A sampling of design and innovation processes

1. DESIGN THINKING FRAMEWORKS
@heathermcgowan
A Collection of Design Processes

2. DESIGN THINKING FRAMEWORKS
@heathermcgowan
NEW STUFF TO
SAME OLD PEOPLE
TWEAK PRODUCT,
SERVICE OR BRAND
SELL OLD STUFF TO
NEW PEOPLE
SELL NEW STUFF TO
NEW PEOPLE

3. DESIGN THINKING FRAMEWORKS
@heathermcgowan
UK DESIGN COUNCIL: DESIGN PROCESS (TRANSFORMATION DESIGN)

4. DESIGN THINKING FRAMEWORKS
@heathermcgowan
Vision + Leadership
Tasks + Execution
Time
Research
Observations
Insights
Frameworks
Synthesis
Strategy
Opportunities
Assumptions
Products
Services
Solutions
Technologies
Value
Creation

5. DESIGN THINKING FRAMEWORKS
@heathermcgowan
Probe Define Solve
Synthesis Frameworks Strategy
Inspired by the UK Design Council
Understand Create Prototype Refine Test Execute
HOLISTICSPECIFIC

6. DESIGN THINKING FRAMEWORKS
@heathermcgowan
IDEO’S 5 STEP DESIGN PROCESS
1. Observation
2. Brainstorming
3. Rapid Prototyping
4. Refining
5. Implementation

7. DESIGN THINKING FRAMEWORKS
@heathermcgowan
IDEO’S 5 STEP DESIGN PROCESS

8. DESIGN THINKING FRAMEWORKS
@heathermcgowan
IDEO’S 5 STEP DESIGN PROCESS

9. DESIGN THINKING FRAMEWORKS
@heathermcgowan
IDEO’S 5 STEP DESIGN PROCESS

10. DESIGN THINKING FRAMEWORKS
@heathermcgowan

11. DESIGN THINKING FRAMEWORKS
@heathermcgowan
Problem
Framing
Problem
Solving

12. DESIGN THINKING FRAMEWORKS
@heathermcgowan
Philau/Corlett Model

13. DESIGN THINKING FRAMEWORKS
@heathermcgowan
Di Resta- McGowan: Types of Innovation

14. DESIGN THINKING FRAMEWORKS
@heathermcgowan
Price Seating
Choices +
Lounges
Hub
Connectivity
Speed Frequency point to
point departures
Friendly,
flexible
service
BANKRUPT
CY
LOW
Level
Offering
HIGH
Level
offering
Mid Range
Offering

15. DESIGN THINKING FRAMEWORKS
@heathermcgowan
APPAREL-
FOOTWEAR
INDUSTRY
Price Newness Style +
Materials
Story Customer
Engagemen
t
LOW
Level
Offering
HIGH
Level
offering
Customer
Service +
Loyalty
Mid Range
Offering
BLUE OCEAN STRATEGY CANVAS

16. DESIGN THINKING FRAMEWORKS
@heathermcgowan
Price Wine
Distinction
+ Marketing
Complexity
and
Prestige
Ease of
Selection
Fun and
Adventure
Easy
Drinking
BUDGET
WINE
PREMIUM
WINE
BLUE OCEAN STRATEGY CANVAS
LOW
Level
Offering
HIGH
Level
offering
Mid Range
Offering

17. DESIGN THINKING FRAMEWORKS
@heathermcgowan
Profit Model
The way in which you make
money (Skype- Freemium)
Network
Connections with others to
make value (Target-
designers)
Structure
Alignment of Talent and
Assets (Whole Foods-
feedback)
Process
Superior Methods
(Zara- Fast Fashion)
Product Performance
Distinguishing Features
and Performance
(OXO- Universal
Design)
Product System
Complimentary Products,
Systems, Services (Apple)
Service
Support enhancement that
surround offering (Zappos)
Channel
How Products + Services are
Delivered (IKEA)
Brand
Representation of Brand and
Businesses (Virgin-
diversity)
Customer Engagement
Distinct Interactions
(Wii)