My presentation from the first Startup Lessons Learned conference.

1. Pivots
KISSmetrics Case Study
Hiten Shah
Startup Lessons Learned Conference • Apr 23, 2010
Friday, April 23, 2010

2. Pivot
“The idea that successful startups change directions
but stay grounded in what they've learned.”
Eric Ries, The Lean Startup
Customer STOP
Customer STOP
Customer STOP
Scale STOP
Discovery Validation Creation Company
Pivot
Friday, April 23, 2010

3. YouTube - Customer Need Pivot
Friday, April 23, 2010

4. PayPal - Feature Pivot
Friday, April 23, 2010

5. Facebook - Platform Pivot
Friday, April 23, 2010

6. Friday, April 23, 2010

7. Our Vision for KISSmetrics
Provide Actionable Analytics
Software as a Service
No-Touch / Low-Touch Sales
Friday, April 23, 2010

8. Social Application Developer
Zach Allia, Creator of Free Gifts
Friday, April 23, 2010

9. Social application developers...
Need specialized analytics
Will pay for these analytics
Are a growing segment
Friday, April 23, 2010

10. First Product Iteration
Friday, April 23, 2010

11. Lessons Learned - First Iteration
App Developers need to make money
Analytics is a universal problem
People want to customize reports
Friday, April 23, 2010

12. Everyone
Bloggers, Web App Developers, Social App Developers, Marketers, Product Managers, etc...
Friday, April 23, 2010

13. Everyone...
Needs analytics
Knows what they should measure
Wants customizable dashboards
Friday, April 23, 2010

14. Pivot 1
Friday, April 23, 2010

15. Lessons Learned - Pivot 1
People don’t know what to measure
Customizability requires hand-holding
Not all customers are profitable
Friday, April 23, 2010

16. Marketer
Matt Brezina, Co-Founder of Xobni
Friday, April 23, 2010

17. Marketers...
Only care about actionable analytics
Want to improve their conversion rates
Are willing to pay for analytics
Friday, April 23, 2010

18. Pivot 2
Friday, April 23, 2010

19. Friday, April 23, 2010

20. Lean Startup Lessons Learned
Friday, April 23, 2010

21. Every prospect is important
Friday, April 23, 2010

22. Hunt for the Patterns
Friday, April 23, 2010

23. Less is More
Friday, April 23, 2010

24. First-time user gratification is important
Friday, April 23, 2010

25. Thank You!
Go to CustDev.com
Promo Code: LEAN
@hnshah
hshah@kissmetrics.com
Friday, April 23, 2010