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Event Report - Salesforce Dreamforce 2017 - My, oh my and platform news

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Holger Mueller
Holger Mueller

Holger Mueller of Constellation Research shares his top takeaways from Salesforce's Dreamforce conference, held in San Francisco from November 5th till 9th 2017.

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© 2010-2017 HMCC & Constellation Research, Inc. All rights reserved. 1#DF17 Event Report – Salesforce Dreamforce 2017 The usual massive, hyped and very well attended (Salesforce claimed 170k) event, with more Trailhead presence than ever. • Salesforce discovers Personalization – puts a ‘my’ in front • Partnership with Google – key isn’t Adverbs / GSuite, but GCP • New developer tooling (dynamic pages) and automation • Improved Trailhead learning, may have ambition to become a generic Learning solution. MyPOV: Good progress, though at glacial pace. The reason is Salesforce is re-platforming to AWS, and now to GCP. Little desire to build more functionality until that’s done.

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