SlideShare ist ein Scribd-Unternehmen logo
1 von 49
Downloaden Sie, um offline zu lesen
201
2016
strategist survey
5
imma let you ïŹnish

but ïŹrst, a few things from the strategy community
Siftly is a new site, created by one of our own: Frank StrieïŹ‚er. It’s designed
to streamline the hiring process for strategists.
If you want to work in an agency or consultancy and you want to see all the
available jobs, you can set up a quick proïŹle on Siftly and receive notices of
job openings that match your speciïŹcations, straight to your inbox.
The survey team’s own, Willem van der Horst, has
started a fantastic podcast and newsletter. Head over to
icecreamforeveryone.net to take part. Check out
interviews with Cindy Gallop, Heidi Hackemer, and
many more.
Paul Savaiano is the new Head of Strategy for TAXI
New York (congrats, Paul!). He’s always open to talking
with nice smarties, such as yourself.
He’s also working on a tool to help people embrace
their biases and is looking for a fellow maker to
collaborate on it. If this is interesting, send a message to
paul.savaiano@gmail.com.
It’s my survey, I can push books if I want to.
There have been some great ones published since the last survey.
Make sure you’re keeping up.
Thisonewaswrittenbyagirl.
Ew,gross.
table of contents
7welcome
12
20
16
who took the survey
sources of inspiration
top ïŹndings
23us salary details
38uk salary details
welcome from heather
Hello Strategist Friends,
Welcome to the 9th edition of the survey.
Well, let’s start with a disclosure that this report is not as complete as it’s been in years past. We
have tried making changes over the years to both learn new things about our tribe as well as save
our small, all-volunteer team time in analysis.
We haven’t ïŹgured out how to make it easy just yet.
If there’s something missing that you were hoping to see, I personally apologize.
Since we last met, some countries and organizations (Sweden, Canada, VCU Brand Center) have
started their own surveys which is great because they can more easily tailor their questions to—
and chase completes from—their local community. Let’s keep doing this - UK, Brazil, you need
your own surveys. I’m happy to help whoever hears this call.
As for me, henceforth I will be exploring polling. Fewer questions, more often. If the salary
knowledge is what gets you hot and bothered, consider this your call to take that on.
When I ïŹrst started working, I wanted to be head of the department. I admired and looked up to my
bosses. I was driven to learn, and as I did the job, it got more enjoyable. I traveled all over and once
I got to that level, I ïŹnally
what? Did I really expect a job to satisfy me?
Today, I ïŹnd I most admire Faris and Rosie Yakob: friends of mine who created Genius Steals, a
strategy consultancy that has no ofïŹces or home base. I admire Heidi Hackemer: a friend who
started another consultancy, Wolf & Wilhelmine, with the express purpose of doing great work while
having a life. These are people who are paying attention to what they read on all those open tabs:
countless studies demonstrating that we can be far more productive working in more humane ways.
I was just in New York and was fortunate enough to meet Cindy Gallop and receive an hour’s long
pep talk to start my own business and create what I wish existed. While I don’t know what that is
yet, in a month, my husband and I are putting our things in storage and switching to living
nomadically. If I could be of some help on a freelance basis, I’d love to travel to you and
work with you while I ïŹgure things out. If you want to start a business with me, let’s talk
about that, too.
Rosie, Faris, Heidi - they can’t be the only ones. I’d love to know about, and write about, more
people who are changing the industry speciïŹcally to be more humane. Please be in touch.
A message from me would not be complete without at least one semi-crazy idea.
Remember, semi-crazy is in my DNA and it does tend to work out for me, whether it’s asking people
to tell me their salaries or asking people if I can live and work with them.
So here’s the idea: Maybe you caught the recent New Yorker article about co-living spaces on the
rise in the US? Basically these are adult dorms. One called Common, had over 1,000 applications
for their ïŹrst eighteen rooms!
So far, they are all designed as an alternative to the random, found-on-Craigslist roommate. None
are designed around a theme. Wouldn’t it be interesting to found a co-living space for strategists?
Or only women in the biz? Or people looking to start a business who don’t have an idea or co-
founders yet? Who knows what sort of group it will be, but if the idea of having me as your
house-leader/mentor/RA-type in New York, LA, San Fran, or Portland is at all interesting
to you, please get in touch. Because I’m interested in living with you.
Here’s that article:
http://www.newyorker.com/magazine/2016/05/16/the-rise-of-the-co-living-startup
Oh yeah, the survey. Here’s the skinny:
Participation is up 45% Are we planners or are we strategists is as useful a question as are we
humans or are we dancers. This year we recast the survey as The Strategist Survey and we saw
participation increase 45% over the 2013/2014 edition (the last time we ïŹelded the survey).
While that seems to be good news on the surface, a lot of the increase came from the US and we
saw Brazil participation cut in half.
Are strategists leaving the communications industry? Yes, but not in numbers large enough
to compare salaries with those still in communications services.
We also made a change in how we collect data in an attempt to minimize the massive volume of
work that we put in to analyze your salaries: We made salary a closed-ended question if you’ll
recall. And in so doing, we made the ceiling too low. If you make over $300K USD (or the
equivalent) you will not ïŹnd granular details on salary. But hey, you’re making bank and clearly you
know how to advocate for yourself!
A ïŹnal thought
 as I travel around the world and meet with so many of you who do similar work, I
see a rift developing between those who have left agencies and those who haven’t.
The way I see it, we are better strategists because we are working for all types of companies on all
sorts of strategic challenges.
We will be better off if we can see ourselves as one community.
A community that shares with and learns from each other.
Good strategy inspires more good strategy.
If you’re waiting for an invitation, consider this yours: Feel free to design ways for us to connect. To
work smarter. To share more. You see, I have a soft-spot for you. I know a lot of you. You’re more
capable than you realize.
And now back to our regularly scheduled survey results.
Love,
Heather
who took the survey?
This time 2,556 strategists participated from around the world. While that’s a hefty 45%
more than the 1,776 who took it last time, unfortunately that doesn’t mean we have
large pools of people from the same country we can analyze.
,55
USA
n=1,008
Brazil
n=137
UK
n=294
Germany
n=89
Canada
n=88
Australia
n=85
46% 1
14% 5
6% 14
4% 1
4% 2
4% 3
Netherlands
n=54
3% 1
Spain
n=46
2% 4
France
n=44
2% 2
45%
are female
55%
are male
This is a total switch from the last report
when we had 56% female
21%
are expats
79%
are in their home country
This is 4 points higher than
last time.
Yay for trying new countries!
we lean toward communications
Our goal this time around was to include strategists of all types. Because we get calls from all sorts of companies trying to hire us, we wondered
if this was an indicator of an exodus out of agencies. While the scale hasn’t tipped away from agencies entirely, we were intrigued to ïŹnd a
quarter of our respondents working outside of communications services ïŹrms. If you are growing brands outside of the agency industrial complex
(as we affectionately call it), you’re not alone.
Communications Services
Started own consultancy
Freelance
Brand Marketing
Business Growth Services
Primary Research
76%
6%
5%
5%
4%
1%
1%
Unemployed
2%Teacher/Student/ Intern Last edition we had 35 people who identiïŹed
as unemployed. This time we have a mere 27
people. From our perspective, we’d likely label
ourselves as freelancers before choosing to be
labeled unemployed. But as you dig into the
results and see that freelancers are getting
quite a lot of work, it’s comforting to know that
if you want work in this industry, it’s out there.
what kind of strategist are you?
Brand Strategist is the moniker we like best: 69% of us chose it as our type. But we let you pick more than one, and we saw a lot of overlap.
Brand
Creative
Communications
Digital
Business
Technology
Social
Media
Content
69%
58%
48%
38%
26%
24%
19%
9%
45%
are ‘somewhat likely’
or ‘very likely’
to switch jobs in the next year
That’s almost half of your colleagues. Or your team.
30%
have been laid off/
made redundant
one or more times
35%
of us
have already changed
jobs in the last 12 months
40%
want to leave or
have already left
the agency world altogether
95%
have less than 20 years of experience
Where do all the OG’s with their experience go?
wild card question
do you consider yourself a growth hacker?
Those who do say, why not?
Those who don’t feel it’s just another term du’jour.
37%
said ‘Yes’
37%
said ‘No’
26%
said ‘I don’t know’
We’ve read the book and some articles and it does seem like a lot of what we do has simply been recast to be more palatable for the
startup scene

sources of inspiration
We asked for the one place you get inspiration that no one knows about.
the most obvious
the most fun
Psychedelics, weed
WARC, PSFK, Brain Pickings, The Account Planning group on Facebook, Iconoculture, springwise.com, slideshare.net
Podcasts came up a lot. These speciïŹcally: Hidden Brain, Invisibilia, This American Life, Brain Matters, 99% Invisible, Planet Money, The
Digital Human, On the Media
the most auditory
the most functional
A lot of really helpful tools were offered up: The Noun Project (downloadable icons of almost EVERYTHING), unsplash.com (free high-res
photos), iconosquare.com (Instagram analytics), Google Scholar
the oldest
a 1974 JWT guide to planning, the Bible
sources of inspiration (cont.)
most likely already in your feed
the most magazine-likeEntertainment Weekly, Time Magazine, Esquire Magazine, Wired Magazine, The Atlantic Monthly, The New Yorker, Bloomberg Business
Week, Harvard Business Review, New Scientist Magazine
eConsultancy, The Next Web, TED talks
Science Fiction, Comedy shows, Form a group of friends who don’t work in advertising
the most like having a real life
the most plannery
MartinWeigel.org, juniorstrategy.com, Openstrate.gy
sources of inspiration (cont.)
Davos - Not sure if this person meant the city in Switzerland or the Game
of Thrones character
Steven Johnson’s books
Stumbleupon
SXSW
CNN.com - to remind me what America sees/reads
The Alpine Review - an ad-free, independent magazine that puts the
present into long-term perspective
Kinfolk Magazine
The Skimm (for writing style, they add)
stratechery.com
Journal of Personality and Social Psychology
motherboard.vice.com
Sub-Reddit: Shower Thoughts
insitum.com
aeroli.to - another innovation ïŹrm
pemberleydigital.com - innovative web video production company
Working once a month as an assistant in a job I’ve never done before
Do Lectures
Facebook afïŹnity groups (moms group, makeup group, etc.)
tvtropes.org - for thinking about archetypes
John Oliver
mymodernmet.com - a mixture of different art + inspiring stories
Dezeen Magazine - architecture and design
Indiegogo and Kickstarter as a measure of innovation
Trivia nights
I talk to my hairdresser and get her to ask her clients questions for me
Benedict Evan’s mailing list
Slack group by responsive.org
Fraggl
99u.com - magazine, events and books for creative people
digitaltonto.com - the blog of Greg Satell
marketingritson.com - the site of professor and consultant Mark Ritson
knowledge.wharton.upenn.edu
producthunt.com - curation of the best new products
And a mix of everything that might prove useful else since you lot can ïŹnd inspiration in all sorts of places.
u.s. salary details
assistantstrategist(usa)
59 TOTAL RESPONDENTS
$70,000
MAXIMUM ANNUAL
SALARY IN GROUP
26
8
25
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY
$53,947
MINIMUM ANNUAL
SALARY IN GROUP
1.6 3.1
$46,050
$38,053
1.5 2.6
1.4 2.4
$32,000
SMALL
MEDIUM
LARGE
$48,500
$42,192
$36,000
1.7 4.2
1.6 2.9
1.3 1.5
$60,000
$49,875
$41,333
2 3.3
1.4 2.1
1 1.3
$55,000
$48,730
$42,000
1.6 3.1
1.3 2.5
1.3 2
strategist(usa)
169 TOTAL RESPONDENTS
$175,000
MAXIMUM ANNUAL
SALARY IN GROUP
65
36
25
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY
$89,772
MINIMUM ANNUAL
SALARY IN GROUP
4.6 8.2
$67,614
$48,821
3.2 5.7
2.1 3.7
$38,000
SMALL
MEDIUM
LARGE
$85,545
$69,904
$46,523
5.4 9.5
3.5 6.4
2 3.8
$97,000
$73,083
$49,250
4.5 8.8
3.4 6.2
2.6 3.9
$86,869
$67,223
$50,363
4 7
2.8 4.8
2 3.5
seniorstrategist(usa)
136 TOTAL RESPONDENTS
$200,000
MAXIMUM ANNUAL
SALARY IN GROUP
48
28
60
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY
$121,261
MINIMUM ANNUAL
SALARY IN GROUP
6.5 8.8
$96,842
$73,044
5.6 8
4.6 6.9
$49,000
SMALL
MEDIUM
LARGE
$114,687
$92,425
$68,533
6.9 9.3
5.7 8.8
4.5 7.7
$126,666
$103,392
$82,400
5.8 8
6 7.9
5 6.7
$121,904
$97,258
$72,800
5.8 7.9
5.2 7.3
4.6 6
associatedirector(usa)
38 TOTAL RESPONDENTS
$190,000
MAXIMUM ANNUAL
SALARY IN GROUP
14
9
15
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY
$152,867
MINIMUM ANNUAL
SALARY IN GROUP
8.7 11.3
$122,488
$91,929
7.1 10.3
5.2 9
$70,000
SMALL
MEDIUM
LARGE
$141,666
$112,187
$84,666
7.1 11
6.2 10.3
4.5 7.6
$157.500
$131,666
$107,000
9 13.5
8.7 11.8
7.5 9.5
$163,000
$127,055
$97,833
9.3 11.9
7.3 9.5
5.2 8
director(usa)
166 TOTAL RESPONDENTS
$255,000
MAXIMUM ANNUAL
SALARY IN GROUP
40
33
93
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY$180,075
MINIMUM ANNUAL
SALARY IN GROUP
9.4 12.9
$144,044
$108,472
8.5 11.6
6.8 9.7
$70,000
SMALL
MEDIUM
LARGE
$173,785
$138,700
$99,153
9.5 14.3
8.8 12.1
7 9.3
$198,333
$152,900
$118,545
12.8 15.2
9.6 12.3
9 10.7
$178,851
$143,460
$110,354
8.3 12.5
7.9 11
6.5 9.3
groupdirector(usa)
88 TOTAL RESPONDENTS
$300,000+
MAXIMUM ANNUAL
SALARY IN GROUP
10
22
56
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY$254,083
MINIMUM ANNUAL
SALARY IN GROUP
13 17.6
$192,083
$137,138
12 16.6
11.5 16.8
$77,000
SMALL
MEDIUM
LARGE
$221,666
$181,700
$140,666
12.3 15.3
15.1 17.7
11 14.6
$223,875
$183,818
$142,571
11.8 13.8
11.4 16.5
9.6 18.3
$263,933
$197,576
$133,555
13.2 17
11.8 16.6
15.3 10.4
headofdepartment(usa)
71 TOTAL RESPONDENTS
$300,000+
MAXIMUM ANNUAL
SALARY IN GROUP
27
18
26
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY$286,818
MINIMUM ANNUAL
SALARY IN GROUP
14 19.5
$214,435
$145,826
12.9 18.7
11.2 17.7
$100,000
SMALL
MEDIUM
LARGE
$255,555
$214,434
$121,125
15.5 17.5
12.9 18.7
13 23.1
$289,285
$223,888
$159,166
15.3 19.9
11.8 15.9
8.6 12
$291,250
$234,520
$167,875
12.1 18.8
13.2 20
11 19.4
globaldirector(usa)
9 TOTAL RESPONDENTS
$300,000+
MAXIMUM ANNUAL
SALARY IN GROUP
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY$287,667
MINIMUM ANNUAL
SALARY IN GROUP
15.6 26
$243,111
$180,000
12.8 18.2
10.6 13.6
$135,000
chiefstrategyoïŹƒcer(usa)
36 TOTAL RESPONDENTS
$300,000+
MAXIMUM ANNUAL
SALARY IN GROUP
16
17
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY$299,583
MINIMUM ANNUAL
SALARY IN GROUP
15.6 19.4
$234,529
$140,364
13.7 19.3
11.4 17.3
$90,000
SMALL
LARGE
$279,166
$197,750
$119,000
14.3 19.3
12.5 17.9
8.4 15
$300,000+
$260,666
$198,000
15.8 20.8
14.8 21.5
12.2 19.2
ceo/president/md(usa)
11 TOTAL RESPONDENTS
$300,000+
MAXIMUM ANNUAL
SALARY IN GROUP
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY$300,000+
MINIMUM ANNUAL
SALARY IN GROUP
21 27
$223,182
$128,333
18.9 30
13.7 34.3
$90,000
Ten of these 11 participants run
small companies. And this is the ïŹrst
time we see 30+ years of experience.
freelancerates(usa)
8
AVERAGE SALARY
ASST. STRATEGISTS
+
STRATEGISTS
$143,167
SR. STRATEGISTS
AVERAGE % DESIRE
TO BE BOOKED
AVERAGE %
ACTUALLY BOOKED53% 53%
$8,500$483
AVERAGE DAY RATE AVERAGE MONTHLY RATE
11
AVERAGE SALARY
$128,636
AVERAGE % DESIRE
TO BE BOOKED
AVERAGE %
ACTUALLY BOOKED65% 60%
$8,464$943
AVERAGE DAY RATE AVERAGE MONTHLY RATE
ASSOC. DIRECTORS
+
DIRECTORS
14
AVERAGE SALARY
$118,231
AVERAGE % DESIRE
TO BE BOOKED
AVERAGE %
ACTUALLY BOOKED65% 72%
$13,077$796
AVERAGE DAY RATE AVERAGE MONTHLY RATE
freelancerates(usa)
DEPARTMENT HEADS
+
CEO/PRES/MD
6
AVERAGE SALARY
$169,667
AVERAGE % DESIRE
TO BE BOOKED
AVERAGE %
ACTUALLY BOOKED73% 70%
$22,500$1317
AVERAGE DAY RATE AVERAGE MONTHLY RATE
GLOBAL, GROUP, AND
REGIONAL DIRECTORS
6
AVERAGE SALARY
$161,500
AVERAGE % DESIRE
TO BE BOOKED
AVERAGE %
ACTUALLY BOOKED65% 75%
$32,000$1,617
AVERAGE DAY RATE AVERAGE MONTHLY RATE
gendercomparison(usa)
40 20
YEARS IN STRATEGY
YEARS WORKING
AVERAGE SALARY
ASST. STRATEGIST $45,425
1.6 2.8
$46,894
1.6 2.6
STRATEGIST
SR. STRATEGIST
ASSOCIATE DIRECTOR
FEMALES MALES
DIRECTOR
94
$67,404
3.7 6.3
66
$69,378
3.5 6.2
97
$97,451
5.8 8.7
37
$96,594
5.6 8.4
21
$121,105
7.3 11.2
25
$124,826
6.1 8.8
84
$137,617
8.7 11.3
76
$151,500
8.5 12.3
gendercomparison(usa)
GROUP DIRECTOR
HEAD OF DEPARTMENT
GLOBAL DIRECTOR
CHIEF STRATEGY OFFICER
32 52
YEARS IN STRATEGY
YEARS WORKING
AVERAGE SALARY
$188,900
12.6 17.4
$192,720
11.7 16.1
FEMALES MALES
31
$216,967
14 19.4
37
$206,944
11.8 17.8
4
$233,750
12 19.2
4
$241,250
12 15
9
$223,125
12.1 18
23
$244,565
14.4 19.4
Mot interesting is the shift in participation as we look at the more senior roles. There is large
representation of females among younger strategists, then male participation overtakes. There
was only 1 female CEO participant compared to 10 males.
u.k. salary details
assistantstrategist(uk)
14 TOTAL RESPONDENTS
ÂŁ28,000
MAXIMUM ANNUAL
SALARY IN GROUP
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY
ÂŁ27,667
MINIMUM ANNUAL
SALARY IN GROUP
2 2.7
ÂŁ26,250
< ÂŁ25,000
1.4 2
1.7 2
< ÂŁ25,000
strategist(uk)
79 TOTAL RESPONDENTS
ÂŁ105,000
MAXIMUM ANNUAL
SALARY IN GROUP
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY
ÂŁ61,100
MINIMUM ANNUAL
SALARY IN GROUP
3.9 9.2
ÂŁ39,829
ÂŁ27,000
3.3 6.2
2.5 3.8
< ÂŁ25,000
seniorstrategist(uk)
29 TOTAL RESPONDENTS
ÂŁ92,000
MAXIMUM ANNUAL
SALARY IN GROUP
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY
ÂŁ76,857
MINIMUM ANNUAL
SALARY IN GROUP
7.7 14
ÂŁ55,966
ÂŁ34,429
5.7 11
3.3 6
ÂŁ26,000
associatedirector(uk)
12 TOTAL RESPONDENTS
ÂŁ86,000
MAXIMUM ANNUAL
SALARY IN GROUP
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARY
ÂŁ83,333
MINIMUM ANNUAL
SALARY IN GROUP
14.7 16.7
ÂŁ54,750
ÂŁ33,333
6.8 11.1
3.3 7.3
ÂŁ28,000
director(uk)
36 TOTAL RESPONDENTS
ÂŁ145,000
MAXIMUM ANNUAL
SALARY IN GROUP
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARYÂŁ114,556
MINIMUM ANNUAL
SALARY IN GROUP
15.3 21.6
ÂŁ86,389
ÂŁ60,000
9.3 14.1
5.8 11.4
ÂŁ47,000
headofdepartment(uk)
38 TOTAL RESPONDENTS
ÂŁ175,000
MAXIMUM ANNUAL
SALARY IN GROUP
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARYÂŁ136,600
MINIMUM ANNUAL
SALARY IN GROUP
14.9 18.2
ÂŁ98,211
ÂŁ60,800
12.5 18
9.1 15.7
ÂŁ45,000
chiefstrategyoïŹƒcer(uk)
11 TOTAL RESPONDENTS
ÂŁ250,000
MAXIMUM ANNUAL
SALARY IN GROUP
UPPER QUARTER
LOWER QUARTER
AVERAGE
YEARS IN STRATEGY
YEARS WORKING
ANNUAL SALARYÂŁ227,333
MINIMUM ANNUAL
SALARY IN GROUP
22.7 25
ÂŁ154,909
ÂŁ74,000
19.2 22.5
15.3 20
ÂŁ40,000
gendercomparison(uk)
11 3
YEARS IN STRATEGY
YEARS WORKING
AVERAGE SALARY
ASST. STRATEGIST ÂŁ25,909
1.5 2.3
<ÂŁ25,000
1.3 1.6
STRATEGIST
SR. STRATEGIST
ASSOCIATE DIRECTOR
FEMALES MALES
DIRECTOR
35
ÂŁ36,886
3 6.4
44
ÂŁ41,535
3.5 6.1
10
ÂŁ57,500
5.6 11.3
19
ÂŁ55,158
5.7 10.3
4
ÂŁ51,500
4.8 12.8
8
ÂŁ56,375
7.9 10.3
11
ÂŁ78,455
8.6 11.9
26
ÂŁ89,880
9.3 14.8
gendercomparison(uk)
HEAD OF DEPARTMENT
8 28
YEARS IN STRATEGY
YEARS WORKING
AVERAGE SALARY
ÂŁ93,375
17.3 20.6
ÂŁ99,821
10.7 17
FEMALES MALES
the team
This report was made possible by generous contributions of limited spare time from these awesome people:
Megan
Averell
Heather
LeFevre
Paul
Savaiano
Julia
Lee
Sam
Chotiner-
Gardner
Emma
Brooks
Willem
van der
Horst
Bori
Toth
Jon
Evoy
201
2016
strategist survey
5
thank you for playing

Weitere Àhnliche Inhalte

Was ist angesagt?

Rick James Model for selling innovative ideas
Rick James Model for selling innovative ideasRick James Model for selling innovative ideas
Rick James Model for selling innovative ideasJulian Cole
 
What is Digital Strategy?
What is Digital Strategy?What is Digital Strategy?
What is Digital Strategy?Julian Cole
 
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insightsStrategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insightsKaren Saba
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning SalonJulian Cole
 
Strategic Planning In Advertising
Strategic Planning In AdvertisingStrategic Planning In Advertising
Strategic Planning In AdvertisingGriffin Farley
 
Inspiring Creativity
Inspiring CreativityInspiring Creativity
Inspiring CreativityDaniele Fiandaca
 
Julian Cole - How to measure digital campaigns
Julian Cole - How to measure digital campaignsJulian Cole - How to measure digital campaigns
Julian Cole - How to measure digital campaignsMitya Voskresensky
 
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchPlanning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchJulian Cole
 
Strategic Planning Cheats
Strategic Planning CheatsStrategic Planning Cheats
Strategic Planning CheatsAndreas Krasser
 
Cultural tension strategy nigel rahimpour
Cultural tension strategy   nigel rahimpourCultural tension strategy   nigel rahimpour
Cultural tension strategy nigel rahimpourNigel Rahimpour
 
Brand Planning for Clients
Brand Planning for ClientsBrand Planning for Clients
Brand Planning for ClientsGriffin Farley
 
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAILMartin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAILIvan Chernopyatko
 
A Hunter's Guide To BS-Free Insights
A Hunter's Guide To BS-Free InsightsA Hunter's Guide To BS-Free Insights
A Hunter's Guide To BS-Free InsightsTom Morton
 
What is an insight?
What is an insight?What is an insight?
What is an insight?Umar Ghumman
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?VCU Brandcenter
 
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW60 Min Brand Strategist NEW
60 Min Brand Strategist NEWIdris Mootee
 
Lifedots Deck BBH New York
Lifedots Deck BBH New YorkLifedots Deck BBH New York
Lifedots Deck BBH New YorkAlwayne Ritchie
 

Was ist angesagt? (20)

Rick James Model for selling innovative ideas
Rick James Model for selling innovative ideasRick James Model for selling innovative ideas
Rick James Model for selling innovative ideas
 
What is Digital Strategy?
What is Digital Strategy?What is Digital Strategy?
What is Digital Strategy?
 
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insightsStrategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
 
Tbwa speech
Tbwa speechTbwa speech
Tbwa speech
 
Consumers insights
Consumers insightsConsumers insights
Consumers insights
 
My Planning Portfolio
My Planning PortfolioMy Planning Portfolio
My Planning Portfolio
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon
 
Strategic Planning In Advertising
Strategic Planning In AdvertisingStrategic Planning In Advertising
Strategic Planning In Advertising
 
Inspiring Creativity
Inspiring CreativityInspiring Creativity
Inspiring Creativity
 
Julian Cole - How to measure digital campaigns
Julian Cole - How to measure digital campaignsJulian Cole - How to measure digital campaigns
Julian Cole - How to measure digital campaigns
 
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchPlanning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
 
Strategic Planning Cheats
Strategic Planning CheatsStrategic Planning Cheats
Strategic Planning Cheats
 
Cultural tension strategy nigel rahimpour
Cultural tension strategy   nigel rahimpourCultural tension strategy   nigel rahimpour
Cultural tension strategy nigel rahimpour
 
Brand Planning for Clients
Brand Planning for ClientsBrand Planning for Clients
Brand Planning for Clients
 
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAILMartin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
 
A Hunter's Guide To BS-Free Insights
A Hunter's Guide To BS-Free InsightsA Hunter's Guide To BS-Free Insights
A Hunter's Guide To BS-Free Insights
 
What is an insight?
What is an insight?What is an insight?
What is an insight?
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?
 
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
 
Lifedots Deck BBH New York
Lifedots Deck BBH New YorkLifedots Deck BBH New York
Lifedots Deck BBH New York
 

Andere mochten auch

Why Growth Hacking is the Next Big Thing for Marketing
Why Growth Hacking is the Next Big Thing for MarketingWhy Growth Hacking is the Next Big Thing for Marketing
Why Growth Hacking is the Next Big Thing for MarketingAna Andjelic
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement PioneersOgilvy Consulting
 
BU PRSSA: What is Advertising
BU PRSSA: What is AdvertisingBU PRSSA: What is Advertising
BU PRSSA: What is Advertisingedward boches
 
How to Obsess the Customer Experience
How to Obsess the Customer Experience How to Obsess the Customer Experience
How to Obsess the Customer Experience Edward Cotton
 
Are You Ready to Form Voltron? (June 2010)
Are You Ready to Form Voltron? (June 2010)Are You Ready to Form Voltron? (June 2010)
Are You Ready to Form Voltron? (June 2010)Ben Malbon
 
Future of advertising: Agency as a platform
Future of advertising: Agency as a platformFuture of advertising: Agency as a platform
Future of advertising: Agency as a platformAjinkya Pawar
 
Brand Tags & The Advantage of Small Products
Brand Tags & The Advantage of Small ProductsBrand Tags & The Advantage of Small Products
Brand Tags & The Advantage of Small ProductsNoah Brier
 
The Agile Business Manifesto
The Agile Business ManifestoThe Agile Business Manifesto
The Agile Business ManifestoNeil Perkin
 
T1 Undercurrent ROS Pulse Score
T1 Undercurrent ROS Pulse ScoreT1 Undercurrent ROS Pulse Score
T1 Undercurrent ROS Pulse ScoreBud Caddell
 
How I learned to stop worrying about the brand
How I learned to stop worrying about the brandHow I learned to stop worrying about the brand
How I learned to stop worrying about the brandGareth Kay
 
Experience the future
Experience the futureExperience the future
Experience the futureLisa Hart
 
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising ShortlistTop 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising ShortlistJulian Cole
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?Julian Cole
 

Andere mochten auch (14)

Why Growth Hacking is the Next Big Thing for Marketing
Why Growth Hacking is the Next Big Thing for MarketingWhy Growth Hacking is the Next Big Thing for Marketing
Why Growth Hacking is the Next Big Thing for Marketing
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement Pioneers
 
2012: Year of the People?
2012: Year of the People?2012: Year of the People?
2012: Year of the People?
 
BU PRSSA: What is Advertising
BU PRSSA: What is AdvertisingBU PRSSA: What is Advertising
BU PRSSA: What is Advertising
 
How to Obsess the Customer Experience
How to Obsess the Customer Experience How to Obsess the Customer Experience
How to Obsess the Customer Experience
 
Are You Ready to Form Voltron? (June 2010)
Are You Ready to Form Voltron? (June 2010)Are You Ready to Form Voltron? (June 2010)
Are You Ready to Form Voltron? (June 2010)
 
Future of advertising: Agency as a platform
Future of advertising: Agency as a platformFuture of advertising: Agency as a platform
Future of advertising: Agency as a platform
 
Brand Tags & The Advantage of Small Products
Brand Tags & The Advantage of Small ProductsBrand Tags & The Advantage of Small Products
Brand Tags & The Advantage of Small Products
 
The Agile Business Manifesto
The Agile Business ManifestoThe Agile Business Manifesto
The Agile Business Manifesto
 
T1 Undercurrent ROS Pulse Score
T1 Undercurrent ROS Pulse ScoreT1 Undercurrent ROS Pulse Score
T1 Undercurrent ROS Pulse Score
 
How I learned to stop worrying about the brand
How I learned to stop worrying about the brandHow I learned to stop worrying about the brand
How I learned to stop worrying about the brand
 
Experience the future
Experience the futureExperience the future
Experience the future
 
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising ShortlistTop 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?
 

Ähnlich wie The 2015/2016 Strategist Survey Report

More Women Of Color Are Ready To Leave The Workforce
More Women Of Color Are Ready To Leave The WorkforceMore Women Of Color Are Ready To Leave The Workforce
More Women Of Color Are Ready To Leave The WorkforceFairygodboss
 
The top 3 things to consider before you start advertising
The top 3 things to consider before you start advertisingThe top 3 things to consider before you start advertising
The top 3 things to consider before you start advertisingColleen Gareau
 
Mazarine Treyz: How to Get the Dream Nonprofit Job You Deserve
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveMazarine Treyz: How to Get the Dream Nonprofit Job You Deserve
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveWild Apricot
 
Lessons From My Career Transition
Lessons From My Career TransitionLessons From My Career Transition
Lessons From My Career TransitionRenee Giacalone
 
Liliya Plotkina's Strategy Portfolio
Liliya Plotkina's Strategy PortfolioLiliya Plotkina's Strategy Portfolio
Liliya Plotkina's Strategy PortfolioLiliya Plotkina
 
Advice For Next Year
Advice For Next YearAdvice For Next Year
Advice For Next YearHeather LeFevre
 
Mazarine Treyz: How to Get the Dream Nonprofit Job You Deserve
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveMazarine Treyz: How to Get the Dream Nonprofit Job You Deserve
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveWild Apricot
 
FULLCOVER 9 | interview with Antonio Huertas, MAPFRE'S Chairman and CEO
FULLCOVER 9 | interview with Antonio Huertas, MAPFRE'S Chairman and CEOFULLCOVER 9 | interview with Antonio Huertas, MAPFRE'S Chairman and CEO
FULLCOVER 9 | interview with Antonio Huertas, MAPFRE'S Chairman and CEOMDS Portugal
 
Creativity in PR 2016
Creativity in PR 2016Creativity in PR 2016
Creativity in PR 2016PRovoke Media
 
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...Dana Gardner
 
The-Path-to-2016-Success
The-Path-to-2016-SuccessThe-Path-to-2016-Success
The-Path-to-2016-SuccessMatt Robbins
 
EstadĂ­sticas Inbound Marketing - 2016
EstadĂ­sticas Inbound Marketing - 2016EstadĂ­sticas Inbound Marketing - 2016
EstadĂ­sticas Inbound Marketing - 2016Cocktail Marketing
 
Charting New Territories: Old School PR Meets Social Media
Charting New Territories: Old School PR Meets Social MediaCharting New Territories: Old School PR Meets Social Media
Charting New Territories: Old School PR Meets Social MediaAbigail Broussard Falgout
 
Targeted Job Marketing
Targeted Job MarketingTargeted Job Marketing
Targeted Job Marketingpatrick1952
 
John Stepper interview
John Stepper interviewJohn Stepper interview
John Stepper interviewJoanne Loudon
 
The ruthless application of common sense or 'how to run a PR firm' #2
The ruthless application of common sense or 'how to run a PR firm' #2The ruthless application of common sense or 'how to run a PR firm' #2
The ruthless application of common sense or 'how to run a PR firm' #2David Brain
 
Winnie-the-Pooh Strategic Communications Planning
Winnie-the-Pooh Strategic Communications PlanningWinnie-the-Pooh Strategic Communications Planning
Winnie-the-Pooh Strategic Communications PlanningPaula Newbaker
 
B2 b sales success with Dylis Guyan - international sales trainer
B2 b sales success with Dylis Guyan - international sales trainerB2 b sales success with Dylis Guyan - international sales trainer
B2 b sales success with Dylis Guyan - international sales trainerDallas McMillan
 
Volunteer Recruitment Using Social Media
Volunteer Recruitment Using Social MediaVolunteer Recruitment Using Social Media
Volunteer Recruitment Using Social MediaDave Powell
 

Ähnlich wie The 2015/2016 Strategist Survey Report (20)

More Women Of Color Are Ready To Leave The Workforce
More Women Of Color Are Ready To Leave The WorkforceMore Women Of Color Are Ready To Leave The Workforce
More Women Of Color Are Ready To Leave The Workforce
 
The top 3 things to consider before you start advertising
The top 3 things to consider before you start advertisingThe top 3 things to consider before you start advertising
The top 3 things to consider before you start advertising
 
Mazarine Treyz: How to Get the Dream Nonprofit Job You Deserve
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveMazarine Treyz: How to Get the Dream Nonprofit Job You Deserve
Mazarine Treyz: How to Get the Dream Nonprofit Job You Deserve
 
Lessons From My Career Transition
Lessons From My Career TransitionLessons From My Career Transition
Lessons From My Career Transition
 
Liliya Plotkina's Strategy Portfolio
Liliya Plotkina's Strategy PortfolioLiliya Plotkina's Strategy Portfolio
Liliya Plotkina's Strategy Portfolio
 
Advice For Next Year
Advice For Next YearAdvice For Next Year
Advice For Next Year
 
Mazarine Treyz: How to Get the Dream Nonprofit Job You Deserve
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveMazarine Treyz: How to Get the Dream Nonprofit Job You Deserve
Mazarine Treyz: How to Get the Dream Nonprofit Job You Deserve
 
FULLCOVER 9 | interview with Antonio Huertas, MAPFRE'S Chairman and CEO
FULLCOVER 9 | interview with Antonio Huertas, MAPFRE'S Chairman and CEOFULLCOVER 9 | interview with Antonio Huertas, MAPFRE'S Chairman and CEO
FULLCOVER 9 | interview with Antonio Huertas, MAPFRE'S Chairman and CEO
 
Creativity in PR 2016
Creativity in PR 2016Creativity in PR 2016
Creativity in PR 2016
 
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...
 
Facebook: Putting Your Nonprofit Face in Front
Facebook: Putting Your Nonprofit Face in FrontFacebook: Putting Your Nonprofit Face in Front
Facebook: Putting Your Nonprofit Face in Front
 
The-Path-to-2016-Success
The-Path-to-2016-SuccessThe-Path-to-2016-Success
The-Path-to-2016-Success
 
EstadĂ­sticas Inbound Marketing - 2016
EstadĂ­sticas Inbound Marketing - 2016EstadĂ­sticas Inbound Marketing - 2016
EstadĂ­sticas Inbound Marketing - 2016
 
Charting New Territories: Old School PR Meets Social Media
Charting New Territories: Old School PR Meets Social MediaCharting New Territories: Old School PR Meets Social Media
Charting New Territories: Old School PR Meets Social Media
 
Targeted Job Marketing
Targeted Job MarketingTargeted Job Marketing
Targeted Job Marketing
 
John Stepper interview
John Stepper interviewJohn Stepper interview
John Stepper interview
 
The ruthless application of common sense or 'how to run a PR firm' #2
The ruthless application of common sense or 'how to run a PR firm' #2The ruthless application of common sense or 'how to run a PR firm' #2
The ruthless application of common sense or 'how to run a PR firm' #2
 
Winnie-the-Pooh Strategic Communications Planning
Winnie-the-Pooh Strategic Communications PlanningWinnie-the-Pooh Strategic Communications Planning
Winnie-the-Pooh Strategic Communications Planning
 
B2 b sales success with Dylis Guyan - international sales trainer
B2 b sales success with Dylis Guyan - international sales trainerB2 b sales success with Dylis Guyan - international sales trainer
B2 b sales success with Dylis Guyan - international sales trainer
 
Volunteer Recruitment Using Social Media
Volunteer Recruitment Using Social MediaVolunteer Recruitment Using Social Media
Volunteer Recruitment Using Social Media
 

Mehr von Heather LeFevre

The Planner Survey 2012/2013
The Planner Survey 2012/2013The Planner Survey 2012/2013
The Planner Survey 2012/2013Heather LeFevre
 
Planner Gone Rogue: APG Singapore Talk
Planner Gone Rogue: APG Singapore TalkPlanner Gone Rogue: APG Singapore Talk
Planner Gone Rogue: APG Singapore TalkHeather LeFevre
 
What Gardening Can Teach Us
What Gardening Can Teach UsWhat Gardening Can Teach Us
What Gardening Can Teach UsHeather LeFevre
 
APG NL Presentation by Heather LeFevre
APG NL Presentation by Heather LeFevreAPG NL Presentation by Heather LeFevre
APG NL Presentation by Heather LeFevreHeather LeFevre
 
The Planner Survey 2011
The Planner Survey 2011The Planner Survey 2011
The Planner Survey 2011Heather LeFevre
 
Jared Adler Cover Note
Jared Adler Cover NoteJared Adler Cover Note
Jared Adler Cover NoteHeather LeFevre
 
Jared Adler Resume
Jared Adler ResumeJared Adler Resume
Jared Adler ResumeHeather LeFevre
 
Stories of personal growth
Stories of personal growthStories of personal growth
Stories of personal growthHeather LeFevre
 
Planners describe their day
Planners describe their dayPlanners describe their day
Planners describe their dayHeather LeFevre
 
Strawberry Frog Cannes Workshop 2011
Strawberry Frog Cannes Workshop 2011Strawberry Frog Cannes Workshop 2011
Strawberry Frog Cannes Workshop 2011Heather LeFevre
 
The Planner Survey 2010
The  Planner Survey 2010The  Planner Survey 2010
The Planner Survey 2010Heather LeFevre
 
So-Called Digital Planner
So-Called Digital PlannerSo-Called Digital Planner
So-Called Digital PlannerHeather LeFevre
 
Julia Lee Portfolio
Julia Lee PortfolioJulia Lee Portfolio
Julia Lee PortfolioHeather LeFevre
 
Art Director Survey Result 2009
Art Director Survey Result 2009Art Director Survey Result 2009
Art Director Survey Result 2009Heather LeFevre
 
The Planner Survey 2009
The Planner  Survey  2009The Planner  Survey  2009
The Planner Survey 2009Heather LeFevre
 
What Is A Digital Planner
What Is A Digital PlannerWhat Is A Digital Planner
What Is A Digital PlannerHeather LeFevre
 
How has the economy affected you as a planner?
How has the economy affected you as a planner?How has the economy affected you as a planner?
How has the economy affected you as a planner?Heather LeFevre
 
Connection Planners
Connection PlannersConnection Planners
Connection PlannersHeather LeFevre
 

Mehr von Heather LeFevre (20)

The Planner Survey 2012/2013
The Planner Survey 2012/2013The Planner Survey 2012/2013
The Planner Survey 2012/2013
 
Planner Gone Rogue: APG Singapore Talk
Planner Gone Rogue: APG Singapore TalkPlanner Gone Rogue: APG Singapore Talk
Planner Gone Rogue: APG Singapore Talk
 
What Gardening Can Teach Us
What Gardening Can Teach UsWhat Gardening Can Teach Us
What Gardening Can Teach Us
 
APG NL Presentation by Heather LeFevre
APG NL Presentation by Heather LeFevreAPG NL Presentation by Heather LeFevre
APG NL Presentation by Heather LeFevre
 
The Planner Survey 2011
The Planner Survey 2011The Planner Survey 2011
The Planner Survey 2011
 
Jared Adler Cover Note
Jared Adler Cover NoteJared Adler Cover Note
Jared Adler Cover Note
 
Jared Adler Resume
Jared Adler ResumeJared Adler Resume
Jared Adler Resume
 
Stories of personal growth
Stories of personal growthStories of personal growth
Stories of personal growth
 
Planners describe their day
Planners describe their dayPlanners describe their day
Planners describe their day
 
Strawberry Frog Cannes Workshop 2011
Strawberry Frog Cannes Workshop 2011Strawberry Frog Cannes Workshop 2011
Strawberry Frog Cannes Workshop 2011
 
The Planner Survey 2010
The  Planner Survey 2010The  Planner Survey 2010
The Planner Survey 2010
 
So-Called Digital Planner
So-Called Digital PlannerSo-Called Digital Planner
So-Called Digital Planner
 
Julia Lee Portfolio
Julia Lee PortfolioJulia Lee Portfolio
Julia Lee Portfolio
 
Julia Lee Resume
Julia Lee ResumeJulia Lee Resume
Julia Lee Resume
 
Art Director Survey Result 2009
Art Director Survey Result 2009Art Director Survey Result 2009
Art Director Survey Result 2009
 
The Planner Survey 2009
The Planner  Survey  2009The Planner  Survey  2009
The Planner Survey 2009
 
What Is A Digital Planner
What Is A Digital PlannerWhat Is A Digital Planner
What Is A Digital Planner
 
How has the economy affected you as a planner?
How has the economy affected you as a planner?How has the economy affected you as a planner?
How has the economy affected you as a planner?
 
Connection Planners
Connection PlannersConnection Planners
Connection Planners
 
Moving On Up
Moving On UpMoving On Up
Moving On Up
 

KĂŒrzlich hochgeladen

Call Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
Call Us đŸ“Č8800102216📞 Call Girls In DLF City GurgaonCall Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
Call Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 

KĂŒrzlich hochgeladen (20)

Call Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
Call Us đŸ“Č8800102216📞 Call Girls In DLF City GurgaonCall Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
Call Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Enjoy ➄8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➄8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➄8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➄8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 

The 2015/2016 Strategist Survey Report

  • 2. imma let you ïŹnish
 but ïŹrst, a few things from the strategy community
  • 3. Siftly is a new site, created by one of our own: Frank StrieïŹ‚er. It’s designed to streamline the hiring process for strategists. If you want to work in an agency or consultancy and you want to see all the available jobs, you can set up a quick proïŹle on Siftly and receive notices of job openings that match your speciïŹcations, straight to your inbox.
  • 4. The survey team’s own, Willem van der Horst, has started a fantastic podcast and newsletter. Head over to icecreamforeveryone.net to take part. Check out interviews with Cindy Gallop, Heidi Hackemer, and many more. Paul Savaiano is the new Head of Strategy for TAXI New York (congrats, Paul!). He’s always open to talking with nice smarties, such as yourself. He’s also working on a tool to help people embrace their biases and is looking for a fellow maker to collaborate on it. If this is interesting, send a message to paul.savaiano@gmail.com.
  • 5. It’s my survey, I can push books if I want to. There have been some great ones published since the last survey. Make sure you’re keeping up. Thisonewaswrittenbyagirl. Ew,gross.
  • 6. table of contents 7welcome 12 20 16 who took the survey sources of inspiration top ïŹndings 23us salary details 38uk salary details
  • 7. welcome from heather Hello Strategist Friends, Welcome to the 9th edition of the survey. Well, let’s start with a disclosure that this report is not as complete as it’s been in years past. We have tried making changes over the years to both learn new things about our tribe as well as save our small, all-volunteer team time in analysis. We haven’t ïŹgured out how to make it easy just yet. If there’s something missing that you were hoping to see, I personally apologize. Since we last met, some countries and organizations (Sweden, Canada, VCU Brand Center) have started their own surveys which is great because they can more easily tailor their questions to— and chase completes from—their local community. Let’s keep doing this - UK, Brazil, you need your own surveys. I’m happy to help whoever hears this call. As for me, henceforth I will be exploring polling. Fewer questions, more often. If the salary knowledge is what gets you hot and bothered, consider this your call to take that on.
  • 8. When I ïŹrst started working, I wanted to be head of the department. I admired and looked up to my bosses. I was driven to learn, and as I did the job, it got more enjoyable. I traveled all over and once I got to that level, I ïŹnally
what? Did I really expect a job to satisfy me? Today, I ïŹnd I most admire Faris and Rosie Yakob: friends of mine who created Genius Steals, a strategy consultancy that has no ofïŹces or home base. I admire Heidi Hackemer: a friend who started another consultancy, Wolf & Wilhelmine, with the express purpose of doing great work while having a life. These are people who are paying attention to what they read on all those open tabs: countless studies demonstrating that we can be far more productive working in more humane ways. I was just in New York and was fortunate enough to meet Cindy Gallop and receive an hour’s long pep talk to start my own business and create what I wish existed. While I don’t know what that is yet, in a month, my husband and I are putting our things in storage and switching to living nomadically. If I could be of some help on a freelance basis, I’d love to travel to you and work with you while I ïŹgure things out. If you want to start a business with me, let’s talk about that, too. Rosie, Faris, Heidi - they can’t be the only ones. I’d love to know about, and write about, more people who are changing the industry speciïŹcally to be more humane. Please be in touch.
  • 9. A message from me would not be complete without at least one semi-crazy idea. Remember, semi-crazy is in my DNA and it does tend to work out for me, whether it’s asking people to tell me their salaries or asking people if I can live and work with them. So here’s the idea: Maybe you caught the recent New Yorker article about co-living spaces on the rise in the US? Basically these are adult dorms. One called Common, had over 1,000 applications for their ïŹrst eighteen rooms! So far, they are all designed as an alternative to the random, found-on-Craigslist roommate. None are designed around a theme. Wouldn’t it be interesting to found a co-living space for strategists? Or only women in the biz? Or people looking to start a business who don’t have an idea or co- founders yet? Who knows what sort of group it will be, but if the idea of having me as your house-leader/mentor/RA-type in New York, LA, San Fran, or Portland is at all interesting to you, please get in touch. Because I’m interested in living with you. Here’s that article: http://www.newyorker.com/magazine/2016/05/16/the-rise-of-the-co-living-startup
  • 10. Oh yeah, the survey. Here’s the skinny: Participation is up 45% Are we planners or are we strategists is as useful a question as are we humans or are we dancers. This year we recast the survey as The Strategist Survey and we saw participation increase 45% over the 2013/2014 edition (the last time we ïŹelded the survey). While that seems to be good news on the surface, a lot of the increase came from the US and we saw Brazil participation cut in half. Are strategists leaving the communications industry? Yes, but not in numbers large enough to compare salaries with those still in communications services. We also made a change in how we collect data in an attempt to minimize the massive volume of work that we put in to analyze your salaries: We made salary a closed-ended question if you’ll recall. And in so doing, we made the ceiling too low. If you make over $300K USD (or the equivalent) you will not ïŹnd granular details on salary. But hey, you’re making bank and clearly you know how to advocate for yourself!
  • 11. A ïŹnal thought
 as I travel around the world and meet with so many of you who do similar work, I see a rift developing between those who have left agencies and those who haven’t. The way I see it, we are better strategists because we are working for all types of companies on all sorts of strategic challenges. We will be better off if we can see ourselves as one community. A community that shares with and learns from each other. Good strategy inspires more good strategy. If you’re waiting for an invitation, consider this yours: Feel free to design ways for us to connect. To work smarter. To share more. You see, I have a soft-spot for you. I know a lot of you. You’re more capable than you realize. And now back to our regularly scheduled survey results. Love, Heather
  • 12. who took the survey? This time 2,556 strategists participated from around the world. While that’s a hefty 45% more than the 1,776 who took it last time, unfortunately that doesn’t mean we have large pools of people from the same country we can analyze. ,55 USA n=1,008 Brazil n=137 UK n=294 Germany n=89 Canada n=88 Australia n=85 46% 1 14% 5 6% 14 4% 1 4% 2 4% 3 Netherlands n=54 3% 1 Spain n=46 2% 4 France n=44 2% 2
  • 13. 45% are female 55% are male This is a total switch from the last report when we had 56% female
  • 14. 21% are expats 79% are in their home country This is 4 points higher than last time. Yay for trying new countries!
  • 15. we lean toward communications Our goal this time around was to include strategists of all types. Because we get calls from all sorts of companies trying to hire us, we wondered if this was an indicator of an exodus out of agencies. While the scale hasn’t tipped away from agencies entirely, we were intrigued to ïŹnd a quarter of our respondents working outside of communications services ïŹrms. If you are growing brands outside of the agency industrial complex (as we affectionately call it), you’re not alone. Communications Services Started own consultancy Freelance Brand Marketing Business Growth Services Primary Research 76% 6% 5% 5% 4% 1% 1% Unemployed 2%Teacher/Student/ Intern Last edition we had 35 people who identiïŹed as unemployed. This time we have a mere 27 people. From our perspective, we’d likely label ourselves as freelancers before choosing to be labeled unemployed. But as you dig into the results and see that freelancers are getting quite a lot of work, it’s comforting to know that if you want work in this industry, it’s out there.
  • 16. what kind of strategist are you? Brand Strategist is the moniker we like best: 69% of us chose it as our type. But we let you pick more than one, and we saw a lot of overlap. Brand Creative Communications Digital Business Technology Social Media Content 69% 58% 48% 38% 26% 24% 19% 9%
  • 17. 45% are ‘somewhat likely’ or ‘very likely’ to switch jobs in the next year That’s almost half of your colleagues. Or your team. 30% have been laid off/ made redundant one or more times 35% of us have already changed jobs in the last 12 months 40% want to leave or have already left the agency world altogether
  • 18. 95% have less than 20 years of experience Where do all the OG’s with their experience go?
  • 19. wild card question do you consider yourself a growth hacker? Those who do say, why not? Those who don’t feel it’s just another term du’jour. 37% said ‘Yes’ 37% said ‘No’ 26% said ‘I don’t know’ We’ve read the book and some articles and it does seem like a lot of what we do has simply been recast to be more palatable for the startup scene

  • 20. sources of inspiration We asked for the one place you get inspiration that no one knows about. the most obvious the most fun Psychedelics, weed WARC, PSFK, Brain Pickings, The Account Planning group on Facebook, Iconoculture, springwise.com, slideshare.net Podcasts came up a lot. These speciïŹcally: Hidden Brain, Invisibilia, This American Life, Brain Matters, 99% Invisible, Planet Money, The Digital Human, On the Media the most auditory the most functional A lot of really helpful tools were offered up: The Noun Project (downloadable icons of almost EVERYTHING), unsplash.com (free high-res photos), iconosquare.com (Instagram analytics), Google Scholar the oldest a 1974 JWT guide to planning, the Bible
  • 21. sources of inspiration (cont.) most likely already in your feed the most magazine-likeEntertainment Weekly, Time Magazine, Esquire Magazine, Wired Magazine, The Atlantic Monthly, The New Yorker, Bloomberg Business Week, Harvard Business Review, New Scientist Magazine eConsultancy, The Next Web, TED talks Science Fiction, Comedy shows, Form a group of friends who don’t work in advertising the most like having a real life the most plannery MartinWeigel.org, juniorstrategy.com, Openstrate.gy
  • 22. sources of inspiration (cont.) Davos - Not sure if this person meant the city in Switzerland or the Game of Thrones character Steven Johnson’s books Stumbleupon SXSW CNN.com - to remind me what America sees/reads The Alpine Review - an ad-free, independent magazine that puts the present into long-term perspective Kinfolk Magazine The Skimm (for writing style, they add) stratechery.com Journal of Personality and Social Psychology motherboard.vice.com Sub-Reddit: Shower Thoughts insitum.com aeroli.to - another innovation ïŹrm pemberleydigital.com - innovative web video production company Working once a month as an assistant in a job I’ve never done before Do Lectures Facebook afïŹnity groups (moms group, makeup group, etc.) tvtropes.org - for thinking about archetypes John Oliver mymodernmet.com - a mixture of different art + inspiring stories Dezeen Magazine - architecture and design Indiegogo and Kickstarter as a measure of innovation Trivia nights I talk to my hairdresser and get her to ask her clients questions for me Benedict Evan’s mailing list Slack group by responsive.org Fraggl 99u.com - magazine, events and books for creative people digitaltonto.com - the blog of Greg Satell marketingritson.com - the site of professor and consultant Mark Ritson knowledge.wharton.upenn.edu producthunt.com - curation of the best new products And a mix of everything that might prove useful else since you lot can ïŹnd inspiration in all sorts of places.
  • 24. assistantstrategist(usa) 59 TOTAL RESPONDENTS $70,000 MAXIMUM ANNUAL SALARY IN GROUP 26 8 25 UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY $53,947 MINIMUM ANNUAL SALARY IN GROUP 1.6 3.1 $46,050 $38,053 1.5 2.6 1.4 2.4 $32,000 SMALL MEDIUM LARGE $48,500 $42,192 $36,000 1.7 4.2 1.6 2.9 1.3 1.5 $60,000 $49,875 $41,333 2 3.3 1.4 2.1 1 1.3 $55,000 $48,730 $42,000 1.6 3.1 1.3 2.5 1.3 2
  • 25. strategist(usa) 169 TOTAL RESPONDENTS $175,000 MAXIMUM ANNUAL SALARY IN GROUP 65 36 25 UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY $89,772 MINIMUM ANNUAL SALARY IN GROUP 4.6 8.2 $67,614 $48,821 3.2 5.7 2.1 3.7 $38,000 SMALL MEDIUM LARGE $85,545 $69,904 $46,523 5.4 9.5 3.5 6.4 2 3.8 $97,000 $73,083 $49,250 4.5 8.8 3.4 6.2 2.6 3.9 $86,869 $67,223 $50,363 4 7 2.8 4.8 2 3.5
  • 26. seniorstrategist(usa) 136 TOTAL RESPONDENTS $200,000 MAXIMUM ANNUAL SALARY IN GROUP 48 28 60 UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY $121,261 MINIMUM ANNUAL SALARY IN GROUP 6.5 8.8 $96,842 $73,044 5.6 8 4.6 6.9 $49,000 SMALL MEDIUM LARGE $114,687 $92,425 $68,533 6.9 9.3 5.7 8.8 4.5 7.7 $126,666 $103,392 $82,400 5.8 8 6 7.9 5 6.7 $121,904 $97,258 $72,800 5.8 7.9 5.2 7.3 4.6 6
  • 27. associatedirector(usa) 38 TOTAL RESPONDENTS $190,000 MAXIMUM ANNUAL SALARY IN GROUP 14 9 15 UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY $152,867 MINIMUM ANNUAL SALARY IN GROUP 8.7 11.3 $122,488 $91,929 7.1 10.3 5.2 9 $70,000 SMALL MEDIUM LARGE $141,666 $112,187 $84,666 7.1 11 6.2 10.3 4.5 7.6 $157.500 $131,666 $107,000 9 13.5 8.7 11.8 7.5 9.5 $163,000 $127,055 $97,833 9.3 11.9 7.3 9.5 5.2 8
  • 28. director(usa) 166 TOTAL RESPONDENTS $255,000 MAXIMUM ANNUAL SALARY IN GROUP 40 33 93 UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY$180,075 MINIMUM ANNUAL SALARY IN GROUP 9.4 12.9 $144,044 $108,472 8.5 11.6 6.8 9.7 $70,000 SMALL MEDIUM LARGE $173,785 $138,700 $99,153 9.5 14.3 8.8 12.1 7 9.3 $198,333 $152,900 $118,545 12.8 15.2 9.6 12.3 9 10.7 $178,851 $143,460 $110,354 8.3 12.5 7.9 11 6.5 9.3
  • 29. groupdirector(usa) 88 TOTAL RESPONDENTS $300,000+ MAXIMUM ANNUAL SALARY IN GROUP 10 22 56 UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY$254,083 MINIMUM ANNUAL SALARY IN GROUP 13 17.6 $192,083 $137,138 12 16.6 11.5 16.8 $77,000 SMALL MEDIUM LARGE $221,666 $181,700 $140,666 12.3 15.3 15.1 17.7 11 14.6 $223,875 $183,818 $142,571 11.8 13.8 11.4 16.5 9.6 18.3 $263,933 $197,576 $133,555 13.2 17 11.8 16.6 15.3 10.4
  • 30. headofdepartment(usa) 71 TOTAL RESPONDENTS $300,000+ MAXIMUM ANNUAL SALARY IN GROUP 27 18 26 UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY$286,818 MINIMUM ANNUAL SALARY IN GROUP 14 19.5 $214,435 $145,826 12.9 18.7 11.2 17.7 $100,000 SMALL MEDIUM LARGE $255,555 $214,434 $121,125 15.5 17.5 12.9 18.7 13 23.1 $289,285 $223,888 $159,166 15.3 19.9 11.8 15.9 8.6 12 $291,250 $234,520 $167,875 12.1 18.8 13.2 20 11 19.4
  • 31. globaldirector(usa) 9 TOTAL RESPONDENTS $300,000+ MAXIMUM ANNUAL SALARY IN GROUP UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY$287,667 MINIMUM ANNUAL SALARY IN GROUP 15.6 26 $243,111 $180,000 12.8 18.2 10.6 13.6 $135,000
  • 32. chiefstrategyoïŹƒcer(usa) 36 TOTAL RESPONDENTS $300,000+ MAXIMUM ANNUAL SALARY IN GROUP 16 17 UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY$299,583 MINIMUM ANNUAL SALARY IN GROUP 15.6 19.4 $234,529 $140,364 13.7 19.3 11.4 17.3 $90,000 SMALL LARGE $279,166 $197,750 $119,000 14.3 19.3 12.5 17.9 8.4 15 $300,000+ $260,666 $198,000 15.8 20.8 14.8 21.5 12.2 19.2
  • 33. ceo/president/md(usa) 11 TOTAL RESPONDENTS $300,000+ MAXIMUM ANNUAL SALARY IN GROUP UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY$300,000+ MINIMUM ANNUAL SALARY IN GROUP 21 27 $223,182 $128,333 18.9 30 13.7 34.3 $90,000 Ten of these 11 participants run small companies. And this is the ïŹrst time we see 30+ years of experience.
  • 34. freelancerates(usa) 8 AVERAGE SALARY ASST. STRATEGISTS + STRATEGISTS $143,167 SR. STRATEGISTS AVERAGE % DESIRE TO BE BOOKED AVERAGE % ACTUALLY BOOKED53% 53% $8,500$483 AVERAGE DAY RATE AVERAGE MONTHLY RATE 11 AVERAGE SALARY $128,636 AVERAGE % DESIRE TO BE BOOKED AVERAGE % ACTUALLY BOOKED65% 60% $8,464$943 AVERAGE DAY RATE AVERAGE MONTHLY RATE ASSOC. DIRECTORS + DIRECTORS 14 AVERAGE SALARY $118,231 AVERAGE % DESIRE TO BE BOOKED AVERAGE % ACTUALLY BOOKED65% 72% $13,077$796 AVERAGE DAY RATE AVERAGE MONTHLY RATE
  • 35. freelancerates(usa) DEPARTMENT HEADS + CEO/PRES/MD 6 AVERAGE SALARY $169,667 AVERAGE % DESIRE TO BE BOOKED AVERAGE % ACTUALLY BOOKED73% 70% $22,500$1317 AVERAGE DAY RATE AVERAGE MONTHLY RATE GLOBAL, GROUP, AND REGIONAL DIRECTORS 6 AVERAGE SALARY $161,500 AVERAGE % DESIRE TO BE BOOKED AVERAGE % ACTUALLY BOOKED65% 75% $32,000$1,617 AVERAGE DAY RATE AVERAGE MONTHLY RATE
  • 36. gendercomparison(usa) 40 20 YEARS IN STRATEGY YEARS WORKING AVERAGE SALARY ASST. STRATEGIST $45,425 1.6 2.8 $46,894 1.6 2.6 STRATEGIST SR. STRATEGIST ASSOCIATE DIRECTOR FEMALES MALES DIRECTOR 94 $67,404 3.7 6.3 66 $69,378 3.5 6.2 97 $97,451 5.8 8.7 37 $96,594 5.6 8.4 21 $121,105 7.3 11.2 25 $124,826 6.1 8.8 84 $137,617 8.7 11.3 76 $151,500 8.5 12.3
  • 37. gendercomparison(usa) GROUP DIRECTOR HEAD OF DEPARTMENT GLOBAL DIRECTOR CHIEF STRATEGY OFFICER 32 52 YEARS IN STRATEGY YEARS WORKING AVERAGE SALARY $188,900 12.6 17.4 $192,720 11.7 16.1 FEMALES MALES 31 $216,967 14 19.4 37 $206,944 11.8 17.8 4 $233,750 12 19.2 4 $241,250 12 15 9 $223,125 12.1 18 23 $244,565 14.4 19.4 Mot interesting is the shift in participation as we look at the more senior roles. There is large representation of females among younger strategists, then male participation overtakes. There was only 1 female CEO participant compared to 10 males.
  • 39. assistantstrategist(uk) 14 TOTAL RESPONDENTS ÂŁ28,000 MAXIMUM ANNUAL SALARY IN GROUP UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY ÂŁ27,667 MINIMUM ANNUAL SALARY IN GROUP 2 2.7 ÂŁ26,250 < ÂŁ25,000 1.4 2 1.7 2 < ÂŁ25,000
  • 40. strategist(uk) 79 TOTAL RESPONDENTS ÂŁ105,000 MAXIMUM ANNUAL SALARY IN GROUP UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY ÂŁ61,100 MINIMUM ANNUAL SALARY IN GROUP 3.9 9.2 ÂŁ39,829 ÂŁ27,000 3.3 6.2 2.5 3.8 < ÂŁ25,000
  • 41. seniorstrategist(uk) 29 TOTAL RESPONDENTS ÂŁ92,000 MAXIMUM ANNUAL SALARY IN GROUP UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY ÂŁ76,857 MINIMUM ANNUAL SALARY IN GROUP 7.7 14 ÂŁ55,966 ÂŁ34,429 5.7 11 3.3 6 ÂŁ26,000
  • 42. associatedirector(uk) 12 TOTAL RESPONDENTS ÂŁ86,000 MAXIMUM ANNUAL SALARY IN GROUP UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARY ÂŁ83,333 MINIMUM ANNUAL SALARY IN GROUP 14.7 16.7 ÂŁ54,750 ÂŁ33,333 6.8 11.1 3.3 7.3 ÂŁ28,000
  • 43. director(uk) 36 TOTAL RESPONDENTS ÂŁ145,000 MAXIMUM ANNUAL SALARY IN GROUP UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARYÂŁ114,556 MINIMUM ANNUAL SALARY IN GROUP 15.3 21.6 ÂŁ86,389 ÂŁ60,000 9.3 14.1 5.8 11.4 ÂŁ47,000
  • 44. headofdepartment(uk) 38 TOTAL RESPONDENTS ÂŁ175,000 MAXIMUM ANNUAL SALARY IN GROUP UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARYÂŁ136,600 MINIMUM ANNUAL SALARY IN GROUP 14.9 18.2 ÂŁ98,211 ÂŁ60,800 12.5 18 9.1 15.7 ÂŁ45,000
  • 45. chiefstrategyoïŹƒcer(uk) 11 TOTAL RESPONDENTS ÂŁ250,000 MAXIMUM ANNUAL SALARY IN GROUP UPPER QUARTER LOWER QUARTER AVERAGE YEARS IN STRATEGY YEARS WORKING ANNUAL SALARYÂŁ227,333 MINIMUM ANNUAL SALARY IN GROUP 22.7 25 ÂŁ154,909 ÂŁ74,000 19.2 22.5 15.3 20 ÂŁ40,000
  • 46. gendercomparison(uk) 11 3 YEARS IN STRATEGY YEARS WORKING AVERAGE SALARY ASST. STRATEGIST ÂŁ25,909 1.5 2.3 <ÂŁ25,000 1.3 1.6 STRATEGIST SR. STRATEGIST ASSOCIATE DIRECTOR FEMALES MALES DIRECTOR 35 ÂŁ36,886 3 6.4 44 ÂŁ41,535 3.5 6.1 10 ÂŁ57,500 5.6 11.3 19 ÂŁ55,158 5.7 10.3 4 ÂŁ51,500 4.8 12.8 8 ÂŁ56,375 7.9 10.3 11 ÂŁ78,455 8.6 11.9 26 ÂŁ89,880 9.3 14.8
  • 47. gendercomparison(uk) HEAD OF DEPARTMENT 8 28 YEARS IN STRATEGY YEARS WORKING AVERAGE SALARY ÂŁ93,375 17.3 20.6 ÂŁ99,821 10.7 17 FEMALES MALES
  • 48. the team This report was made possible by generous contributions of limited spare time from these awesome people: Megan Averell Heather LeFevre Paul Savaiano Julia Lee Sam Chotiner- Gardner Emma Brooks Willem van der Horst Bori Toth Jon Evoy