2. Who We Are
iacunato-mclane specializes in helping health and wellness
companies build strong and memorable brands. This includes
developing marketing strategies, building and refreshing brands,
advertising, public relations, direct marketing, web, social media
and research.
Health & wellness covers a broad range of organizations from
hospitals, health plans, home health, medical groups and
pharmaceutical firms to rehab facilities, dental practices,
skincare companies, med spas, wellness companies, sports
medicine, weight management and exercise companies.
3. Who We Are
Our more than 20 years of experience in the health and
wellness industry has taught us a lot about what successful
marketing is ~ and isn’t. We believe it boils down to a
combination of experience and skills. We also believe that to
distinguish yourself or your client from the competition is a
result of the passion you bring to the game every day.
So that’s our motto . . .
health matters. passion wins.
6. Branding – What is involved?
We are Brand Builders
We use a strategic approach based on what you stand for
and how you want to be perceived.
Branding components
Whether you’re creating a new brand, reinvigorating an
existing one or launching a new product, we provide
strategically sound expertise and the skillful planning it
takes to get it done right.
health matters. passion wins.
7. Branding – What is involved?
Phase I – Discovery / Market Research
♦ Review all available and appropriate data
♦ Conduct interviews
♦ Competitive summary
Phase II – Brand Strategy
♦ Create or refine Position Statement
♦ Define brand voice, attributes and personality
♦ Create the brand visual expression
♦ Provide direction on messaging and taglines
health matters. passion wins.
8. Creative – Why is it important?
Message, call-to-action, pitch and tone to get
through the gatekeeper, engage the prospect and
make them remember you and what you stand for…
The power to engage consumers by channeling
your organization’s culture, unique characteristics
and personality
We have copywriters and graphic designers who are
experienced in and passionate about healthcare, and
dedicated to crafting unique verbal and visual messages
health matters. passion wins.
9. Public Relations
Add credibility to your organization . . . PR should be
an extension to your marketing plan.
♦ Our PR team will develop a plan to support your
brand image as well as your business goals and
marketing strategy
♦ We will analyze, build and maintain a media list to
reach your key targets and maintain it with current
editorial contacts
health matters. passion wins.
10. More on PR
♦ A living PR plan will have on-going media outreach
opportunities including press releases, pitch letters,
by-line articles, commentaries and op-ed’s
♦ We believe that media training, media coaching before
interviews and serving as your media contact is key to
successful media relations
♦ Speaking and community outreach programs make your
brand human and real to your customers and prospects
health matters. passion wins.
11. Web Strategies – Are you easily found?
Have your website work for you 24/7… Effective
websites should deliver your message easily and efficiently
to everyone.
♦ Easily searched on Google, Yahoo, and others . . .
♦ Site must be user friendly, visually appealing, and
technically efficient
♦ We will evaluate your Internet presence in the
marketplace – image, awareness, and competition
health matters. passion wins.
12. Web Strategies – Are you easily found?
♦ Develop or enhance visual appeal to be consistent with
your brand
♦ Incorporate SEO (Search Engine Optimization) and
Google analytics
♦ Monitor and review analytics to ensure your site is
working for you
health matters. passion wins.
13. Social Media – Are you/Should you?
This is the new wave of marketing and
communicating with customers and business
contacts . . .
♦ LinkedIn
♦ Blogs
♦ Twitter
♦ Facebook
The i/m social media team will help you evaluate and
determine if this makes sense for your company
health matters. passion wins.
14. I KNOW THE PRICE OF SUCCESS:
Dedication, hard work and an unremitting devotion
to the things you want to see happen.
--Frank Lloyd Wright
15. Call Us to Discuss Your Marketing Needs
Debby Iacunato
debby@iacunato-mclane.com
888.356.6406 x1
Or
Hildi Moore
hildi@iacunato-mclane.com
888.356.6406 x4
health matters. passion wins.
