SlideShare ist ein Scribd-Unternehmen logo
1 von 63
Downloaden Sie, um offline zu lesen
Content Marketing Lessons From 10 Years
and 41,525,103 Website Visits
Hiten Shah
hnshah@gmail.com
View this presentation online:
http://kiss.ly/conmarket
DoingBusinessontheWeb
12 Years
Finding and Solving Marketing Problems
HTTP://KISS.LY/MKTFUN
HTTP://KISS.LY/MKTFUN
Our B2B Businesses Have Had
41,525,103
Visits Since 2003 Because of Content Marketing
Content Marketing
ContentMarketing
LESSON 1
Content = Marketing
You already create lots of content
The art of marketing is to
create better content.
The science helps you
measure its performance.
January 2015
1,876companies
January 2014
947companies
Find pages with high traffic and high bounce rate
HTTP://GOOGLE.COM/ANALYTICS
Find pages with high traffic and low conversion rate
HTTP://UNBOUNCE.COM
Find sources with high traffic and low conversion rate
HTTP://HUBSPOT.COM
Increase Conversions
By A/B Testing
Do a Happy Dance
But Watch it Closely
Get More Traffic
So You Can Start A/B Testing
Get More Traffic
So You Can Do a Happy Dance
High Traffic
Low Traffic
High ConversionsLow Conversions
How To Figure Out What To Improve
LESSON 2
People ignore ads but
they love great content.
They’ll even search for it!
Only 32% of marketers
say they are effectively
executing enough
content.
HTTP://KISS.LY/CONTENTSTATS
SIMPLE RULE OF CONTENT
Easy to understand. Difficult to execute.
Quality + Quantity = EYEBALLS
30+ marketing guides
70+ webinars
LESSON 3
CONTENT MARKETING CAN BE
REVERSE ENGINEERED
And imitated too!
SIMPLE RULE OF MARKETING
Figure out what’s working.
Do more of it.
Figure out what’s working.
for others
Imitate it.
but don’t rip it
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
HTTP://QUICKSPROUT.COM
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
LESSON 4
HEADLINES ARE
EVERYTHING!
They get people to click.
HTTP://KISS.LY/TAM
To impress your offer on the mind of the reader or
listener, it is necessary to put it into brief, simple
language…No farfetched or obscure statement will
stop them. You have got to hit them where they live
in the heart or in the head. You have got to catch
their eyes or ears with something simple,
something direct, something they want.
John Caples
8 out of 10 people will
read your headline, but
only 2 out of 10 people
will read the rest of
your post.
HTTP://KISS.LY/HEADLINEFORMULA
✓ Negative words and numbers cause more clicks
✓ Keep under 65 characters to ensure search visibility
✓ Use specific headlines that match your content
✓ Odd numbers perform be er than even ones
✓ Aim to have six words in your headlines
✓ Avoid words that have multiple meanings
✓ Include power verbs and interesting adjectives
Tip For Be er Blog Headlines
FIVE SHOCKING FACTS
THAT WILL CHANGE YOUR
ENTIRE APPROACH TO
SOCIAL MEDIA
✓ Negative words and numbers cause more clicks
✓ Keep under 65 characters to ensure search visibility
✓ Use specific headlines that match your content
✓ Odd numbers perform be er than even ones
✓ Aim to have six words in your headlines
✓ Avoid words that have multiple meanings
✓ Include power verbs and interesting adjectives
Five Shocking Facts That Will Change Your Entire
Approach to Social Media
5/7
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
LESSON 5
Organic Search is the TOP traffic
source for content marketing
Content Marketing
SEO vs Content Marketing
Where traffic came from for five popular blogs in 2014
1%5%
10%
4%
21% 58%
0%6%
7%
29%
18%
39%
0%3%5%
5%
11%
77%
Organic Search Direct Social Referral Other Email
14%
2%
9%
8%
21%
47%
3%2%
8%
9%
15%
64%
A B C D E
A couple of outliers
1%5%
10%
4%
21% 58%
0%6%
7%
29%
18%
39%
0%3%5%
5%
11%
77%
Organic Search Direct Social Referral Other Email
14%
2%
9%
8%
21%
47%
3%2%
8%
9%
15%
64%
A B C D E
60+ infographics
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
HTTP://BLOG.KISSMETRICS.COM/COLOR-PSYCHOLOGY/
HTTP://OPENSITEEXPLORER.ORG
HTTP://OPENSITEEXPLORER.ORG
HTTP://BLOG.KISSMETRICS.COM/COLOR-PSYCHOLOGY/
LESSON 6
CONTENT HELPS YOU
TELL YOUR STORY
When things are bad :(
When you want to share customer successes
When you’ve got a new feature =)
And so much more…
LESSON 7
CONTENT CREATES CONVERSION
OPPORTUNITIES
Which leads to sustainable growth!
For KISSmetrics, content
directly leads to…
Newsle er Subscribers
Webinar A endees
Website Visitors
Trial Signups
Downloads
Backlinks
A ention
30+ marketing guides
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
70+ webinars
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
1,145% Increase in Trial Signups
KISSmetrics.com Visits and Signups
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
33% Increase in Signups from the blog!
Hiten Shah
hnshah@gmail.com
@hnshah
How can I help you?

Weitere ähnliche Inhalte

Was ist angesagt?

SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22Aleyda Solís
 
SEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive GuideSEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive GuideAdam Audette
 
What is in a link?
What is in a link?What is in a link?
What is in a link?Dixon Jones
 
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialSEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...Aleyda Solís
 
How to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceHow to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
 
Seo strategy guide 2019
Seo strategy guide 2019Seo strategy guide 2019
Seo strategy guide 2019Sanjay Patwal
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
 
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...Matt Greenwood
 
How to Determine the ROI of Anything
How to Determine the ROI of AnythingHow to Determine the ROI of Anything
How to Determine the ROI of AnythingGary Vaynerchuk
 
How to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteHow to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteIndigo Tree Digital
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
 
Holistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyHolistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyArpunBhuhi
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
 
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffMichael Van Den Reym
 
Tips for optimising for Google Discover
Tips for optimising for Google DiscoverTips for optimising for Google Discover
Tips for optimising for Google DiscoverLucinda Wood
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with DataSeth Familian
 

Was ist angesagt? (20)

SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
 
SEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive GuideSEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive Guide
 
What is in a link?
What is in a link?What is in a link?
What is in a link?
 
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialSEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
 
How to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceHow to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performance
 
Seo strategy guide 2019
Seo strategy guide 2019Seo strategy guide 2019
Seo strategy guide 2019
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
 
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
 
How to Determine the ROI of Anything
How to Determine the ROI of AnythingHow to Determine the ROI of Anything
How to Determine the ROI of Anything
 
How to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteHow to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress website
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
 
Holistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyHolistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First Strategy
 
Don't be a cannibal
Don't be a cannibalDon't be a cannibal
Don't be a cannibal
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
 
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
 
Tips for optimising for Google Discover
Tips for optimising for Google DiscoverTips for optimising for Google Discover
Tips for optimising for Google Discover
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 

Andere mochten auch

The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert Uberflip
 
How To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusHow To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusGianluca Fiorelli
 
Optimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsOptimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsKissmetrics on SlideShare
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsHiten Shah
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Razvan Gavrilas
 
2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing ReportManny Rivera
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowMichael Stricker
 
How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at MarketingHubSpot
 
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.TED Talks
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content WorksMatt Siltala
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingThe Content Advisory
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audienceMark Schaefer
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing StrategiesBrian Downard
 
Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
 
3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content MarketingSemrush
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, FailsRand Fishkin
 

Andere mochten auch (20)

The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
 
How To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusHow To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital Olympus
 
Optimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsOptimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for Conversions
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right Problems
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
 
2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing Report
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
 
How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at Marketing
 
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content Works
 
DO GOOD (Better)
DO GOOD (Better)DO GOOD (Better)
DO GOOD (Better)
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of Marketing
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audience
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies
 
Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing Strategy
 
3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
 

Ähnlich wie Content Marketing Lessons From 10 Years and 41,525,103 Website Visits

SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...
SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...
SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...Price Intelligently
 
Found vs. Chosen: How to Earn the Long Click with Content Hubs
Found vs. Chosen: How to Earn the Long Click with Content HubsFound vs. Chosen: How to Earn the Long Click with Content Hubs
Found vs. Chosen: How to Earn the Long Click with Content HubsRonell Smith
 
SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
SEO is a Hoax: Why Search Ranking isn't the Priority of a StartupSEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
SEO is a Hoax: Why Search Ranking isn't the Priority of a StartupBrice McBeth
 
SEO Best Practices to Maximize your Google Ranking
SEO Best Practices to Maximize your Google RankingSEO Best Practices to Maximize your Google Ranking
SEO Best Practices to Maximize your Google RankingTribalVision
 
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...Ronell Smith
 
Conversion Presentation
Conversion PresentationConversion Presentation
Conversion PresentationMoreNiche
 
BriceMcBeth.com Content Shortcuts for Conversions
BriceMcBeth.com Content Shortcuts for ConversionsBriceMcBeth.com Content Shortcuts for Conversions
BriceMcBeth.com Content Shortcuts for ConversionsBrice McBeth
 
Website Redesign Tips
Website Redesign TipsWebsite Redesign Tips
Website Redesign TipsHubSpot
 
2011 12 ECMOD360 Writing for Readers and Search Bots
2011 12 ECMOD360 Writing for Readers and Search Bots2011 12 ECMOD360 Writing for Readers and Search Bots
2011 12 ECMOD360 Writing for Readers and Search BotsGillian Muessig
 
Viral Videos | Marketing Strategies | Marketing | Content Marketing | SEO
Viral Videos | Marketing Strategies | Marketing | Content Marketing | SEOViral Videos | Marketing Strategies | Marketing | Content Marketing | SEO
Viral Videos | Marketing Strategies | Marketing | Content Marketing | SEORoland Frasier
 
Lean marketing 101
Lean marketing 101Lean marketing 101
Lean marketing 101riccentre2
 
Your Winning SEO Strategy
Your Winning SEO StrategyYour Winning SEO Strategy
Your Winning SEO StrategyAliona Vozna
 
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerContent Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
 
Content Marketing Fundamentals
Content Marketing FundamentalsContent Marketing Fundamentals
Content Marketing FundamentalsSujan Patel
 
Driving traffic-presentation-5-2014 slideshare
Driving traffic-presentation-5-2014 slideshareDriving traffic-presentation-5-2014 slideshare
Driving traffic-presentation-5-2014 slideshareDarla Indralingam
 
Mastering B2B Content Marketing
Mastering B2B Content MarketingMastering B2B Content Marketing
Mastering B2B Content Marketinglexisclick
 

Ähnlich wie Content Marketing Lessons From 10 Years and 41,525,103 Website Visits (20)

SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...
SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...
SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...
 
Found vs. Chosen: How to Earn the Long Click with Content Hubs
Found vs. Chosen: How to Earn the Long Click with Content HubsFound vs. Chosen: How to Earn the Long Click with Content Hubs
Found vs. Chosen: How to Earn the Long Click with Content Hubs
 
SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
SEO is a Hoax: Why Search Ranking isn't the Priority of a StartupSEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
 
SEO Best Practices to Maximize your Google Ranking
SEO Best Practices to Maximize your Google RankingSEO Best Practices to Maximize your Google Ranking
SEO Best Practices to Maximize your Google Ranking
 
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...
 
Conversion Presentation
Conversion PresentationConversion Presentation
Conversion Presentation
 
BriceMcBeth.com Content Shortcuts for Conversions
BriceMcBeth.com Content Shortcuts for ConversionsBriceMcBeth.com Content Shortcuts for Conversions
BriceMcBeth.com Content Shortcuts for Conversions
 
Tips for a successful inbound marketing strategy in HubSpot
Tips for a successful inbound marketing strategy in HubSpotTips for a successful inbound marketing strategy in HubSpot
Tips for a successful inbound marketing strategy in HubSpot
 
Website Redesign Tips
Website Redesign TipsWebsite Redesign Tips
Website Redesign Tips
 
2011 12 ECMOD360 Writing for Readers and Search Bots
2011 12 ECMOD360 Writing for Readers and Search Bots2011 12 ECMOD360 Writing for Readers and Search Bots
2011 12 ECMOD360 Writing for Readers and Search Bots
 
Viral Videos | Marketing Strategies | Marketing | Content Marketing | SEO
Viral Videos | Marketing Strategies | Marketing | Content Marketing | SEOViral Videos | Marketing Strategies | Marketing | Content Marketing | SEO
Viral Videos | Marketing Strategies | Marketing | Content Marketing | SEO
 
Lean marketing 101
Lean marketing 101Lean marketing 101
Lean marketing 101
 
Your Winning SEO Strategy
Your Winning SEO StrategyYour Winning SEO Strategy
Your Winning SEO Strategy
 
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerContent Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
 
Content Marketing Fundamentals
Content Marketing FundamentalsContent Marketing Fundamentals
Content Marketing Fundamentals
 
Startup Wednesday 6: Marketing & PR for Startups
Startup Wednesday 6: Marketing & PR for StartupsStartup Wednesday 6: Marketing & PR for Startups
Startup Wednesday 6: Marketing & PR for Startups
 
Blogging for B2B
Blogging for B2BBlogging for B2B
Blogging for B2B
 
Driving traffic-presentation-5-2014 slideshare
Driving traffic-presentation-5-2014 slideshareDriving traffic-presentation-5-2014 slideshare
Driving traffic-presentation-5-2014 slideshare
 
Campaign sherpa 8 16-2011
Campaign sherpa 8 16-2011Campaign sherpa 8 16-2011
Campaign sherpa 8 16-2011
 
Mastering B2B Content Marketing
Mastering B2B Content MarketingMastering B2B Content Marketing
Mastering B2B Content Marketing
 

Mehr von Hiten Shah

Intelligent Growth: Finding & Testing Your Marketing Channels
Intelligent Growth: Finding & Testing Your Marketing ChannelsIntelligent Growth: Finding & Testing Your Marketing Channels
Intelligent Growth: Finding & Testing Your Marketing ChannelsHiten Shah
 
Measuring & Understanding Product/Market Fit Qualitatively
Measuring & Understanding Product/Market Fit QualitativelyMeasuring & Understanding Product/Market Fit Qualitatively
Measuring & Understanding Product/Market Fit QualitativelyHiten Shah
 
The Rise of All-In-One SaaS
The Rise of All-In-One SaaSThe Rise of All-In-One SaaS
The Rise of All-In-One SaaSHiten Shah
 
Growing Your Business Through Experimentation
Growing Your Business Through ExperimentationGrowing Your Business Through Experimentation
Growing Your Business Through ExperimentationHiten Shah
 
Five Habits to Create Better Products Faster
Five Habits to Create Better Products FasterFive Habits to Create Better Products Faster
Five Habits to Create Better Products FasterHiten Shah
 
Lean Analytics Cycle
Lean Analytics CycleLean Analytics Cycle
Lean Analytics CycleHiten Shah
 
Killer Content Marketing
Killer Content MarketingKiller Content Marketing
Killer Content MarketingHiten Shah
 
Killer Marketing Bonus
Killer Marketing BonusKiller Marketing Bonus
Killer Marketing BonusHiten Shah
 
Product are Hard 2013 - Hiten
Product are Hard 2013 - HitenProduct are Hard 2013 - Hiten
Product are Hard 2013 - HitenHiten Shah
 

Mehr von Hiten Shah (10)

Intelligent Growth: Finding & Testing Your Marketing Channels
Intelligent Growth: Finding & Testing Your Marketing ChannelsIntelligent Growth: Finding & Testing Your Marketing Channels
Intelligent Growth: Finding & Testing Your Marketing Channels
 
Measuring & Understanding Product/Market Fit Qualitatively
Measuring & Understanding Product/Market Fit QualitativelyMeasuring & Understanding Product/Market Fit Qualitatively
Measuring & Understanding Product/Market Fit Qualitatively
 
The Rise of All-In-One SaaS
The Rise of All-In-One SaaSThe Rise of All-In-One SaaS
The Rise of All-In-One SaaS
 
Growing Your Business Through Experimentation
Growing Your Business Through ExperimentationGrowing Your Business Through Experimentation
Growing Your Business Through Experimentation
 
Five Habits to Create Better Products Faster
Five Habits to Create Better Products FasterFive Habits to Create Better Products Faster
Five Habits to Create Better Products Faster
 
Get Sh!t Done
Get Sh!t DoneGet Sh!t Done
Get Sh!t Done
 
Lean Analytics Cycle
Lean Analytics CycleLean Analytics Cycle
Lean Analytics Cycle
 
Killer Content Marketing
Killer Content MarketingKiller Content Marketing
Killer Content Marketing
 
Killer Marketing Bonus
Killer Marketing BonusKiller Marketing Bonus
Killer Marketing Bonus
 
Product are Hard 2013 - Hiten
Product are Hard 2013 - HitenProduct are Hard 2013 - Hiten
Product are Hard 2013 - Hiten
 

Kürzlich hochgeladen

Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 

Kürzlich hochgeladen (20)

Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 

Content Marketing Lessons From 10 Years and 41,525,103 Website Visits