1) The mobile market is growing exponentially, surpassing traditional markets like PCs, TVs, and movies. Smartphones now make up 19% of the mobile market and drive most mobile internet usage. 2) The document outlines two prototypes created by Ghent University Library to create a mobile library website and app. The first in 2009 was a simple mobile-optimized website, while the second in 2010 was a hybrid native/HTML5 app supporting multiple mobile platforms. 3) The second prototype took 4 months and cost around 4 weeks of a programmer's time to create basic features like searching the catalog, placing holds, and accessing databases from a mobile device.

2. Part I - The Numbers

3. Internet Stats Facebook Google Twitter WorldCat EBSCO UGent 0,5%

4. Mother of All Markets

5. Exponential Growth

7. Increasing capabilities 1998 2002 2006 2007 PDA Camera Games Email Music Video Web GPS Apps 2010+? Tablet Television 3D Touch Transflective Colors

8. 2010 worldwide statistics 2010 Q2 worldwide mobile sales 19% of mobile market = smart phones 2010 Q2 smart phone martket 31% of smart phones = Android or iPhone 2010 web statistics 88% Android or iPhone 9% of mobiles sold in 2010 is driving the mobile internet

9. University statistics UC Davis 2009 43% surf the web - 88% read email - 90% websites - 72% read books/articles TU Delft 2010 UGent 2010 13% surf the web - 55% read email - 65% websites - 35% read books/articles

10. UGent Platform

11. Where are they? Enrico Fermi - 1950

12. Part II - Implementation Details

14. 2009 Prototype 1

15. 2009 Prototype 1

19. Main menu...

20. GPS-powered library search...

21. GPS-powered library search...

22. Incremental search... SMS like search, show results while you type...

23. Brief and long views...

24. Hold request... Here we reused an in-house developed web application... Boopsie supports ALEPH hold requests

25. RSS Feeds..

26. UGent Library tweets...

27. Creating submenu’s: list of mobile enabled databases

28. Admin interface

29. TOC (sub) Menus

30. TOC in vanilla interface

31. Reading list

32. Reading list in vanilla interface