, set daily budgets, create ad groups. Step 1 Step 2 Step 3 Step 4 Step 5 hop-online.com

10. Targeting Keyword Head and Long-tail Search Phrases Search volume ROI antivirus software spyware protection free antivirus download hop-online.com 13.6 million monthly searches 450K monthly searches 75K monthly searches Ad copy contains exact keyword phrases and specific calls to action

11. Key Performance Indicators in ROI Measurement * Ad CTR Ad Impressions = Conversion Revenue per conversion / Cost per conversion - 1 ROI * Conversion rate hop-online.com

15. Contacts Paris Childress CEO [email_address] Skype: pchil9 +359 885 121214 95 Blvd Arsenalski #31 Sofia 1421 Bulgaria hop-online.com

16. Appendix hop-online.com

18. US Online Ad Spending By Format 2008-2011 (USD Millions) + 45% Source: eMarketer hop-online.com Search #1 & extending its lead

19. UK Leads in Search, Bulgaria Lags Europe UK Source: IAB Europe & IAB UK Bulgaria Online Advertising Share by Format - 2008 hop-online.com

21. Bulgarian Advertising Media Mix & the Money/Time Gap Source: Piero 97 Media Agency & Nielsen Online % media money spent online 71.5 4.5 11.9 12.1 % media time spent online hop-online.com